Mar 2, 2022

Victoria’s Secret announces $7 million investment in female-founded businesses By March 2, 2022 The initiative is the retailer's latest efforts to become "the world’s biggest and best advocate for women." // Victoria’s Secret is set to to make a seven million dollar investment in women-led businesses // The retailer will also be working to create opportunities for women investors, business founders and leadership teams Victoria’s Secret has announced it will be investing $7 million in women-led businesses as it looks to provide female entrepreneurs with greater access to capital and growth opportunities. The businesses will be identified by women-owned Venture Capital firm Amplifyher Ventures and comes as part of the retailer’s ongoing reformation, as it directs its vision towards becoming a “leading advocate for women”. The two companies will also be working to create opportunities for women investors, business founders and leadership teams, and to ensure that women are represented in companies from the ground up. READ MORE:  “As a company whose associate base is nearly 90 percent women, ensuring that women are represented and supported in their careers is extremely important to us,” said Martin Waters, chief executive officer of Victoria’s Secret & Co. “We’re proud to make this investment in women with Amplifyher Ventures and help address the critical gender funding gap. With Amplifyher, we are championing women entrepreneurs who are already leading the way and also supporting them in paving the way for the next generation of women founders.” Victoria’s Secret — parent company to the Victoria’s Secret Lingerie, Beauty and Pink brands — has been deep in transformation mode since 2018, a year after revenues began declining, thanks to changing consumer preferences and the #MeToo Movement . Since then, the business has hired plus-size and transgender models, including Emira D’Spain, the first Black transgender woman to rep Victoria’s Secret Lingerie, Sofía Jirau, the lingerie brand’s first model with Down Syndrome, and plus-size TikTok star  Remi Bader at Pink .