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American Family Mutual Insurance Company company logo
Corporation
FINANCE | Insurance / Property & Casualty
amfam.com

Investments

6

Partners & Customers

10

Service Providers

2

About American Family Mutual Insurance Company

American Family Mutual Insurance Company (AmFam) operates as a property-casualty mutual insurance company. The company offers auto, home, life, umbrella, business, health, farm, ranch insurance, and retirement products. It was formerly known as Farmers Mutual Automobile Insurance Company and changed its name to American Family Mutual Insurance Company in 1963. AmFam was founded in 1927 and is based in Madison, Wisconsin.

Headquarters Location

6000 American Parkway

Madison, Wisconsin, 53783,

United States

+1 800 692 6326

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Expert Collections containing American Family Mutual Insurance Company

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Find American Family Mutual Insurance Company in 1 Expert Collection, including Fortune 500 Investor list.

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Fortune 500 Investor list

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This is a collection of investors named in the 2019 Fortune 500 list of companies. All CB Insights profiles for active investment arms of a Fortune 500 company are included.

Research containing American Family Mutual Insurance Company

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CB Insights Intelligence Analysts have mentioned American Family Mutual Insurance Company in 1 CB Insights research brief, most recently on May 5, 2021.

Latest American Family Mutual Insurance Company News

The Law Office of Attorney John H. Davis Announces the Filing of Motion for Judicial Estoppel After United States Supreme Court Denied Petition for Writ of Certiorari Related to Error Allegedly Created by Defendant AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I.

Mar 27, 2023

News provided by Share this article Share this article MERRILLVILLE, Ind., March 27, 2023 /PRNewswire/ -- This case—GAIL LEWIS HICKS and LARRY HICKS v. AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I. ("American Family")—is based upon an automobile accident in Lake County, Indiana [Case #45D02-2007-CT-000727]. The trial court granted the Hickes judgment on the pleadings which is same as summary judgment. American Family filed a motion objecting to court's granting Hickes judgment on the pleadings and subsequently American Family requested trial court to grant American Family a summary judgment which the trial court denied. American Family filed an appeal to Indiana appellate court where said court—in error—granted summary judgment to American Family while judgment on the pleadings had not been vacated thus creating two (2) opposing summary judgments, leaving trial court with the need to correct its rulings. Hickes' pleading alleges American Family's attorney cited inaccurate procedures regarding United States Supreme Court. The doctrine of judicial estoppel serves to protect integrity of judicial systems by preventing parties from asserting positions inconsistent with that party's prior position in same or previous proceeding. Judicial estoppel is not a technical defense to prevent meritorious claims. It differs from equitable estoppels, which focus on the parties' relationship with each other as opposed to their relationship with the court. For the doctrine to apply, a party must have intentionally made a misrepresentation in bad-faith. Once a party shows that another party had knowledge and motive to conceal, the burden of proof shifts to that party to show the nondisclosure at issue was in good faith. SOURCE Attorney John H. Davis & Associates ×

American Family Mutual Insurance Company Investments

6 Investments

American Family Mutual Insurance Company has made 6 investments. Their latest investment was in Babbly as part of their Seed VC - II on June 6, 2022.

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American Family Mutual Insurance Company Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/14/2022

Seed VC - II

Babbly

$2.5M

Yes

1

5/28/2019

Seed VC

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10

12/13/2017

Biz Plan Competition

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10

1/25/2017

Series D

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$99M

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10

12/1/2016

Corporate Minority

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10

Date

6/14/2022

5/28/2019

12/13/2017

1/25/2017

12/1/2016

Round

Seed VC - II

Seed VC

Biz Plan Competition

Series D

Corporate Minority

Company

Babbly

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Amount

$2.5M

$99M

New?

Yes

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Co-Investors

Sources

1

10

10

10

10

American Family Mutual Insurance Company Acquisitions

7 Acquisitions

American Family Mutual Insurance Company acquired 7 companies. Their latest acquisition was Bold Penguin on January 14, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/14/2021

Series B

$99M

$50M

Acquired

7

4/2/2019

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$99M

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10

5/4/2018

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$99M

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10

12/15/2017

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$99M

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10

12/14/2017

Series D

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$99M

$99M

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10

Date

1/14/2021

4/2/2019

5/4/2018

12/15/2017

12/14/2017

Investment Stage

Series B

Series D

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$50M

$99M

Note

Acquired

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Sources

7

10

10

10

10

American Family Mutual Insurance Company Partners & Customers

10 Partners and customers

American Family Mutual Insurance Company has 10 strategic partners and customers. American Family Mutual Insurance Company recently partnered with Seattle Sounders, Colorado Rapids, and St. Louis CITY SC on April 4, 2023.

Date

Type

Business Partner

Country

News Snippet

Sources

4/5/2023

Partner

United States

American Family Insurance Expands Soccer Footprint with Three New Club Partnerships for 2023 MLS Season - rEvolution Multi-Year Deals with Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC Highlight Commitment to Communities and Fans Across the Country.

`` We 're proud to expand our commitment to creating stronger connections in communities , especially with our local agency owners , through partnerships with the Colorado Rapids , Seattle Sounders FC , and St. Louis CITY SC , '' said Sherina Smith , chief marketing officer , American Family Insurance .

1

12/1/2022

Vendor

United States

American Family Insurance and AWS Team Up to Drive Innovation in the Insurance Industry

American Family Insurance 's expanded partnership with Amazon Web Services , Inc. will accelerate the insurance company 's cloud migration .

5

2/2/2022

Partner

Canada

Three lessons learned from mentoring insurtech founders

In 2020 , American Family Insurance launched an innovative partnership with the Creative Destruction Lab and the University of Wisconsin-Madison that provides support and mentorship to start-up founders in their companies ' early stages .

1

1/27/2022

Partner

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10

6/25/2021

Partner

United States

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10

Date

4/5/2023

12/1/2022

2/2/2022

1/27/2022

6/25/2021

Type

Partner

Vendor

Partner

Partner

Partner

Business Partner

Country

United States

United States

Canada

United States

News Snippet

American Family Insurance Expands Soccer Footprint with Three New Club Partnerships for 2023 MLS Season - rEvolution Multi-Year Deals with Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC Highlight Commitment to Communities and Fans Across the Country.

`` We 're proud to expand our commitment to creating stronger connections in communities , especially with our local agency owners , through partnerships with the Colorado Rapids , Seattle Sounders FC , and St. Louis CITY SC , '' said Sherina Smith , chief marketing officer , American Family Insurance .

American Family Insurance and AWS Team Up to Drive Innovation in the Insurance Industry

American Family Insurance 's expanded partnership with Amazon Web Services , Inc. will accelerate the insurance company 's cloud migration .

Three lessons learned from mentoring insurtech founders

In 2020 , American Family Insurance launched an innovative partnership with the Creative Destruction Lab and the University of Wisconsin-Madison that provides support and mentorship to start-up founders in their companies ' early stages .

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Sources

1

5

1

10

10

American Family Mutual Insurance Company Service Providers

2 Service Providers

American Family Mutual Insurance Company has 2 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Acquired

Counsel

General Counsel

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Service Provider

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Associated Rounds

Acquired

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Provider Type

Counsel

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Service Type

General Counsel

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Partnership data by VentureSource

American Family Mutual Insurance Company Team

109 Team Members

American Family Mutual Insurance Company has 109 team members, including current Chief Executive Officer, Bill Westrate.

Name

Work History

Title

Status

Bill Westrate

Chief Executive Officer

Current

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Name

Bill Westrate

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Work History

Title

Chief Executive Officer

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Status

Current

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Compare American Family Mutual Insurance Company to Competitors

N
Nationwide Mutual Insurance Company

Nationwide Mutual Insurance Company (Nationwide) is a diversified insurance and financial services organization. The company provides customers with a wide range of insurance and financial services, including auto, motorcycle, boat, homeowners, pet, life, farm, and commercial insurance. Additionally, it offers annuities, mortgages, mutual funds, pensions, long-term savings plans, and specialty health services. The company was founded in 1926 and is based in Columbus, Ohio.

A
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New York Life Insurance Company

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Mile Auto

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C
Counterpart

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Openly

Openly provides a homeowner insurance platform. It offers home insurance coverage to consumers through independent agents. Openly was founded in 2017 and is based in Boston, Massachusetts.

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