Jul 20, 2021

By: Alex Bard Fabric At Redpoint, we believe that what distinguishes great businesses are a special combination of a timely market opportunity, a differentiated product strategy, and most importantly a team that has a collective set of experiences that gives them a unique vantage point into solving the problem and an authentic passion and intensity for getting it done. That is exactly why we invested in Fabric roughly two years ago. Despite a growing mix of offerings that support and have catalyzed the ecommerce boom, the reality is that if you are a mid-sized and established brand, you have very few options to create a great online experience. That is why these commerce leaders created Fabric — a headless eCommerce platform that helps midsize and enterprise B2C and B2B brands scale their online experiences — a major gap in Shopify and Amazon’s offerings. Fabric is run by ex-Amazon, Alphabet and Staples executives who have experienced the problem first hand. It is those collective experiences that have enabled Faisal Masud, Ryan Bartley, Umer Sadiq and the Fabric team to quickly scale the business and deliver tremendous value to their customers. And as we’ve come to expect from this team, they’ve done it in remarkable fashion, posting metrics like unheard-of 800% YoY growth, and customers like GNC, abc home, RealEats and Counter Culture Coffee. It’s been hugely rewarding to be part of the Fabric journey so far, and we couldn’t be more excited to celebrate their speedy growth and $100M Series B. To Adventure and Fellowship (Credit to Jeff Bezos for the toast)