CASE STUDY: GREYCROFT

With $800 million under management, Greycroft Partners is a VC firm that invests in innovative internet and mobile companies. Greycroft Partners loves CB Insights.

NOTABLE EXITS

Buddy Media
Acquired by Salesforce
Braintree
Acquired by PayPal
Maker Studios
Acquired by Disney

Greycroft Partners is a VC firm that invests in the world’s most promising internet and mobile companies. It was founded in 2006 on three principles: VC is a repeat business, the best VCs are aligned with founders, and entrepreneurs benefit from flexible investors. Greycroft is currently investing with two funds: Greycroft IV, a $200 million venture fund; and Greycroft Growth, a $200 million growth-stage fund. Greycroft is currently invested in consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, and advertising technology.



THE PROBLEM


As global investors, Greycroft required a solution that would allow their team to see financings and exits by geography, track investment peers in New York, California, and beyond, and focus searches on opportunities in specific verticals and at specific investment stages. They needed a tool that would allow the team to focus only on deals consistent with their thesis and to remove historically manual data-collection efforts.


WHY CB INSIGHTS?


CB Insights is the only platform that allowed Greycroft to fine-tune search criteria across multiple dimensions (i.e. geography, stage and industry) and also provided visibility into industry-level financing and M&A trends. Additionally, no other platform provided Greycroft with accurate and complete real-time data as well as CB Insights.


RESULTS


Greycroft uses CB Insights to improve their deal sourcing process and better understand investment syndicates of their own firm and peers. The Greycroft team uses the Investment Syndicate Dashboard to find potential partners and the Industry Analytics tool to closely follow investment activity into industries of interest. Beyond the incredible amount of accurate and relevant data, CB Insights also offers top-notch, personalized customer service and an intuitive user experience.