Predict your next investment

Venture Capital
advancitcapital.com

See what CB Insights has to offer

Investments

124

Portfolio Exits

38

Funds

3

About Advancit Capital

Advancit Capital is an early stage investment firm focused on media, entertainment and technology companies. The firm seeks the opportunity to form long-term partnerships with talented, focused and driven entrepreneurs. With its strategic and industry expertise, Advancit Capital provides value-added resources at the critical growth stages of companies. Advancit Capital was launched by Viacom.

Advancit Capital Headquarter Location

846 University Avenue

Norwood, Massachusetts, 2062,

United States

781-268-2640

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Advancit Capital News

Religion Of Sports, Tom Brady’s Sports Media Production Company, Raises $50 Million Series B Funding Round

Jun 6, 2022

Jun 6, 2022, ASSOCIATED PRESS Religion of Sports, a sports media production company co-founded by Tampa Bay Buccaneers quarterback Tom Brady, has raised $50 million in a Series B funding round. Shamrock Capital, an investment firm founded more than 40 years ago by Roy E. Disney, led the financing. Other participants in the round included Elysian Park Ventures, a Los Angeles investment firm; Advancit Capital, a New York investment firm; and Cerro Capital, a Lake Mary, Fla., venture capital firm that launched this year. Elysian Park and Advancit were also part of Religion of Sports’ $13 million Series A round, which closed in 2020. Elysian Park is the Los Angeles Dodgers’ ownership group’s private investment arm, while Advancit is led by longtime media executive Shari Redstone. Religion of Sports, known as ROS, would not disclose its valuation following the Series B round, but Ameeth Sankaran, its chief executive, noted the company is “well into eight figures” in annual revenue, meaning more than $10 million. ROS saw its revenue increase by 50% last year, according to Sankaran, and he expects another 50% growth rate this year. Brady and ROS co-founders Gotham Chopra and Michael Strahan retained significant equity stakes in the company following the Series B round. “This is a good chunk of growth capital for us,” Sankaran said. “It’s not a buyout or anything like that. It’s about us using this to turbocharge the company.” ROS began in 2016 as a six-episode documentary series airing on DirecTV from Chopra, a noted filmmaker, with Brady and Strahan, an NFL Hall of Famer and media star, serving as executive producers. The next year, those three co-founders expanded the company and brought along Sankaran, an experienced management consultant who had spent the previous few years investing in small companies for the Meyerson family office in Dallas. Chopra had thought of launching ROS since 2015 when he served as the director for Kobe Bryant’s Muse documentary that aired on Showtime. “He saw in Kobe this idea,” Sankaran said. “He said, ‘Here’s this dynamic of everyone in the world thinks something about this guy, but I’m seeing what he’s doing dealing with his injury, perseverance, resilience and all the life lessons that come from training that you don’t see necessarily on the court, the mental side, the emotional side, dealing with family, having to balance all those things.’ That was the seed for this idea (of ROS).” MORE FOR YOU Through the years, ROS has primarily focused on unscripted series and documentaries, including the 10-episode “Man in the Arena: Tom Brady” that aired on ESPN+ last year and this year; “Simone vs. Herself” that aired on Facebook Watch last year; “Passion Play: Russell Westbrook” that aired on Showtime last year; and “Greatness Code,” a series on Apple TV+ that ROS co-produces alongside Uninterrupted, a sports media and marketing brand co-founded by LeBron James. “We had projected a series of things about the market, but no one could have anticipated how fast the impact of streaming and all the different ways in which now people consume content would grow this space, this unscripted space,” Sankaran said. “That momentum, we’ve definitely been a great beneficiary of, and it’s really played to our strengths. We’ve leaned into that.” During the first quarter of this year, Netflix lost 200,000 subscribers, the first time the company has lost subscribers in a quarter in more than 10 years. That has led to speculation that Nettflix and other streaming companies could cut back on their investments in content as they look to improve their financial conditions. But Sankaram still sees opportunities for ROS to grow. “What we hear from all those parties (Netflix, etc.) is that, yes, the market is exploding but it’s not just we want to go buy everything,” Sankaran said. “Everything is saturated. The options for everyone are so great now. It’s really, really hard to cut through and have something that people actually consume. The bar keeps going up for premium.” He added: “What we see as our positioning in the market continues to level up because that’s what we’re known for. We’re known for being able to create noisemaking, for lack of a better term, content that’s able to cut through the clutter. That’s given us a lot of confidence to say, ‘Let’s do more. Let’s take advantage of this, not just the market growing but our positioning.’” ROS currently has 17 unscripted productions in place, most of which are in a traditional structure where the company is working directly with networks and streaming services and getting paid upfront. The rest of the productions are where ROS is investing its own money in projects with others, including an entrepreneur and two athletes where ROS is helping them develop documentaries and/or series. ROS will then help those parties connect with networks and streamers and determine whether it’s best to strike a licensing deal or sell the content outright. ROS plans on expanding that part of its business with the proceeds from the Series B round and may potentially work with teams and leagues and help them with their productions and deal-making. “A big chunk of the capital is going to go towards actually underwriting content,” Sankaran said. “There are lots of different versions of this, but it just allows you to control the creative, make it the best project it can be and figure out what the format should be. It doesn’t have to necessarily be a four hour series because that’s what a network is looking to fill. The right thing could be a feature film, a bunch of shorts, whatever it is.” In addition to the unscripted series, ROS also has an audio division that produces high-end narrative sports podcasts and a scripted division that launched last year. ROS is currently working on four unscripted projects, including “The Owl,” a boxing series it is partnering with Skydance Sports. ROS currently has about 30 full-time employees plus numerous more freelancers. Sankaran said the company plans on expanding its staff this year and next and is in talks with filmmakers and directors where ROS hopes to strike exclusive deals with them or hire them on a full-time basis. “One of the biggest parts of this fundraise is we see recruiting to be critical for us,” Sankaran said. “We feel like one of our big differentiators is we’re led by a creative. Gotham is in essence the founder.” He added: “This is around (Chopra’s) vision and his background. We think that really differentiates us in the market. If you look across our competitors, not really many of them are led by a creative. We think that’s a real differentiator when it comes to who wants to work with us, who wants to be part of this. We put the craft at the center.”

Advancit Capital Investments

124 Investments

Advancit Capital has made 124 investments. Their latest investment was in Nifty League as part of their Seed VC on March 3, 2022.

CBI Logo

Advancit Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/2/2022

Seed VC

Nifty League

$5M

Yes

11

12/8/2021

Seed VC

POAP

$10M

Yes

4

11/2/2021

Seed VC

Irreverent Labs

$5M

Yes

3

10/27/2021

Series B

Subscribe to see more

$99M

Subscribe to see more

10

5/10/2021

Seed VC - II

Subscribe to see more

$99M

Subscribe to see more

10

Date

3/2/2022

12/8/2021

11/2/2021

10/27/2021

5/10/2021

Round

Seed VC

Seed VC

Seed VC

Series B

Seed VC - II

Company

Nifty League

POAP

Irreverent Labs

Subscribe to see more

Subscribe to see more

Amount

$5M

$10M

$5M

$99M

$99M

New?

Yes

Yes

Yes

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

11

4

3

10

10

Advancit Capital Portfolio Exits

38 Portfolio Exits

Advancit Capital has 38 portfolio exits. Their latest portfolio exit was Fitplan Technologies on January 14, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/14/2022

Acquired

1

1/6/2022

Acquired

$99M

28

11/4/2021

Acquired

2

8/24/2021

Acq - Talent

Subscribe to see more

Subscribe to see more

10

8/12/2021

Acquired

Subscribe to see more

Subscribe to see more

10

Date

1/14/2022

1/6/2022

11/4/2021

8/24/2021

8/12/2021

Exit

Acquired

Acquired

Acquired

Acq - Talent

Acquired

Companies

Subscribe to see more

Subscribe to see more

Valuation

$99M

Acquirer

Subscribe to see more

Subscribe to see more

Sources

1

28

2

10

10

Advancit Capital Acquisitions

1 Acquisition

Advancit Capital acquired 1 company. Their latest acquisition was College Fashionista on October 28, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/28/2016

$99M

Acquired

1

Date

10/28/2016

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

1

Advancit Capital Fund History

3 Fund Histories

Advancit Capital has 3 funds, including Advancit Capital III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

3/1/2017

Advancit Capital III

Early-Stage Venture Capital

Open

$33.3M

2

8/12/2011

Advancit Capital I

Subscribe to see more

Subscribe to see more

$99M

10

Advancit Capital II

Subscribe to see more

Subscribe to see more

10

Closing Date

3/1/2017

8/12/2011

Fund

Advancit Capital III

Advancit Capital I

Advancit Capital II

Fund Type

Early-Stage Venture Capital

Subscribe to see more

Subscribe to see more

Status

Open

Subscribe to see more

Subscribe to see more

Amount

$33.3M

$99M

Sources

2

10

10

Advancit Capital Team

2 Team Members

Advancit Capital has 2 team members, including current Managing Partner, Shari E Redstone.

Name

Work History

Title

Status

Jason Ostheimer

Founder

Current

Shari E Redstone

Managing Partner

Current

Name

Jason Ostheimer

Shari E Redstone

Work History

Title

Founder

Managing Partner

Status

Current

Current

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.