Consumer & Retail / Marketing

Targeted Media Buying Platforms

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Targeted Media Buying Platforms?

Companies in this market are building platforms that enable brands to deliver targeted ads across channels, formats, and devices. This includes demand-side platforms that carry out targeted media buys across channels and AI-based tools that help brands refine audience targeting to improve campaign performance.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile

Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Targeted Media Buying Platforms. These companies include OpenX Software and Hivestack.

OpenX Software logo
OpenX Software

United States / Founded Year: 2007

OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.

Known Partners

Anzu, Sigmoid Analytics, LiveRamp, and 1 more

Known Customers

Kiplinger, Meredith, Intermarkets, and 2 more

Key People

Jason Fairchild, Scott Switzer, Amit Shah, and 2 more

Hivestack logo
Hivestack

Canada / Founded Year: 2017

Hivestack is a global, full-stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy-side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real-time based on consumer behavior and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Key People

Andreas Soupliotis, Sacha Elsamra CPA CA, Bruno Guerrero, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Targeted Media Buying Platforms. These companies include MediaMath.

MediaMath logo
MediaMath

United States / Founded Year: 2007

MediaMath helps marketers in different countries deliver relevant and meaningful ads across channels, formats and devices. Its technology determines in real-time how to support marketers' goals so they deliver better outcomes for their businesses and personalized experiences for their customers. MediaMath was founded in 2007 and is based in New York, New York.

Known Partners

Azerion, IBM, Bharti Airtel

Key People

Michael Davids, Neil Nguyen, Sapna K., and 1 more

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Targeted Media Buying Platforms. These companies include Adform.

Adform logo
Adform

Denmark / Founded Year: 2002

Adform provides an integrated Software as a Service platform for the buying, managing, and serving of digital advertising. The company's software consists of a Data Management Platform, a Demand Side Platform, and an Ad Serving Platform with advanced analytics, reporting, and creative tools that drive high impact digital advertising campaigns globally.

Known Partners

SmartyAds, Nagarro, Anzu, and 2 more

Key People

Jakob Bak, Stefan Juricic, Troels Jensen, and 2 more

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Targeted Media Buying Platforms. These companies include NextRoll and Basis Technologies.

NextRoll logo
NextRoll

United States / Founded Year: 2006

NextRoll, formerly AdRoll, provides digital marketing services. The company offers marketing platforms to create personalized, digital campaigns, and APIs for businesses to build their own marketing products.

Known Partners

Drift, HubSpot, Shopify, and 2 more

Known Customers

Limestone Networks

Key People

Peter Krivkovich, Robin Bordoli, Roli Saxena, and 2 more

Basis Technologies logo
Basis Technologies

United States / Founded Year: 2001

Basis Technologies is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes, and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. The company's holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting, and reconciliation needs. Since 2001, Centro has successfully planned and executed nearly 200,000 campaigns across all digital display platforms and ad format types.

Known Partners

CannaVu, Freewheel, Tapad, and 1 more

Key People

Geoff Inskip, Colleen Healy, April Weeks, and 2 more

LoopMe logo
LoopMe

United Kingdom / Founded Year: 2012

LoopMe is a provider of mobile advertising inbox technology that uses social preferences targeting to improve the customer experience and results for advertisers and publishers. LoopMe's mobile ad inbox SDK is integrated into apps in smartphones and tablets. Advertisers can use existing mobile ad units and formats to promote offers, branded experiences and apps to consumers.

Known Customers

ITN Networks

Key People

Stephen Upstone, Marco Bergh

StackAdapt logo
StackAdapt

Canada / Founded Year: 2013

StackAdapt is a self-serve programmatic advertising platform. The company's solution for in-stream responsive ads is built to address the realities of a modern web that banner ads have never solved.

Known Partners

Bombora, TapClicks

Key People

Yang Han, Vitaly Pecherskiy, Richard A Jones

What is Targeted Media Buying Platforms?

Companies in this market are building platforms that enable brands to deliver targeted ads across channels, formats, and devices. This includes demand-side platforms that carry out targeted media buys across channels and AI-based tools that help brands refine audience targeting to improve campaign performance.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile