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Investments

33

Portfolio Exits

9

Funds

4

Service Providers

1

About Alliance Consumer Growth

Alliance Consumer Growth is a private equity investment firm focused on high-growth consumer companies. ACG has created an investment platform to identify and invest in promising young consumer brands, help accelerate growth, and ultimately help maximize value for all stakeholders.

Alliance Consumer Growth Headquarter Location

654 Madison Avenue 9th Floor

New York, New York, 10065,

United States

212-940-9633

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Expert Collections containing Alliance Consumer Growth

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Alliance Consumer Growth in 2 Expert Collections, including Beauty & Personal Care.

B

Beauty & Personal Care

58 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

F

Food & Beverage

124 items

Latest Alliance Consumer Growth News

Athletic Brewing Company Raises $50M in Series C Funding

Jul 8, 2021

Athletic Brewing Company , a San Diego CA and Stratford UK-based non-alcoholic brewer, raised $50M in Series C funding. The round was led by Alliance Consumer Growth and TRB Advisors with participation from Blake Mycoskie, David Chang, Lance Armstrong, Darren Rovell, Justin Tuck, and JJ Watt, as well as Tastemaker Capital, Benevolent Capital, and Wheelhouse. The company intends to use the funds to expand its brewing capacity and its business reach, as well as to strengthen its community via existing, new, and developing partnerships having recently signed multi-year marketing partnerships with IRONMAN, Spartan, Ragnar, USA Triathlon, and AVP Volleyball, among others.. Co-founded by Bill Shufelt and John Walker, Athletic Brewing Company offers beer without alcohol, for the modern, active adult. The capital will fuel a major investment in a larger east coast brewery less than a year after the opening of their 150,000-barrel brewery in San Diego. The new location will add brewing capacity to keep pace with the consumer demand for its non-alcoholic craft beers in the U.S. and soon-to-be-launched overseas markets. Athletic Brewing Company now employs over 150 people in 32 states and D.C. FinSMEs 08/07/2021

Alliance Consumer Growth Investments

33 Investments

Alliance Consumer Growth has made 33 investments. Their latest investment was in Athletic Brewing Co as part of their Series C on May 5, 2021.

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Alliance Consumer Growth Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/12/2021

Series C

Athletic Brewing Co

$50M

Yes

3

4/9/2021

Series A

Skims

$154M

Yes

5

1/6/2021

Growth Equity

SuperOrdinary

Yes

1

9/29/2020

Series B

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$99M

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10

5/29/2020

Growth Equity - III

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$99M

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10

Date

5/12/2021

4/9/2021

1/6/2021

9/29/2020

5/29/2020

Round

Series C

Series A

Growth Equity

Series B

Growth Equity - III

Company

Athletic Brewing Co

Skims

SuperOrdinary

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Amount

$50M

$154M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

3

5

1

10

10

Alliance Consumer Growth Portfolio Exits

9 Portfolio Exits

Alliance Consumer Growth has 9 portfolio exits. Their latest portfolio exit was Milk Makeup on November 15, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

11/15/2021

Acq - Pending

2

00/00/0000

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10

00/00/0000

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10

00/00/0000

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10

00/00/0000

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10

Date

11/15/2021

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Exit

Acq - Pending

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Companies

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Valuation

Acquirer

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Sources

2

10

10

10

10

Alliance Consumer Growth Fund History

4 Fund Histories

Alliance Consumer Growth has 4 funds, including Alliance Consumer Growth Fund IV.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/18/2018

Alliance Consumer Growth Fund IV

Expansions & Growth

$350M

3

2/23/2016

Alliance Consumer Growth Fund III

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$99M

10

4/16/2014

Alliance Consumer Growth Fund II

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$99M

10

3/28/2012

Alliance Consumer Growth Fund

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$99M

10

Closing Date

7/18/2018

2/23/2016

4/16/2014

3/28/2012

Fund

Alliance Consumer Growth Fund IV

Alliance Consumer Growth Fund III

Alliance Consumer Growth Fund II

Alliance Consumer Growth Fund

Fund Type

Expansions & Growth

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Status

Amount

$350M

$99M

$99M

$99M

Sources

3

10

10

10

Alliance Consumer Growth Service Providers

1 Service Provider

Alliance Consumer Growth has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Counsel

Service Provider

Associated Rounds

Provider Type

Counsel

Service Type

Partnership data by VentureSource

Alliance Consumer Growth Team

3 Team Members

Alliance Consumer Growth has 3 team members, including current Founder, Managing Partner, Josh Goldin.

Name

Work History

Title

Status

Josh Goldin

Founder, Managing Partner

Current

Julian Steinberg

Founder

Current

Alyssa Ferenz

Chief Financial Officer

Current

Name

Josh Goldin

Julian Steinberg

Alyssa Ferenz

Work History

Title

Founder, Managing Partner

Founder

Chief Financial Officer

Status

Current

Current

Current

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