Latest Agency Access News
Sep 24, 2021
September 24, 2021 Access has expanded its impressive client list with two new wins – international disability charity Leonard Cheshire and European B2B textile accessory business Beechfield Brands. Appointing Access as its digital partner, Leonard Cheshire’s London based team aims to enhance the charity’s digital presence and build on its user experience. It hopes to broaden the international reach of its work, which spans policy, research, education, employment and events. Leonard Cheshire supports disabled people to live their lives as freely as they choose and campaigns for a society where people with disabilities have the same education, employment and other opportunities as everyone else. Its goal is to change attitudes towards disability and support disabled people around the world. The charity’s website is an essential element in its operations, not only to communicate what services it can provide, but for reaching donors, supporters and fundraisers to provide event and project information and drive donations. In 2020 it supported 61,000 disabled people in the UK and internationally, the vast majority through education, employment and community programmes. Calling on its charity experience as WaterAid’s global digital partner for the past three years, Access will be providing a full-service digital programme – from supporting the charity in its choice of digital products and implementing best practice design, to undertaking site usability studies and website development to ensure it delivers an effective user experience. Access has also been appointed to build a future-proofed digital platform for B2B textile accessory business Beechfield Brands. Operating across Europe, Beechfield provides a range of products that can be branded or personalised by its distributors and authorised network of garment decorators throughout Europe. Ideal for commercial and educational audiences, its accessories range from personalised, printed or embroidered bags to headwear. Access’ remit is to transform Beechfield’s five websites to create a digital experience platform that reflects the business’ creativity, innovation and core values. While the platform will continue to be non-transactional, it will seek to inspire and leverage eCommerce design conventions in areas such as navigation and product search functionality, to improve the experience and usability of the websites as a sales channel/for its trade buyers. The new site will cater for every tier of customer, from large distributors to promotional product suppliers. CMS and design updates, digital asset management integration and system integration will all be added to the site’s capability. Mark Hope, Digital Director at Access, said: “It’s fantastic to be partnering with such diverse and interesting organisations as they invest and focus on improving their digital operations and customer experience. “It’s a credit to our team’s continued hard work that we continue to attract and win new clients, and we’re also successfully adding to our team with new staff across all areas of expertise. With specific sector and technology expertise to call on, we are looking forward to supporting our new clients’ ambitious plans.” Access’ digital clients also include WaterAid, Edrington and SC Johnson Professional.