Best Marketing Attribution Companies

Branch provides a mobile linking and measurement platform. It enables brands to build and measure engaging and relevant end-user experiences across all platforms, devices, and channels. The company was founded in 2014 and is based in Palo Alto, California.

AppsFlyer provides a mobile attribution and marketing data analytics platform. It provides fraud protection, data analytics, privacy-preserving technologies, advanced measurement, and more. The company offers onelink which is a deep linking technology, which sends the user either directly to the chosen in-application content or to download the application in the right application store. The company was founded in 2011 and is based in San Francisco, California.

Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Measured was founded in 2017 and is based in Santa Monica, California.

AB180 specializes in data-driven marketing strategies and advanced customer data analytics solutions to help companies to improve their marketing performance. The company’s products include Airbridge, a people-based attribution and omni-channel marketing analytics platform that helps companies better measure and optimize their marketing campaigns, and Airbloc, a blockchain-based real-time data exchange platform. AB180 was founded in 2015 and is based in Seoul, South Korea.

C3 Metrics provides a media analytics solution solving the last click and data overload problem: an easy to use SaaS technology solution measuring the actual value of online marketing channels. Two tags capture consumer interactions with digital marketing messages, while the platform merges offline marketing activities. Marketers receive a single source of truth for all data, which they use to improve ROI thru optimization and real-time alerting.

DemandJump offers a marketing strategy platform. It provides intelligence, identifies opportunities, captures market share, drives revenue, selects technology, and allocates marketing spending. Its marketing intelligence platform couples company data with competitive intelligence to provide insights into a marketing strategy. The company was founded in 2015 and is based in Indianapolis, Indiana.

Dreamdata develops an analytics and revenue attribution platform. It offers algorithmic decision-making in marketing and sales. The platform integrates with tracking providers and connects to customer relationship management and marketing systems to pull out data. The company was founded in 2018 and is based in Copenhagen, Denmark.

Factors.AI provides a marketing analytics platform that integrates across data silos to deliver actionable insights. It helps business-to-business (B2B) companies accelerate revenue, generate leads from anonymous website traffic and get a suite of analytics. It was founded in 2020 and is based in Wilmington, Delaware.

Funnel develops a marketing data software to assist in gathering and mapping advertising performance data. It downloads customer data from advertising network and structures this information to reflect the data model of e-commerce. It was founded in 2014 and is based in Stockholm, Sweden.

Improvado is an API integration platform used by ad agencies and marketers for their business intelligence needs. Improvado's platform can aggregate advertising data into any visualization tool in minutes. The company was founded in 2015 and is based in San Diego, California.

Rockerbox simplifies product discovery for consumers with a mobile-first experience and machine learning technology that adapts to each buyer's tastes. Rockerbox transforms mobile product browsing into a simple, fun and social experience.

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. It provides a solution that combines mobile attribution with cost aggregation, flexible return on investment (ROI) analytics, and automatic loading directly into business intelligence (BI) tools. The company was founded in 2014 and is based in Palo Alto, California.

VisionR developed a plug-in solution called The Scout that uses AI to transform real-world shoppers into reliable online data for brick-and-mortar retailers. The company is based in Dublin, Ireland, and was founded in 2018.

Wizaly offers a data-driven attribution marketing platform. The platform applies algorithmic attribution technology to provide advertisers with insights into their marketing mix. It helps advertisers understand the impact of their marketing channels across all conversions. It serves industries such as healthcare, retail, media, and more. The company was founded in 2015 and is based in Chicago, Illinois.