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26

Portfolio Exits

12

About Adam D'Angelo

Adam D'Angelo founded Quora.

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San Francisco, California,

United States

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What Startups Can Learn From Quora

Oct 18, 2020

Manu Mittal Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. reactions Not too bad. It’s hard to imagine anyone wanting to leave the company. But that’s exactly what Adam D’Angelo did. reactions As the first Facebook CTO, D’Angelo left the company in 2009 to start Quora. D’Angelo, along with former Facebook employee Charlie Cheever, launched their company and it quickly appealed to the tech audience . It’s struggled to go mainstream, but nevertheless, given its recent $400 million valuation and impressive traffic numbers , this is a company that’s bound for even more success. reactions There is something much to learn from this innovative Q&A platform. In this blog post we’ll be covering how Quora masters these important business elements: reactions Engagement Time on site is an important metric for determining engagement. For most businesses, increasing it is a goldmine. Currently, Facebook holds the crown with users spending an average of http://reyt.net/google-plus-average -user-spends-5-minutes-per-month-on-site-facebook-7-hours/9221. reactions If a business can improve their time on site, it generally signals high interest in the product, more page views, and increased ad revenue (if applicable). reactions It can mean that users are having a difficult time navigating the site or not able to find what they are looking for. If your time on site is long, you may want to install a tool like KISSinsights to see if users are finding what they’re looking for. reactions reactions In order to help facilitate the discovery of more questions, Quora made a “Related Questions” section on every question page. reactions reactions Users then see more questions that they are likely to be interested in and more topics and people to follow. reactions We’ll get into a few more things Quora does to boost time on site in the Relevancy section. reactions What you can take away: You already know what your website objective is. If you’re like Facebook, Twitter, or Tumblr, you want users spending a lot of time with your product. However, if you’re in an area where you want users to find information quickly, a high time on site is a sign that your website may need work. This is where a tool like KISSinsights can help. reactions If the objective is to increase the amount of time a user spends on your website, take a look at these three tips: reactions 1. Related Articles Many companies surround users with related content on every page. This keeps the website sticky and increases time on site. See if you can take any inspiration from these examples: reactions Here’s an example from ABC News, title article ‘Temps Across US Cool slightly, but It’s Still Hot’ reactions reactions eHow has related articles on the side of each article. This page is called ‘How to Change the Oil in Your Car’: reactions reactions reactions These functions help the visitor see and compare all the merchant’s offer. Without it, they may not find the exact match and go to a competitor who has the related products function and be able to find what they’re looking for. The result could mean a lost sale. reactions reactions 2. Instructional Videos Most people don’t like to read while they’re on the internet. People want quick answers without having to hunt through paragraphs of text. reactions You may think adding videos will cause a decrease in time on site, but it can actually increase it while improving the user experience. reactions Think about a user in a time crunch that came from a Google SERP and is looking for information. reactions reactions reactions The other site has 5 paragraphs of text explaining the answer and has a short 45 second video: reactions reactions For the first site, the user will likely hit the back button after searching on the site for a few seconds. If they go to the second site, they likely will play the video, opting to give 45 seconds of their time to get the answer. This increases time on site, but more importantly, improves the quality of your site because you were the one who had the answer. reactions When the quality of your site is improved, people will come back to your site to use it as a reference. reactions Many websites are catching on and using videos to enhance the user experience. Let’s take a look at a few of them. reactions eHow uses videos to give users another form to take in their content with such type of Motion Graphics : reactions reactions reactions By combining a video to go along with pictures, websites are enriching the user experience by giving the visitor multiple formats to view their product. Not everyone wants to read or view pictures, some like video. Others prefer reading and looking at pictures. It’s important to cater to your visitors in the format they like. reactions Third Party Integration and User Invites In lieu of a formal signup, many websites let users connect with their Facebook or Twitter accounts. This saves the user time, which increases the likelihood of a signup. reactions There are also websites who make it easy for users to invite others. This increases the viral coefficient and spreads the product. reactions reactions When answering a question, a Quora user has the option to share their answer on social media: reactions reactions Similar to a Like or Tweet button, Quora users have the option to share a question on social media or via email: reactions reactions Quora also lets users post their activity to the Facebook Timeline. It’s off by default, but users can turn it on: reactions reactions If they turn it on, their Facebook friends are notified when they perform an action on Quora. For example, if I follow a question: reactions reactions reactions When a Facebook friend adds follows me on Quora. I have the ability to suggest topics to the new follow: reactions reactions This function is only available if it’s a new Quora user who is not following many topics. reactions These simple signups, combined with social media integration into the product, makes it easy for a product to spread. If you think people don’t share Quora questions on Twitter, check out the Quora Twitter search . reactions Lars Lofgren has a great write up on social media product integrations. reactions If you’re not technical but interested in using an invite system, you can use a tool like Friendbuy . reactions Relevancy Relevancy is important, no matter what business you are in. Relevancy saves the user time (the best search engines save people time), helps a customer make better decisions (good business supply relevant products that help customers get what they need), and makes businesses successful (if you don’t offer relevant solutions to problems you’re sunk). reactions reactions Quora lets users Follow Questions. When a question is followed, the user receives a notification with each new answer to that question. reactions Users can also follow other users and follow topics. These two functions help deliver relevant content to the user, which displays on the personalized homepage. reactions When the user enters Quora, they see a page full of content from their followed people and followed topics. Take a look at some key elements of the homepage and how it fosters relevant content: reactions reactions Further, the homepage is never ending. When a user reaches the bottom of the page, they see this: reactions reactions It only takes a few seconds for more content appear. This functionality increases time on site, improves chances that you’ll follow more topics and people, and exposes the user to more relevant content. reactions Similar to how Facebook has ‘Find Friends’ and Twitter has ‘Who to Follow’, Quora has a section on their homepage for suggested people to follow: reactions reactions Relevant content is crucial if you want users to keep coming back to your site. As you can see, Quora gives users the tools to find and discover content academy relevant to them. What are you doing to help make sure you keep your content interesting and relevant? reactions What you can take away: You need relevancy no matter what business you’re in. Relevant products, content, tweets, Facebook updates, and pins all play an important role. Let’s go through how relevancy can impact your business. reactions reactions • If you have an eCommerce Website , write about industry related topics. Don’t stray or you’ll lose the audience. reactions reactions • If you want relevancy, you’ll need to serve a niche. Content farms can be tricky as a few companies dominate the space and others often end up taking a hit . Serving a niche generally results in a loyal audience that visits your site often and spends more time on your site than if you wrote articles for every topic imaginable. Stick to what you know. reactions • If you serve a niche, you’ll have users with similar interests. Like Quora, Twitter, Facebook, Tumblr, Pinterest, YouTube, Google+, Github, Etsy and many others, you can have your users follow one another. If you have a significant number of users, check out a product like Ning that allows users to connect with one another. This will create user generated content and drive more traffic. If you are interested in something like this, make sure you have the time it takes to run an online community. reactions Emails Emails are a great way to have customers or prospective customers keep in touch with your brand. They can help drive sales, improve engagement, and keep customers up to date on your latest offerings. reactions How Quora uses email: Outside of notifications, when someone follows or messages you, Quora has a “Weekly Posts Digest” and a “Daily Board Digest” email. Let’s take a look at them and how they keep the user in contact with Quora. reactions reactions Every week, Quora sends out emails based on your interests. Here are a few examples from my email: reactions reactions reactions Just like the one before, this one is in my email because someone I followed voted up an answer to the question. reactions reactions reactions This question is a popular one. If I check it out I may perform some action, whether it’s following the question, topic, or anyone who answered. reactions Because my Twitter is connected to my Quora, I also receive emails showing names of people I follow on Twitter but do not follow on Quora. Here’s an example: reactions reactions You’ll notice that the subject line is different from the two previous. The subject lines contain names of people. While they may be random to most, they are not to me. I quickly recognized them because I follow these people on Twitter, but not on Quora. Quora is notifying me of people that I may want to follow. reactions In general, most subject lines end up being the headline in the email. It’s the opposite with this. Instead of headlining with names, Quora opts to show me questions and content. I have to scroll to the bottom, going through the entire email, to see the names: reactions reactions Quora’s board feature lets users post links to outside sources that are related to the board topic. For example, I follow the Growth Hacks board , which is different from the Growth Hacking topic . Boards let me follow a subject and collaborate with other Quora users on that subject. The links posted do not have to be from the Quora website. reactions Each time a new link is posted, Quora sends me an email titled “Your Daily Board Posts Digest”. Here is how it appears in my email: reactions reactions As you can see, the email contains the link to the board I follow. I can click on the link to check out the article. I can also up vote, down vote, or comment on the article, all of which takes me back to the Quora website. reactions What you can take away: reactions Amazon is a company that uses in email in a unique way. You’ve probably noticed that they send customers emails regarding what they’ve recently viewed on the Amazon website. reactions A couple days after viewing dehumidifier’s on the Amazon website, I got this email from them: reactions reactions Granted, your brand isn’t Amazon and probably cannot pull off something like this. What you can do, however, is send them product offerings that are relevant to the subject in your email newsletters. For example, if you’re a software merchant and one of your newsletters is about anti-virus software, you can display some of your security software at the bottom of the email message. People have clicked on the email, so they have an interest in the topic, so why not remind them what you sell? reactions If you’re in the content space, you can have email signup so users know as soon as something new is posted. You can also leave the option open for users to select certain topics within your niche so that the emails will be even more relevant. reactions The Onboarding Process No matter how simple your product is, you’ll still need to teach new users how to use and navigate it. If you don’t teach users, your abandonment rates post-signup will be high. reactions reactions Quora’s onboarding process helps new users find friends, people to follow and topics they’re interested in. reactions What you can take away: There are dozens of ways you can introduce new users to your product. You can give them a video tour, use arrows to show what does what, use a percentage system (i.e. “+10% for adding a profile picture”), step by step introduction, and many other ways. The importance is to find what works best. This is why it’s important to test. reactions

Adam D'Angelo Investments

26 Investments

Adam D'Angelo has made 26 investments. Their latest investment was in Replit as part of their Series B on December 12, 2021.

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Adam D'Angelo Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/9/2021

Series B

Replit

$80M

Yes

4

3/25/2021

Series A

On Deck

$20M

Yes

2

12/10/2020

Series B

Turing

$32M

Yes

9

10/30/2018

Series B

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$99M

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10

10/8/2018

Seed VC - III

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$99M

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10

Date

12/9/2021

3/25/2021

12/10/2020

10/30/2018

10/8/2018

Round

Series B

Series A

Series B

Series B

Seed VC - III

Company

Replit

On Deck

Turing

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Amount

$80M

$20M

$32M

$99M

$99M

New?

Yes

Yes

Yes

Subscribe to see more

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Co-Investors

Sources

4

2

9

10

10

Adam D'Angelo Portfolio Exits

12 Portfolio Exits

Adam D'Angelo has 12 portfolio exits. Their latest portfolio exit was Vicarious Systems on April 23, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/23/2022

Acquired

2

1/26/2022

Acquired

$99M

26

5/26/2021

Acq - Fin

3

4/16/2021

Acquired

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$99M

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10

12/18/2020

Reverse Merger

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$99M

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10

Date

4/23/2022

1/26/2022

5/26/2021

4/16/2021

12/18/2020

Exit

Acquired

Acquired

Acq - Fin

Acquired

Reverse Merger

Companies

Subscribe to see more

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Valuation

$99M

$99M

$99M

Acquirer

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Subscribe to see more

Sources

2

26

3

10

10

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