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Corporation
FINANCIAL | Insurance / Property & Casualty
amfam.com

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Investments

5

Portfolio Exits

1

Partners & Customers

10

Service Providers

1

About American Family Insurance

American Family Insurance is a property-casualty mutual insurance company with annual direct written premium of $5.4 billion, as of January 2013. The multi-line company sells auto, home, business, farm/ranch, and life insurance through its network of agents, who sell American Family products only. A small percentage of policies are sold through the company's website, www.amfam.com, and sales call centers.

American Family Insurance Headquarter Location

6000 American Parkway

Madison, Wisconsin, 53783,

United States

+1 800 692 6326

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CB Insights Intelligence Analysts have mentioned American Family Insurance in 2 CB Insights research briefs, most recently on May 5, 2021.

Latest American Family Insurance News

American Family Insurance and American Family Insurance Dreams Foundation Announce 2021 Grant Recipients

Aug 2, 2021

American Family brand ambassador Derek Jeter and Chair/CEO Jack Salzwedel shared the news today and emphasized the company’s commitment to investing in community partnerships Download Baseball great and American Family Insurance brand ambassador Derek Jeter and American Family Insurance Chair/CEO Jack Salzwedel. (Photo: Business Wire) Baseball great and American Family Insurance brand ambassador Derek Jeter and American Family Insurance Chair/CEO Jack Salzwedel. (Photo: Business Wire) August 02, 2021 02:15 PM Eastern Daylight Time MADISON, Wis.--( BUSINESS WIRE )--American Family Insurance and the American Family Insurance Dreams Foundation continue to support nonprofit organizations doing impactful work in our communities across the nation. The 2021 grant investments total nearly $1.9 million awarded to more than 200 organizations. These grants are part of the American Family Insurance Free to Dream initiative , pledging $105 million over five years to close racial equity gaps and create positive change in communities across the country. This afternoon, American Family CEO Jack Salzwedel and baseball great Derek Jeter appeared together on a national television show to discuss the shared values and commitments of the Dreams Foundation and Jeter’s Turn 2 Foundation to support equity and social impact. Jeter, to be inducted in the Major League Baseball Hall of Fame this September, is a brand ambassador for American Family. “We believe corporate citizens like American Family need to play an essential role in expanding equity and providing opportunities for all people,” said Salzwedel. “One way we’re accomplishing that is through the work our American Family Insurance Dreams Foundation is doing, partnering with and investing in community nonprofit organizations.” New, expanded giving priorities and trust-based practices The American Family Insurance Dreams Foundation's giving priorities have been expanded for 2021 to encompass more partners and programs creating opportunities, closing equity gaps and having meaningful impact in communities across the country. The 2021 priorities include: Academic Achievement and Education; Economic Opportunity; Healthy Youth Development; and Basic Needs. During 2020, the American Family Insurance Dreams Foundation gathered feedback from their community partners and implemented trust-based practices. Based on what they learned, in 2021 steps were taken to make it easier for organizations to participate in the grant process. These included making the application process less cumbersome, eliminating traditional reporting requirements by trusting in organizations’ commitment to achieving measurable results, and proactively researching organizations to understand their objectives and priorities. Partnership-building vs. funding-only Maggie Pascaly, American Family community and social impact manager said that while funding is important, an equally important goal of providing grants to these organizations is to create authentic partnerships. "We do this by listening and collaborating with our community partners to learn more about their needs and goals and how they align with the Dreams Foundation's priorities," said Pascaly. “And as part of our trust-based philanthropy practices, we're providing these investments in community partners through unrestricted, general operating support rather than identifying specific programs,” Pascaly said. “We believe our partners are in the best position to determine how to use the funds in the most effective way.” Supporting meaningful work in communities since 2016 American Family Insurance and the American Family Insurance Dreams Foundation together with these community partners continue to have a significant and positive impact across American Family's operating states. Since 2016, American Family Insurance and the American Family Insurance Dreams Foundation have donated $14.5 million to nearly 1,100 community organizations. Refer to the Business Wire links included in this communication for a complete list of 2021 American Family Insurance Dreams Foundation grant recipients. One grant recipient’s story: Association House of Chicago The Association House of Chicago has been serving the community for more than 122 years, dating back to the original settlement house movement, which sought to bridge gaps between social classes. During the past century, they've been committed to addressing the needs of marginalized communities in the greater Humboldt Park community and the west side of Chicago, including throughout the pandemic. Programs at Association House of Chicago are offered in both Spanish and English to better serve the diverse community. They provide workforce development, community health, child welfare and behavioral health programs. They also offer the Association House High School for students 16 to 21-years-old, all of whom have unique reasons for following a non-traditional path toward earning their high school diplomas. During the pandemic, services were offered virtually for students and those using counseling services, but their goal was to return to in-person services as soon as possible. Juan Carlos Linares, CEO of Association House of Chicago oversees all programs, including the high school, where he sees the impact of face-to-face programs on students’ lives. Many of these students benefit from on-site services like childcare and the food pantry, which can’t be conducted virtually. “The population we serve works best with face-to-face programs,” said Linares. “Though we knew we had to put safety first during the pandemic, we also know they come here for our specialized teachers, mentors and support services who know how to listen to the students to address their needs,” said Linares. Some students have children and rely on the school’s Family Literacy Program for childcare services during the day. In February the Family Literacy Program room was severely damaged by a burst frozen pipe, which flooded multiple rooms. Fortunately, a grant from the American Family Insurance Dreams Foundation helped rebuild it. “The damage was limited, but the most damage occurred in our Family Literacy Program room where the toddlers and infants play, sleep and crawl around,” said Linares. “The grant was instrumental in allowing the children to come back to the building in a short amount of time. We are so thankful American Family Insurance and the Dreams Foundation were able to support our families and our organization during a challenging time.” Visit their website to learn more about Association House of Chicago and the positive impact they're having in the greater Humboldt Park and west Chicago communities. About American Family Insurance Dreams Foundation The American Family Insurance Dreams Foundation, Inc. builds upon the long-standing support of the communities we serve. As our mission has evolved from corporate giving to community investing, we’ve turned our focus to building strong partnerships with nonprofit organizations that help us strengthen both families and communities. We are committed to practicing action beyond philanthropy to contribute to the creation of more equitable communities. For more information, see the Making a Difference page of amfam.com. About the American Family Insurance group Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT , powered by American Family Insurance, The General , Homesite and Main Street America Insurance . Across these companies the group has more than 13,500 employees nationwide. Contacts

American Family Insurance Investments

5 Investments

American Family Insurance has made 5 investments. Their latest investment was in Arturo as part of their Seed VC on May 5, 2019.

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American Family Insurance Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/28/2019

Seed VC

Arturo

Yes

2

12/13/2017

Biz Plan Competition

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$99M

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10

1/25/2017

Series D

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$99M

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10

12/1/2016

Corporate Minority

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$99M

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10

Other Investors

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$99M

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10

Date

5/28/2019

12/13/2017

1/25/2017

12/1/2016

Round

Seed VC

Biz Plan Competition

Series D

Corporate Minority

Other Investors

Company

Arturo

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Amount

$99M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

2

10

10

10

10

American Family Insurance Portfolio Exits

1 Portfolio Exit

American Family Insurance has 1 portfolio exit. Their latest portfolio exit was Ring on February 27, 2018.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

2/27/2018

Acquired

$991

15

Date

2/27/2018

Exit

Acquired

Companies

Valuation

$991

Acquirer

Sources

15

American Family Insurance Acquisitions

8 Acquisitions

American Family Insurance acquired 8 companies. Their latest acquisition was Bold Penguin on January 14, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/14/2021

Series B

$50M

Acquired

7

4/2/2019

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$991

$99M

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10

5/4/2018

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$991

$99M

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10

12/15/2017

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$99M

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10

12/14/2017

Series D

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$99M

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10

Date

1/14/2021

4/2/2019

5/4/2018

12/15/2017

12/14/2017

Investment Stage

Series B

Series D

Companies

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Valuation

$991

$991

Total Funding

$50M

$99M

$99M

$99M

$99M

Note

Acquired

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Sources

7

10

10

10

10

American Family Insurance Partners & Customers

10 Partners and customers

American Family Insurance has 10 strategic partners and customers. American Family Insurance recently partnered with rEvolution on February 2, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

2/10/2021

Vendor

rEvolution

United States

American Family Insurance Names rEvolution as Partnership Agency of Record - rEvolution

American Family Insurance will tap rEvolution 's integrated marketing expertise across consulting , analytics , research , creative strategy and experiential marketing teams to deliver game-changing solutions across its top-tier partnership portfolio , including : Milwaukee Brewers and newly named American Family ; MLS team partnership with the Atlanta United ; NFL team partnerships with the Green Bay Packers , Atlanta Falcons , Indianapolis Colts and Seattle Seahawks ; Summerfest based in Milwaukee and more .

1

1/25/2021

Partner

Creative Destruction Lab

Canada

1

5/26/2020

Vendor

Sapiens International

Israel

Sapiens' Decision Management Platform Selected by American Family Insurance

RALEIGH , North Carolina , May 26 , 2020 / PRNewswire / -- Sapiens Americas , a wholly owned subsidiary of Sapiens International Corporation , , a leading global provider of software solutions for the insurance industry , announced today that American Family Insurance , a private American mutual organization , selected Sapiens Decision for Insurance .

3

5/18/2020

Partner

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10

5/1/2020

Partner

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10

Date

2/10/2021

1/25/2021

5/26/2020

5/18/2020

5/1/2020

Type

Vendor

Partner

Vendor

Partner

Partner

Business Partner

rEvolution

Creative Destruction Lab

Sapiens International

Country

United States

Canada

Israel

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News Snippet

American Family Insurance Names rEvolution as Partnership Agency of Record - rEvolution

American Family Insurance will tap rEvolution 's integrated marketing expertise across consulting , analytics , research , creative strategy and experiential marketing teams to deliver game-changing solutions across its top-tier partnership portfolio , including : Milwaukee Brewers and newly named American Family ; MLS team partnership with the Atlanta United ; NFL team partnerships with the Green Bay Packers , Atlanta Falcons , Indianapolis Colts and Seattle Seahawks ; Summerfest based in Milwaukee and more .

Sapiens' Decision Management Platform Selected by American Family Insurance

RALEIGH , North Carolina , May 26 , 2020 / PRNewswire / -- Sapiens Americas , a wholly owned subsidiary of Sapiens International Corporation , , a leading global provider of software solutions for the insurance industry , announced today that American Family Insurance , a private American mutual organization , selected Sapiens Decision for Insurance .

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Sources

1

1

3

10

10

American Family Insurance Service Providers

1 Service Provider

American Family Insurance has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Acquired Unit

Investment Bank

Financial Advisor

Service Provider

Associated Rounds

Acquired Unit

Provider Type

Investment Bank

Service Type

Financial Advisor

Partnership data by VentureSource

American Family Insurance Team

120 Team Members

American Family Insurance has 120 team members, including current Chief Executive Officer, Owner, Rozlyn Armijo.

Name

Work History

Title

Status

Kelly LaPierre

Founder

Current

Rozlyn Armijo

Chief Executive Officer, Owner

Current

Nathan S Reid MEd

Chief Executive Officer, Owner

Current

Jack Salzwedel

Chief Executive Officer

Current

Bryan Caldwell MBA

President, Owner

Current

Name

Kelly LaPierre

Rozlyn Armijo

Nathan S Reid MEd

Jack Salzwedel

Bryan Caldwell MBA

Work History

Title

Founder

Chief Executive Officer, Owner

Chief Executive Officer, Owner

Chief Executive Officer

President, Owner

Status

Current

Current

Current

Current

Current

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