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Venture Capital
4490.ventures

Investments

30

Portfolio Exits

2

Funds

2

Service Providers

1

About 4490 Ventures

4490 Ventures is a technology-focused, early-stage venture capital fund based in Madison, Wisconsin.

Headquarters Location

111 North Fairchild Street Suite 240

Madison, Wisconsin, 53703,

United States

608-501-0000

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Latest 4490 Ventures News

Gaming Payments platform Tiv raises seed funding from 4490 Ventures

May 27, 2021

Gaming Payments platform Tiv raises seed funding from 4490 Ventures By US-based Tiv, a new payments platform dedicated to the gaming community, raised US$ 3.5 million in a seed funding round on 26 May 2021. Investors: The funding round was led by 4490 Ventures. Other participants in the round include Silverton Partners and many angel investors. The funding represents the first institutional capital raised after self-funding the company since inception. Purpose of the funding: The funds raised will be utilized by Tiv to scale its engineering and marketing teams. The company is currently accepting waitlist users for its debut card product ahead of a public launch later this year. About Tiv Founded in 2020 by Jed Strong , JP Pillat and William Danford , Tiv is a payments platform built with the gaming community at the core. It creates financial products and services that reflect ‘who you are and integrate what you do, to reward you for spending time doing what you love.’ The company is headquartered in Chicago. The startup believes that despite the depth and breadth of gaming as an industry, the gaming community has long been underserved by legacy financial institutions. Tiv, through its proprietary technology, rewards gamers when they pay and when they play, making it the first and only payments product that gives its users rewards for both purchases and gaming activity. Tiv is now looking to partner with a variety of game publishers and studios. What the founders have to say: “We wanted to create a payments platform and offer card products that rewarded gamers based on their passion, not just how they spend. Tiv represents a fundamental shift, unlocking the power of gameplay to connect and enhance the digital and physical worlds of gamers. The entire gaming community can now reap the rewards of a fintech infrastructure purpose-built from the ground up for gamers.” — Tiv CEO and Co-Founder Jed Strong. “Historically, gamers have always been told that gaming is a waste of their time. As a lifelong gamer and long-time gaming creator, I experienced this first hand. Tiv’s mission is to change that, encouraging gamers to pursue their passion and making their gaming experience more rewarding in the process. We’re proud to build a product that enhances gamer’s lives and are thrilled to have our vision supported by our investors as well as one of the biggest brands in payments.” JP Pillat, President, Chief Product Officer and Co-Founder of Tiv. What the investors have to say: “Tiv fits in perfectly with our connected software investment theme. The diversification of Tiv’s business model for both gamers and the broader gaming industry sets them apart from legacy financial institutions and neobanks. We are excited about the technology and the team and believe they have a head start to create the world’s leading payments platform for gamers.” — Malcolm Thorne, Partner at 4490 Ventures. We try our best to fact-check and bring the best, well-researched, and non-plagiarized content to you. Please let us know -if there are any discrepancies in any of our published stories, -how we can improve, -what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback and thank you for stopping by!

4490 Ventures Investments

30 Investments

4490 Ventures has made 30 investments. Their latest investment was in Tiv as part of their Seed VC - II on December 12, 2022.

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4490 Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/28/2022

Seed VC - II

Tiv

$0.87M

No

1

11/14/2022

Series A

QualSights

$7.7M

Yes

4

10/27/2022

Unattributed VC

Powder Watts

$2.49M

Yes

2

6/30/2021

Series B

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$99M

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10

5/26/2021

Seed VC

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$99M

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10

Date

12/28/2022

11/14/2022

10/27/2022

6/30/2021

5/26/2021

Round

Seed VC - II

Series A

Unattributed VC

Series B

Seed VC

Company

Tiv

QualSights

Powder Watts

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Amount

$0.87M

$7.7M

$2.49M

$99M

$99M

New?

No

Yes

Yes

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Co-Investors

Sources

1

4

2

10

10

4490 Ventures Portfolio Exits

2 Portfolio Exits

4490 Ventures has 2 portfolio exits. Their latest portfolio exit was Level Ex on June 29, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/29/2020

Acquired

$99M

6

7/27/2017

Acquired

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$99M

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10

Date

6/29/2020

7/27/2017

Exit

Acquired

Acquired

Companies

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Valuation

$99M

$99M

Acquirer

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Sources

6

10

4490 Ventures Fund History

2 Fund Histories

4490 Ventures has 2 funds, including 4490 VENTURES II.

Closing Date

Fund

Fund Type

Status

Amount

Sources

2/7/2018

4490 VENTURES II

Early-Stage Venture Capital

Open

$49M

3

3/19/2013

4490 Ventures

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$99M

10

Closing Date

2/7/2018

3/19/2013

Fund

4490 VENTURES II

4490 Ventures

Fund Type

Early-Stage Venture Capital

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Status

Open

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Amount

$49M

$99M

Sources

3

10

4490 Ventures Service Providers

1 Service Provider

4490 Ventures has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Counsel

General Counsel

Service Provider

Associated Rounds

Provider Type

Counsel

Service Type

General Counsel

Partnership data by VentureSource

4490 Ventures Team

3 Team Members

4490 Ventures has 3 team members, including current Managing Director, Daniel Malven.

Name

Work History

Title

Status

Daniel Malven

Managing Director

Current

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Name

Daniel Malven

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Work History

Title

Managing Director

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Status

Current

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