Nov 12, 2020

Washington, Iowa based startup  Continuum Ag has received an initial $50,000 investment from Ag Startup Engine and Ag Ventures Alliance. Founded in 2016, Continuum Ag gives farmers prescriptions for practices and products proven to work with biology — increasing soil health, removing guesswork, and facilitating a profitable transition to regenerative agriculture. “I’m excited to continue my entrepreneurial journey with ongoing support from the Iowa ag community,” said Mitchell Hora, founder and CEO of Continuum Ag. “Investment from the Ag Startup Engine and the Ag Ventures Alliance brings a feeling of community and a network of strategic folks to align with.” Continuum Ag’s TopSoil software integrates agronomic data from many sources and compiles the information into a consistent system, a “common soil language.” This data allows for benchmarking metrics that include nutrients, organic matter, and microbial activity based upon different geographies, soil types, and cropping systems. TopSoil also identifies soil health drivers and provides growers a high confidence roadmap to soil improvement through practices and products known to work in analogous geographies, soil types, and growing conditions. The team is now expanding their data offerings to connect farmers and their data to sustainability initiatives and data-driven supply chains. “We’ve known Mitchell has been developing Continuum Ag since his second year at Iowa State University,” said Joel Harris, Executive Director of Ag Startup Engine. “In the last six months he has had access to our advisory resources and has been super engaged in the program. Regenerative agriculture practices are getting a lot of attention right now and we believe he has the entrepreneurial spirit and regional expertise and access to make his vision successful.” Continuum Ag is the fifteenth startup to receive investment from Ag Startup Engine. “Mitchell is a leader in the soil health movement and passionate about quantifying the impact of regenerative ag practices for use by farmers, consumers, and the supply chain. This tool is needed to enable other high-impact technology that is being built,” said Spencer Stensrude, Executive Director at Ag Ventures Alliance. Previous coverage Ag Startup Engine invests $50,000 in Haber Technologies -April 22, 2020 Continuum Ag is offering soil health solutions at scale -Nov. 6, 2019 Continuum Ag named “best of show” in ISU pitch competition -Aug. 19, 2019