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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
adstream.com

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Partners & Customers

3

About Adstream

Adstream is a global advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage and delivery of content. The Adstream Platform is the first all-in-one digital asset management solution to be connected to broadcasters, publishers and online services, enabling seamless workflows and unparalleled advertising and marketing transparency.On April 20th, 2021, Adstream was acquired by Extreme Reach. The terms of the transaction were not disclosed.

Adstream Headquarter Location

7th Floor, Berkshire House 168-173 High Holborn

London, England, WC1V 7AA,

United Kingdom

+44 20 7539 8400

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Latest Adstream News

A digital ad firm just snapped up a competitor to make TV advertising more digital

Apr 20, 2021

The TV ad industry is racing to become more digital, leading to consolidation by advertising firms that help marketers make, buy and measure TV ads. In the latest example, 700-person Extreme Reach, a 13-year-old adtech company, has acquired rival Adstream for an undisclosed price. Adstream's 400 employees will join Extreme Reach. Extreme Reach sells advertisers technology that helps them organize the workflow of video and TV ads, including planning ad creative, casting, paying talent, and estimating the cost of creating a commercial. It also helps them them use data to pick which messaging and creative will work best on TV versus online video. Extreme Reach declined to name clients. Adstream, similiarly, sells software that marketers use to manage their video ads. Its clients include Publicis Groupe, AT&T, Dentsu, and Omnicom. Extreme Reach also runs an ad server that can place video ads on websites and apps, which Adstream doesn't have, CEO Daniel Mark said. "It's about giving clients a competitive advantage," Mark said of the rationale for the deal. The deal also signals TV advertisers are increasingly using automation to manage their ad campaigns. Extreme Reach and Adstream are among the growing number of adtech companies looking to cash in as ad dollars move from traditional to streaming TV. Their technology helps marketers balance TV and digital video ad spend to better find audiences that are watching video across multiple screens. Other rival video adtech firms include Innovid and Comcast's FreeWheel. The Adstream acquisition follows other TV adtech deals, like Comcast's acquisition of Beeswax last year and Magnite's agreement to acquire SpotX in February. Was this article valuable for you?

Adstream Acquisitions

2 Acquisitions

Adstream acquired 2 companies. Their latest acquisition was Dubsat on July 18, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/18/2016

Acquired

1

2/1/2016

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$99M

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10

Date

7/18/2016

2/1/2016

Investment Stage

Companies

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Valuation

Total Funding

$99M

Note

Acquired

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Sources

1

10

Adstream Partners & Customers

3 Partners and customers

Adstream has 3 strategic partners and customers. Adstream recently partnered with Extreme Reach on May 5, 2018.

Date

Type

Business Partner

Country

News Snippet

Sources

5/9/2018

Partner

Extreme Reach

United States

The Case for Ad Clouds: Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper – Extreme Reach

Extreme Reach has partnered with Adstream , Ad-ID and the IAB 's Tech Lab on a white paper to drive awareness of a problem in the industry that is holding back advancements toward automation , accuracy and speed in launching campaigns .

1

5/4/2016

Licensor

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10

4/8/2014

Partner

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10

Date

5/9/2018

5/4/2016

4/8/2014

Type

Partner

Licensor

Partner

Business Partner

Extreme Reach

Country

United States

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News Snippet

The Case for Ad Clouds: Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper – Extreme Reach

Extreme Reach has partnered with Adstream , Ad-ID and the IAB 's Tech Lab on a white paper to drive awareness of a problem in the industry that is holding back advancements toward automation , accuracy and speed in launching campaigns .

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Sources

1

10

10

Adstream Team

4 Team Members

Adstream has 4 team members, including former Chief Technology Officer, Andy Jones.

Name

Work History

Title

Status

Bruce Fink

Founder

Current

Gerard Barron

Founder

Former

James Carpenter

Founder

Former

Andy Jones

Chief Technology Officer

Former

Name

Bruce Fink

Gerard Barron

James Carpenter

Andy Jones

Work History

Title

Founder

Founder

Founder

Chief Technology Officer

Status

Current

Former

Former

Former

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