CASE STUDY: FIRSTMARK

FirstMark Capital is an early-stage venture capital firm based in New York City. FirstMark focuses on Series A and seed technology and internet investments, with an initial investment range of $250K to $10MM.

NOTABLE PORTFOLIO COMPANIES

Shopify
$1 Billion Valuation
Pinterest
$11 Billion Valuation
Riot Games
Acquired By Tencent

FirstMark Capital is an early-stage venture capital firm based in New York City. FirstMark focuses on Series A and seed technology and internet investments, with an initial investment range of $250K to $10MM. FirstMark counts 60 active investments in its portfolio, including Pinterest, Lumosity, InVision, NewsCred, Tapad and Shopify. Exited investments include Riot Games (acquired by Tencent), Aveksa (acquired by EMC) and Boomi (acquired by Dell). The firm has made a commitment to building a deeply engaged community among the teams throughout the tech ecosystem.


THE PROBLEM


As an early-stage investor in the ever-evolving internet and software space, FirstMark needed a solution that allowed the team to see funding events and industry trends in real time, giving them the ability to quickly move on relevant data. Other providers fell short with incomplete or outdated data, an unwieldy user interface, and tools that did not allow FirstMark to manipulate the data as needed.


WHY CB INSIGHTS?


CB Insights offers the most complete and accurate venture capital data on the market, paired with a suite of tools that makes the data easily accessible.


RESULTS


CB Insights is a crucial part of FirstMark's deal sourcing and due diligence processes. The team uses the Deal Search tool—filtering by investment stage—to identify potential investments, and the Industry Analytics tool to keep a close eye on the industries pertaining to their thesis. The team also uses the CB Insights Chrome Plugin and LinkedIn integration, both of which have simplified the research workflow.