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Angel Investor (Individual)

Investments

5

Portfolio Exits

1

About Alex Waislitz

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Latest Alex Waislitz News

Antony Catalano and Alex Waislitz take on Seek in regional Australia PwC opens ethics investigation into Luke Sayers RBA’s new e...

Feb 6, 2024

Feb 6, 2024 – 6.24pm Share Former Domain chief executive Antony Catalano and billionaire Alex Waislitz have tapped Lewis Romano, the founder of SpotJobs and ASX-listed Credit Clear, to build out a regional competitor to $9 billion listed jobs giant Seek. Due to launch in early March, ViewJobs will be heavily promoted by the 75-odd publications in Mr Catalano and Mr Waislitz’ Australian Community Media empire. There is a clear gap in the regional market, Mr Romano and Mr Catalano say. “There’s no mainstream, dedicated platform for the regional employment market. The existing solutions don’t necessarily cater to the requirements of regional and rural employers,” Mr Romano said. “That’s been amplified in recent months – we’ve seen a 5 per cent increase in regional job ads and 10 per cent decline in metro job ads.” Antony Catalano, Alex Waislitz and Lewis Romano. Mr Catalano and Mr Waislitz bought ACM from Fairfax Media in 2018 for $115 million . As traditional media advertising revenues steadily decline, their strategy has been to leverage the regional media network to promote and grow equity in related businesses – real estate, cars and jobs classifieds, for example. The market leaders in those areas – REA Group, Carsales and Seek – are worth $24 billion, $12 billion and $9 billion respectively. “It might sound old-school, but I can’t escape the fact that when I look at the market cap of REA, Carsales and Seek, that’s what used to flow through the pages of The Age and The Sydney Morning Herald. Fairfax Media was never worth more than $5 billion, and those four operators are worth $45 billion,” Mr Catalano said. “There’s a solid business in being a decent number two in those areas.” Advertisement His classifieds business, View Media Group, has $50 million in backing from ANZ and $100 million from Seven West Media to enter the real estate classifieds sector, aiming to undercut Domain, which is owned by Nine Entertainment. Nine publishes The Australian Financial Review. His real estate play, view.com.au, is yet to make a serious dent in REA or Domain’s market share. ‘Resourced well’ ACM has 16 daily newspapers, including the Newcastle Herald, Illawarra Mercury and Bendigo Advertiser, as well as 55 non-dailies and agriculture brands like The Land. ViewJobs will be a 50-50 joint venture between Mr Catalano and Mr Romano, and has financial backing for “several years”. “We’re starting from the start, we’ve been resourced well,” Mr Romano said. “When Ant proposed to me the opportunity to collaborate with ACM and collaborate on a joint venture, it was too good an opportunity not to take seriously. Advertisement “The network effect of ACM means we can attract someone from Bendigo to relocate to Inverell. We can capture the attention of a nurse in Launceston, and promote a lifestyle shift to live and work in Tamworth.” ViewJobs has an advantage in regional markets, Mr Romano said – it has ACM’s 200 salespeople to help. He said he would target four key employment areas expected to grow rapidly over the next two years: healthcare, professional, scientific and technical services, education and training, and accommodation and food services. “Those are where the job role focus is,” he said. “From a geographic perspective, we’re focusing on the markets we can support through advertising.” Mr Romano, the son of prominent sales strategist Frank Romano and Judy Romano of Emirate Airlines public relations fame, has built a jobs classified business before. In 2009, he co-founded SpotJobs, which had the backing of the Simonds and Smorgon families . Mr Romano says it grew to be Australia’s third most-visited job board. In 2016, he co-founded Credit Clear , which listed on the ASX in October 2020. He said he is ready to go for his third start-up. “It’s pre-season now. Game one starts on March 4, when we go live.” Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter . Save

Alex Waislitz Investments

5 Investments

Alex Waislitz has made 5 investments. Their latest investment was in Immediation as part of their Seed on October 17, 2021.

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Alex Waislitz Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/17/2021

Seed

Immediation

$2.67M

Yes

2

2/4/2020

Corporate Minority

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10

6/25/2018

Series B

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$99M

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10

3/3/2016

Series B

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$99M

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10

8/11/2015

Series B

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$99M

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10

Date

10/17/2021

2/4/2020

6/25/2018

3/3/2016

8/11/2015

Round

Seed

Corporate Minority

Series B

Series B

Series B

Company

Immediation

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Amount

$2.67M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

2

10

10

10

10

Alex Waislitz Portfolio Exits

1 Portfolio Exit

Alex Waislitz has 1 portfolio exit. Their latest portfolio exit was Credit Clear on January 19, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/19/2020

IPO

$99M

Public

2

Date

1/19/2020

Exit

IPO

Companies

Valuation

$99M

Acquirer

Public

Sources

2

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