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Base10 Partners company logo
Venture Capital
FINANCE | Investment Firms & Funds
base10.vc

Investments

99

Portfolio Exits

8

Funds

3

Partners & Customers

2

About Base10 Partners

Base10 Partners empowers entrepreneurs to radically transform the largest sectors of the economy and solve its biggest problems through automation with assistance from AI. Base10 Partners was founded in 2017 and is based in San Francisco, California.

Headquarters Location

16 Maiden Ln, Ste 300

San Francisco, California, 94108,

United States

650-714-1764

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Latest Base10 Partners News

Strikes, resignations, and new starts: Here’s what happened in the retail technology space during January

Feb 2, 2023

This follows an $875k pre-seed in 2021 (featuring Concept Ventures, SFC Capital, Blissgrowth). The Series A round was led by Base10 Partners and joined by investors including Daphni (via its retail fund Dastore), Sony Innovation Fund, Background Capital, Stanford Capital Partners and Concept Ventures. Emperia's clients include Dior, Bloomingdales and Lacoste. It was launched by fashion and retail specialist Olga Dogadkina and VR innovation expert Simonas Holcmann in 2019. It will use this fresh funding to grow its team, develop its virtual store SaaS platform and deepen the capabilities of the data suite that powers it, with the aim of accelerating global market presence . It also plans to utilise virtual store customer data to provide retailers with even better tools with which to personalise the customer experience. Emperia will also work with partners to bring various global virtual e-commerce solutions under one roof; leveraging the fast growing Web3 ecosystem and its partners’ brand and retail technologies to deliver “game changing customer experiences”. Oxbotica , a specialist in autonomous vehicle software, raised $140 million in Series C investment. The round includes financial and strategic partners from North America, EMEA and APAC, including new investors such as Aioi Nissay Dowa Insurance Co. and ENEOS Innovation Partners. Current shareholders who are re-investing include bp ventures, BGF, Halma, Hostplus, Kiko Ventures (IP Group), Ocado Group, Tencent, Venture Science and ZF, amongst other global companies. Oxbotica has raised approximately $225 million to date. The latest funding will drive its geographical expansion in North America, EMEA and APAC, and accelerate the deployment of its autonomy operating system in domains where there is both urgent need and potential to scale, such as agriculture, airports, energy, goods delivery, mining and shared passenger transportation. Magic. That’s what happens when committed partners share your vision for changing the way the world moves. In 2018 @KikoVentures became our first institutional investor. And recently they chose to reinvest. @JamieVollbracht explains why here: https://t.co/yVhOa8EUvF #SeriesC Wakefern Food Corp. opened The Pantry, a checkout-free convenience store for the workers at its Edison, New Jersey campus that features Trigo technology. This uses computer vision with a series of cameras and shelf sensors to identify products picked up by people. Wakefern is the first US company to test Trigo's technology, which has been deployed by several retailers in Europe and the UK, including REWE and Tesco . “Our associates can shop The Pantry at work for groceries they need at home while simultaneously providing helpful feedback for us on the technology,” said Charles McWeeney, VP of Technology, Innovation and Strategy at Wakefern. “The chance to evolve in the self-service space at retail is important and we hope to learn more about frictionless checkout and how we can potentially provide this cutting-edge and convenient technology to Wakefern member owned businesses.” Bad month for… This is a 3,982 square feet location where shoppers can walk in, select their items, and walk out without having to queue at the checkout lane or scan any items. In its largest store format to date, Trigo applies its algorithms to shelf sensors and ceiling mounted cameras which analyse anonymised shoppers' movements and product choices. Payments and receipts are settled digitally. And Jan Oostvogels, CEO at Aldi Holding in the Netherlands, said in a press release: "We are very proud to be able to test this innovation project in Utrecht together with our customers.” “It fits our strategy as a discounter to make shopping as easy as possible for our customers. After all, our experience shows that our customers appreciate quick and easy processes at the checkouts. Our test shop in Utrecht fits this perfectly." But not everybody is a fan. Jelle Prins, who has designed apps for the likes of Uber and Booking.com , popped along to see what all the fuss was about and ended up venting spleen on Twitter. Aldi introduced an Amazon-like store in The Netherlands. You can grab your groceries and walk out. Cameras register what you take & auto-charge your creditcard. Zero friction. He is the fourth Co-founder to depart the company. The move follows exits by Mohit Gupta, another Co-founder, and two other senior executives last month. Patidar spent 10 years at Zomato . In a stock exchange filing, it disclosed: “Patidar was one of the first few employees of Zomato and built the core tech systems for the company.” “Over the last ten plus years, he also nurtured a stellar tech leadership team that is capable of taking on the mantle of leading the tech function going forward. His contribution to building Zomato has been invaluable.” Loss making Zomato, which is backed by Ant Group, Temasek and Goldman Sachs, did not give a reason for any of the aforementioned departures. In November, it announced that it would lay off nearly three per cent of its workforce as it pursued profitability. Also this month… Danielle Vermeer left her “dream job” leading resale fashion CX at Amazon for life at a fashion tech startup. She is now Co-founder and CEO at Teleport, a social commerce app to share and shop outfit videos in a Gen Z driven community (think TikTok and Depop combined). In a Twitter post, she said: “I believe the future of fashion is where content, community and (re)commerce collide.” “Younger consumers want a “third space” online to express their authentic style and to shop cute clothes from trusted peers. I’m obsessed with making this vision a reality.” 📣 CAREER UPDATE 📣 Last month, I took a leap from my dream job leading resale fashion CX at Amazon to a fashion tech startup Today, I'm excited to share that I joined @teleport__app as Co-Founder & CEO! Let’s dive in… Hundreds of workers staged the first ever Amazon strike in the UK this month. Employees at the e-commerce giant’s fulfilment centre in Coventry walked out over its 50 pence per hour pay offer (offering them £10.50). An industrial action ballot saw a majority of more than 98% of workers vote to strike, according to the GMB union. Stuart Richards, GMB Senior Organiser, said: “These workers have defied the odds to become the first ever Amazon workers in the UK to go on strike.” "They’re taking on one of the world’s biggest companies to fight for a decent standard of living. They should be rightly proud of themselves.” “After six months of ignoring all requests to listen to workers’ concerns, GMB urges Amazon UK bosses to do the right thing and give workers a proper pay rise.” Featured

Base10 Partners Investments

99 Investments

Base10 Partners has made 99 investments. Their latest investment was in Emperia as part of their Series A on January 1, 2023.

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Base10 Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/25/2023

Series A

Emperia

$10M

Yes

6

10/24/2022

Series B

WeTravel

$27M

Yes

10

10/19/2022

Seed VC - II

Bumpa

$4M

Yes

16

10/5/2022

Series A

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$99M

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10

8/17/2022

Series B

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$99M

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10

Date

1/25/2023

10/24/2022

10/19/2022

10/5/2022

8/17/2022

Round

Series A

Series B

Seed VC - II

Series A

Series B

Company

Emperia

WeTravel

Bumpa

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Amount

$10M

$27M

$4M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

6

10

16

10

10

Base10 Partners Portfolio Exits

8 Portfolio Exits

Base10 Partners has 8 portfolio exits. Their latest portfolio exit was Yaydoo on August 02, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/2/2022

Acquired

$99M

1

1/20/2021

Acquired

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$99M

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10

4/3/2019

Acquired

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$99M

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10

1/30/2019

Merger

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$99M

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10

1/30/2019

Merger

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$99M

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10

Date

8/2/2022

1/20/2021

4/3/2019

1/30/2019

1/30/2019

Exit

Acquired

Acquired

Acquired

Merger

Merger

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

10

10

10

10

Base10 Partners Fund History

3 Fund Histories

Base10 Partners has 3 funds, including Base10 Partners III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

4/5/2022

Base10 Partners III

$460M

1

1/29/2020

Base10 Partners II

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$99M

10

11/9/2018

Base10 Partners I

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$99M

10

Closing Date

4/5/2022

1/29/2020

11/9/2018

Fund

Base10 Partners III

Base10 Partners II

Base10 Partners I

Fund Type

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Status

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Amount

$460M

$99M

$99M

Sources

1

10

10

Base10 Partners Partners & Customers

2 Partners and customers

Base10 Partners has 2 strategic partners and customers. Base10 Partners recently partnered with Student Freedom Initiative on June 6, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

6/14/2022

Partner

United States

Base10 Partners Joins Forces with Robert F. Smith’s Student Freedom Initiative to Grow Endowments of HBCUs

Base10 Partners , the world 's largest Black-led venture capital fund , announced today that it has entered into a formal partnership with Student Freedom Initiative to expand the investment options available to Historically Black Colleges and Universities that are members of the Students Freedom Initiative .

2

2/28/2022

Partner

United States

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10

Date

6/14/2022

2/28/2022

Type

Partner

Partner

Business Partner

Country

United States

United States

News Snippet

Base10 Partners Joins Forces with Robert F. Smith’s Student Freedom Initiative to Grow Endowments of HBCUs

Base10 Partners , the world 's largest Black-led venture capital fund , announced today that it has entered into a formal partnership with Student Freedom Initiative to expand the investment options available to Historically Black Colleges and Universities that are members of the Students Freedom Initiative .

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Sources

2

10

Base10 Partners Team

2 Team Members

Base10 Partners has 2 team members, including current Founder, Managing Partner, Adeyemi Ajao.

Name

Work History

Title

Status

Adeyemi Ajao

Founder, Managing Partner

Current

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Name

Adeyemi Ajao

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Work History

Title

Founder, Managing Partner

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Status

Current

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