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American Family Insurance company logo
Corporation
FINANCE | Insurance / Property & Casualty
amfam.com

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Investments

6

Partners & Customers

10

Service Providers

2

About American Family Insurance

American Family Insurance is a property-casualty mutual insurance company with annual direct written premium of $5.4 billion, as of January 2013. The multi-line company sells auto, home, business, farm/ranch, and life insurance through its network of agents, who sell American Family products only. A small percentage of policies are sold through the company's website, www.amfam.com, and sales call centers.

American Family Insurance Headquarters Location

6000 American Parkway

Madison, Wisconsin, 53783,

United States

+1 800 692 6326

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Expert Collections containing American Family Insurance

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Fortune 500 Investor list

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American Family Insurance Web Traffic

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Latest American Family Insurance News

Institute invests in 12 mission-driven startups

Sep 7, 2022

Social impact venture capital fund invests $11.1 million in first year Summary The American Family Insurance Institute for Corporate and Social Impact has completed its first full year of venture capital investing. The American Family Insurance Institute for Corporate and Social Impact  (the Institute) recently completed its first full year of venture capital investing, with more than $11 million invested in startups focused on social good. The Institute’s social-impact venture capital fund invests in startups that are building scalable approaches to solve some of this country’s most challenging problems. The Institute, a Public Benefit Corporation in Wisconsin, specifically invests in startups working to build resilient communities, provide economic opportunities to all Americans, promote healthy youth development including expanded mental health services, and increase academic achievement nationwide. “The Institute makes investments to help close equity gaps in our communities by funding mission-driven startups across America,” said John McIntyre, managing director of the Institute’s Social Investment Fund. “We now have a portfolio of twelve companies that are working to change the world. We’re inspired by the efforts of these entrepreneurs and look forward to engaging with many more in the years to come.” The Institute’s two most recent investments are: John McIntyre   SOLSTICE  is a Massachusetts-based community solar company with a goal to make solar energy available to every American regardless of where people live as there are no upfront costs and people do not need to have their own rooftops. MANATEE , based in Denver, operates a digital app that allows parents and children to engage with goals set by their therapists at hospitals and community mental health centers nationwide to track and improve progress between appointments. Early clients have included Children’s Hospital Los Angeles and Children’s Hospital Wisconsin in Milwaukee. Prior investments from The Institute’s first year of operation include: BIOBOT  is a Cambridge, Massachusetts-based company seeking to transform wastewater into public health observatories. It was founded at MIT by a biologist and an architect with the belief that sewage offers a unique opportunity to make public health more data-driven and effective. The company has attracted significant national attention for its work detecting COVID-19 in sewage around the country and helping public officials make better decisions about how to keep their residents safer. BLOCPOWER  is a Brooklyn, New York-based company that offers its proprietary software for analysis, leasing, project management, and monitoring of urban clean energy projects in the core of metropolitan areas in the United States. These are offered in partnership with state and municipal governments that have legal mandates to reduce emissions. BlocPower believes it can reduce U.S. greenhouse gas emissions by 2-3% in the next five years. BOOKNOOK  is an Oakland, California-based education technology company whose goal is to ensure every child has access to a world-class reading teacher. It offers a platform for K-8 students to accelerate their reading skills in English and Spanish as research shows deficient literacy is correlated with high rates of school dropout, poverty and underemployment impacting more than 6 out of 10 American fourth graders not reading at grade level. For low-income students in high-poverty schools, that number jumps to 8 in 10 students reading below grade level. EDQUITY  is a Brooklyn-based student financial success and emergency aid company that believes money should not be the reason people don’t graduate from college. Edquity uses evidence-based technology to distribute emergency aid to the college students who need it most, reducing drop-out rates and improving academic achievement. ONE CONCERN  is a Palo Alto, California-based benevolent artificial intelligence company with a mission to save lives and livelihoods before, during, and after natural disasters. It’s built a powerful platform enabling communities and companies to identify, quantify and manage their risk to natural disasters. PALADIN  is a Chicago-based justice technology company that streamlines communication about pro bono opportunities with law firms, increasing the capacity of legal service organizations to serve more individuals in their community. The company envisions a world where everyone has access to legal and other vital services. Current statistics show more than 80% of people in America who need legal help don’t get it, even as corporate law firms and other lawyers complete five million hours on pro bono work. Paladin’s platform streamlines the process of connecting those in need of help with those who have the skills to help. PIGEONLY  is a Las Vegas-based company that offers a low-cost communication platform that makes it easy for people to support and connect with an incarcerated loved one. Its mission is to improve communities by building products that reduce the destructive impact of incarceration. In addition to providing low-cost jail calls, the platform makes it easy for families and their incarcerated relatives to share photos, letters, and more electronically. STORMSENSOR  is a Seattle-based company that develops sensors, software and analytics to monitor water in sewer systems and prevent urban flooding. It provides a cloud-based stormwater monitoring platform designed to offer real-time data and insights to track how stormwater is flowing through systems including municipal sewers, private sewers, and commercial sites. StormSensor works with major cities to identify where sewers overflow to prevent urban flooding. VINCERE HEALTH  is a Boston-based company with a mobile-based technology platform to assist people in their efforts to stop smoking. It offers an incentive-based smoking cessation program that over time aspires to be a platform that addresses the full range of known problems and behaviors associated with chronic cardiovascular disease (e.g. obesity, lack of medication adherence, limited exercise and fitness). X2AI  is a San Francisco-based company that focuses on the development of artificial intelligence-based coaches to provide mental health support, self-care/burnout prevention and professional coaching through texting on your cell phone. “Its mission is to provide affordable, quality mental health care, regardless of income or location and the company has given numerous people access to care for the first time in their lives. “At American Family Insurance and the Institute, we believe some of the most compelling opportunities to close equity gaps will be found when we engage and include a diverse set of changemakers,” said McIntyre. “We are working to deepen our relationships with underestimated entrepreneurs, organizations and thought leaders to continue to find the very best innovators across the country.” Learn more about the Institute on social media: @AmFamInstitute # # # About the American Family Insurance groupBased in Madison, Wisconsin,  American Family Insurance  has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 254 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes  CONNECT , powered by American Family Insurance,  The General ,  Homesite  and  Main Street America . Across these companies the group has more than 13,500 employees nationwide.

American Family Insurance Investments

6 Investments

American Family Insurance has made 6 investments. Their latest investment was in Babbly as part of their Seed VC - II on June 6, 2022.

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American Family Insurance Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/14/2022

Seed VC - II

Babbly

$2.5M

Yes

1

5/28/2019

Seed VC

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10

12/13/2017

Biz Plan Competition

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10

1/25/2017

Series D

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$99M

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10

12/1/2016

Corporate Minority

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10

Date

6/14/2022

5/28/2019

12/13/2017

1/25/2017

12/1/2016

Round

Seed VC - II

Seed VC

Biz Plan Competition

Series D

Corporate Minority

Company

Babbly

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Amount

$2.5M

$99M

New?

Yes

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Co-Investors

Sources

1

10

10

10

10

American Family Insurance Acquisitions

7 Acquisitions

American Family Insurance acquired 7 companies. Their latest acquisition was Bold Penguin on January 14, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/14/2021

Series B

$99M

$50M

Acquired

7

4/2/2019

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$99M

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10

5/4/2018

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$99M

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10

12/15/2017

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$99M

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10

12/14/2017

Series D

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$99M

$99M

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10

Date

1/14/2021

4/2/2019

5/4/2018

12/15/2017

12/14/2017

Investment Stage

Series B

Series D

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$50M

$99M

Note

Acquired

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Sources

7

10

10

10

10

American Family Insurance Partners & Customers

10 Partners and customers

American Family Insurance has 10 strategic partners and customers. American Family Insurance recently partnered with Tractable on July 7, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

7/19/2022

Partner

United Kingdom

Tractable AI takes on claims subrogation for AmFam

AmFam 's AFICS unit , which serves several subsidiaries including The General , entered the partnership with Tractable after its Innovation Lab program last year recognized the value of the AI company 's technology .

1

7/13/2022

Partner

United Kingdom

09:00 EDT American Family Insurance streamlines claims operations with Tractable's AI

The partnership with Tractable stemmed from the American Family Insurance 2021 Innovation Lab , an American Family-led event created to shape the future of loss support .

1

2/2/2022

Partner

Canada

Three lessons learned from mentoring insurtech founders

In 2020 , American Family Insurance launched an innovative partnership with the Creative Destruction Lab and the University of Wisconsin-Madison that provides support and mentorship to start-up founders in their companies ' early stages .

1

1/27/2022

Partner

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10

6/25/2021

Partner

United States

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10

Date

7/19/2022

7/13/2022

2/2/2022

1/27/2022

6/25/2021

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United Kingdom

United Kingdom

Canada

United States

News Snippet

Tractable AI takes on claims subrogation for AmFam

AmFam 's AFICS unit , which serves several subsidiaries including The General , entered the partnership with Tractable after its Innovation Lab program last year recognized the value of the AI company 's technology .

09:00 EDT American Family Insurance streamlines claims operations with Tractable's AI

The partnership with Tractable stemmed from the American Family Insurance 2021 Innovation Lab , an American Family-led event created to shape the future of loss support .

Three lessons learned from mentoring insurtech founders

In 2020 , American Family Insurance launched an innovative partnership with the Creative Destruction Lab and the University of Wisconsin-Madison that provides support and mentorship to start-up founders in their companies ' early stages .

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Sources

1

1

1

10

10

American Family Insurance Service Providers

2 Service Providers

American Family Insurance has 2 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Acquired

Counsel

General Counsel

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Service Provider

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Associated Rounds

Acquired

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Provider Type

Counsel

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Service Type

General Counsel

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Partnership data by VentureSource

American Family Insurance Team

117 Team Members

American Family Insurance has 117 team members, including current Chief Executive Officer, Owner, Rozlyn Armijo.

Name

Work History

Title

Status

Rozlyn Armijo

Chief Executive Officer, Owner

Current

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Name

Rozlyn Armijo

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Work History

Title

Chief Executive Officer, Owner

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Status

Current

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