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INTERNET | Internet Software & Services / Advertising, Sales & Marketing
adstream.com

Partners & Customers

4

About Adstream

Adstream is a global advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage and delivery of content. The Adstream Platform is the first all-in-one digital asset management solution to be connected to broadcasters, publishers and online services, enabling seamless workflows and unparalleled advertising and marketing transparency. On April 20th, 2021, Adstream was acquired by Extreme Reach. The terms of the transaction were not disclosed.

Headquarters Location

7th Floor, Berkshire House 168-173 High Holborn

London, England, WC1V 7AA,

United Kingdom

+44 20 7539 8400

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Latest Adstream News

A digital ad firm just snapped up a competitor to make TV advertising more digital

Apr 20, 2021

The TV ad industry is racing to become more digital, leading to consolidation by advertising firms that help marketers make, buy and measure TV ads. In the latest example, 700-person Extreme Reach, a 13-year-old adtech company, has acquired rival Adstream for an undisclosed price. Adstream's 400 employees will join Extreme Reach. Extreme Reach sells advertisers technology that helps them organize the workflow of video and TV ads, including planning ad creative, casting, paying talent, and estimating the cost of creating a commercial. It also helps them them use data to pick which messaging and creative will work best on TV versus online video. Extreme Reach declined to name clients. Adstream, similiarly, sells software that marketers use to manage their video ads. Its clients include Publicis Groupe, AT&T, Dentsu, and Omnicom. Extreme Reach also runs an ad server that can place video ads on websites and apps, which Adstream doesn't have, CEO Daniel Mark said. "It's about giving clients a competitive advantage," Mark said of the rationale for the deal. The deal also signals TV advertisers are increasingly using automation to manage their ad campaigns. Extreme Reach and Adstream are among the growing number of adtech companies looking to cash in as ad dollars move from traditional to streaming TV. Their technology helps marketers balance TV and digital video ad spend to better find audiences that are watching video across multiple screens. Other rival video adtech firms include Innovid and Comcast's FreeWheel. The Adstream acquisition follows other TV adtech deals, like Comcast's acquisition of Beeswax last year and Magnite's agreement to acquire SpotX in February. Was this article valuable for you?

Adstream Acquisitions

2 Acquisitions

Adstream acquired 2 companies. Their latest acquisition was Dubsat on July 18, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/18/2016

$99M

Acquired

1

2/1/2016

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$99M

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10

Date

7/18/2016

2/1/2016

Investment Stage

Companies

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Valuation

$99M

$99M

Total Funding

Note

Acquired

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Sources

1

10

Adstream Partners & Customers

4 Partners and customers

Adstream has 4 strategic partners and customers. Adstream recently partnered with screenforce finland on January 1, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

1/20/2022

Client

Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System - Adstream Partnership Delivers Omnichannel Capabilities Providing Advertisers Throughout Finland with Efficient Ad Delivery and Asset Management.

`` We are thoroughly excited to be chosen as Screenforce 's partner to operate the Spotgate platform and bring it into the modern era of TV advertising , '' said Michael Lee , Global Operations Director at Extreme Reach .

1

5/9/2018

Partner

United States

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10

5/4/2016

Licensor

United States

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10

4/8/2014

Partner

United States

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10

Date

1/20/2022

5/9/2018

5/4/2016

4/8/2014

Type

Client

Partner

Licensor

Partner

Business Partner

Country

United States

United States

United States

News Snippet

Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System - Adstream Partnership Delivers Omnichannel Capabilities Providing Advertisers Throughout Finland with Efficient Ad Delivery and Asset Management.

`` We are thoroughly excited to be chosen as Screenforce 's partner to operate the Spotgate platform and bring it into the modern era of TV advertising , '' said Michael Lee , Global Operations Director at Extreme Reach .

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Sources

1

10

10

10

Adstream Team

6 Team Members

Adstream has 6 team members, including , .

Name

Work History

Title

Status

Bruce Fink

Founder

Current

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Name

Bruce Fink

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Work History

Title

Founder

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Status

Current

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