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Venture Capital
adara.vc

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Investments

50

Portfolio Exits

6

Funds

5

About Adara Ventures

Adara Ventures searches for early-stage companies solving complex problems with breakthrough solutions. It has a European focus and invests in B2B opportunities in cybersecurity, data and applications, infrastructure, DevOps, components, and digital health.

Adara Ventures Headquarter Location

15 Boulevard F.W. Raiffeisen

Luxembourg City, 2411,

Luxembourg

+352 48 1828 3940

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Research containing Adara Ventures

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CB Insights Intelligence Analysts have mentioned Adara Ventures in 1 CB Insights research brief, most recently on Sep 10, 2020.

Latest Adara Ventures News

Seedtag has secured $40M in a Series B round led by Oakley Capital. Adara Ventures also participated alongside existing investors All Iron Ventures

Sep 14, 2021

. Seedtag , the leader in contextual advertising in EMEA and LATAM, has announced that it has secured $40 million in a Series B round led by Oakley Capital , a pan-European PE group with $4 billion of assets under management. Adara Ventures also participated in the round alongside existing investors All Iron Ventures . We first partnered with Seedtag in 2016 leading the investor syndicate, and we are delighted to continue working alongside the team as they use this round to cement their position as the leader in contextual advertising globally. AI-driven Contextual Ad intelligence: the future of advertising in a cookieless world Seedtag creates highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI allows brands to engage with consumers within their universe of interest on a cookie-free basis. Using machine learning, Seedtag allows advertisers to deliver their messages more effectively by associating their brands with specific contextual segments and publishers to take advantage of one of their most valuable assets: images. In the next few years, it is also expected that brands will no longer be able to leverage third-party cookies to reach target audiences. As a result, many are struggling to find reliable alternatives that help them understand consumer interests while targeting priority audiences. Without the use of cookies, Seedtag is best positioned to provide a deep understanding of consumers’ interests, build a contextual strategy based on data and gather a range of insights that can help brands improve their results. Building a 200+ strong team Seedtag was founded in Madrid in 2014 byAlbert Nieto and Jorge Poyatos, who saw an untapped opportunity to transform editorial images into unique advertising assets and left roles at Google to pursue a new venture together. Over the past year, Seedtag announced the appointment of three new members of its leadership team, as well as the acquisition of German contextual advertising specialist, Recognified, and Italian competitor AtomikAd. Today, Seedtag is a global company with 215 employees in more than nine countries, a 65% increase in employee headcount since 2020. A fast-growing, highly capital efficient model Seedtag stands as the contextual advertising market leader in both Europe and Latin America and ranks among the top five for market reach across Europe, with only Facebook and Google reaching a larger audience in some countries. The company continues to achieve significant growth following product development and improvement. Despite COVID-19’s impact, Seedtag reached revenues of $50 million, and a further 60% growth is forecasted for 2021 ($80 million). The team is now focused on growing into a global leader, scaling and consolidating its leadership in Europe while exploring expansion opportunities in the US. The Adara view: A powerful example of executing a global vision We recognise that businesses we initially invest in are likely to transform as they scale. However, by upholding their core principles and pillars, Seedtag’s explosive growth reflects a thoughtful evolution and serves as a powerful example of a team that sought to be the best solution in a global market and executed on that vision. Since our initial investment Seedtag has achieved T2D3 growth by deepening its core technology and continuously optimising its new market entry model. Whilst COVID-19 was an unexpected shock for many advertisers but resulted in positive side effects for Seedtag as it accelerated the demand for digital over other advertising channels. We’re excited for this next stage in Seedtag’s journey and congratulate the team on their remarkable success so far.

Adara Ventures Investments

50 Investments

Adara Ventures has made 50 investments. Their latest investment was in Seedtag as part of their Series B on September 9, 2021.

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Adara Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/14/2021

Series B

Seedtag

$40M

No

1

7/13/2021

Series A

Councilbox

$5.91M

Yes

2

7/1/2021

Seed VC

Freeverse.io

$0.84M

Yes

1

6/11/2021

Seed VC

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$99M

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10

6/9/2021

Series A

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$99M

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10

Date

9/14/2021

7/13/2021

7/1/2021

6/11/2021

6/9/2021

Round

Series B

Series A

Seed VC

Seed VC

Series A

Company

Seedtag

Councilbox

Freeverse.io

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Amount

$40M

$5.91M

$0.84M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Sources

1

2

1

10

10

Adara Ventures Portfolio Exits

6 Portfolio Exits

Adara Ventures has 6 portfolio exits. Their latest portfolio exit was 4IQ on December 15, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

12/15/2020

Merger

2

00/00/0000

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$991

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10

00/00/0000

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10

00/00/0000

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10

00/00/0000

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10

Date

12/15/2020

00/00/0000

00/00/0000

00/00/0000

00/00/0000

Exit

Merger

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Companies

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Valuation

$991

Acquirer

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Sources

2

10

10

10

10

Adara Ventures Fund History

5 Fund Histories

Adara Ventures has 5 funds, including Adara Ventures III S.C.A..

Closing Date

Fund

Fund Type

Status

Amount

Sources

10/21/2020

Adara Ventures III S.C.A.

$0.2M

1

8/6/2020

Adara Ventures II

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$99M

10

12/18/2019

Adara Ventures III

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$99M

10

12/31/2015

Adara Ventures II SCA SICAR

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$99M

10

3/31/2006

Adara Ventures SICAR

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$99M

10

Closing Date

10/21/2020

8/6/2020

12/18/2019

12/31/2015

3/31/2006

Fund

Adara Ventures III S.C.A.

Adara Ventures II

Adara Ventures III

Adara Ventures II SCA SICAR

Adara Ventures SICAR

Fund Type

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Status

Amount

$0.2M

$99M

$99M

$99M

$99M

Sources

1

10

10

10

10

Adara Ventures Team

4 Team Members

Adara Ventures has 4 team members, including current Managing Partner, Roberto de Saint-Malo.

Name

Work History

Title

Status

Roberto de Saint-Malo

Managing Partner

Current

Alberto Gã³mez

Managing Partner

Current

Alberto Gomez

Managing Partner

Current

Nicolã¡s Goulet

Managing Partner

Current

Name

Roberto de Saint-Malo

Alberto Gã³mez

Alberto Gomez

Nicolã¡s Goulet

Work History

Title

Managing Partner

Managing Partner

Managing Partner

Managing Partner

Status

Current

Current

Current

Current

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