Financial Services / Payments Tech
Best Card-Linked Programs Companies
What is Card-Linked Programs?
The card-linked programs market allows card issuers to integrate merchant rewards into their card programs, incentivizing consumers to use their products. Card-linked programs typically involve the use of a payment card or account linked to a loyalty program or offer, which automatically applies discounts or rewards at the point of sale. Additionally, this market enables merchants to drive strong return on ad spend and guaranteed incrementality from their marketing budget while also providing insights into customer behavior. Overall, the card-linked programs market offers a unique and customizable experience that drives top-of-wallet behavior and increases total card spend and frequency for customers.
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