Oct 30, 2023

Oct 29, 2023 Leigh Jasper, the renowned entrepreneur who sold Aconex to Oracle for $1.6 billion, is making his comeback with a new start-up called Firmable. The company has managed to secure $9 million in funding from prominent investors, demonstrating their confidence in proven founders and the value of a strong network. Firmable, co-founded by Jasper and Paul Perrett, aims to be Australia’s go-to source for business and market intelligence for business-to-business organizations. While comparing itself to ZoomInfo, Firmable goes a step further by providing more detailed and granular information about smaller companies, filling a gap in the market. Although Jasper could have enjoyed his windfall in retirement, he chose to get back into the entrepreneurial game, stating his love for building businesses and his desire to be at the forefront of technology. Perrett, with his experience as the CEO of MessageMedia, bolstered investor confidence in the venture. The funding round was led by AirTree Ventures and also included investment from previous Aconex investors and entrepreneurs. Notable names such as Aconex co-founder Rob Phillpot, Redbubble co-founder and CEO Martin Hosking, and A Cloud Guru co-founder Sam Kroonenburg have thrown their support behind Firmable. With 25 employees split between Australia and India, Firmable has already crossed a crucial milestone by signing up its first paying customers. Its beta product, which provides comprehensive company information to assist sales and marketing efforts, is now available. The company aims to capture a significant share of the Australian market but also has plans to expand internationally in the future. Firmable’s ambition is to revolutionize sales and marketing processes through the power of local data. By proving its value in the Australian market, the company plans to replicate its success in other markets worldwide. FAQ: – What is Firmable? Firmable is a start-up founded by Leigh Jasper and Paul Perrett that aims to provide comprehensive business and market intelligence for business-to-business organizations. – Who are the investors in Firmable? The funding round for Firmable was led by AirTree Ventures and included investment from previous Aconex investors and entrepreneurs, including Rob Phillpot, Martin Hosking, and Sam Kroonenburg. – What sets Firmable apart from other sources of company information? Firmable distinguishes itself by offering more detailed and granular information about smaller companies compared to other providers like ZoomInfo. – How many employees does Firmable have? Firmable currently employs 25 people, with half of them based in Australia and the rest in India. – What are Firmable’s expansion plans? After establishing a strong presence in the Australian market, Firmable aims to expand internationally and replicate its success in other markets around the world.