Consumer & Retail / Marketing
Marketing Attribution
What is Marketing Attribution?
Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions.
Selling a product or service?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.
Claim your CB Insights ProfileLeaders
Leaders are the most established service providers in the market and possess the breadth to address various customer needs.
See why these companies made it as leaders for Marketing Attribution. These companies include Branch and Funnel.
United States / Founded Year: 2014
Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.
Sweden / Founded Year: 2014
Funnel gives marketers automated access to their data. Customers include e-commerce companies, media agencies and brands.
Key People
Per Made, Fredrik Skantze, Per Mellqvist, and 1 more
United States / Founded Year: 2011
Highfliers
Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.
See why these companies made it as highfliers for Marketing Attribution. These companies include Singular and Measured.
United States / Founded Year: 2014
Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. The unified analytics platform tracks digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services.
Known Partners
Meta, Digital Turbine, Gamesight, and 1 more
Key People
Susan Kuo, Gadi Eliashiv, Sam Wolff, and 2 more
United States / Founded Year: 2017
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Measured was founded in 2017 and is based in Santa Monica, California.
Key People
Trevor Testwuide, Nick Stoltz, Madan Bharadwaj, and 1 more
Outperformers
Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.
See why these companies made it as outperformers for Marketing Attribution. These companies include .
Challengers
Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.
See why these companies made it as challengers for Marketing Attribution. These companies include .
What is Marketing Attribution?
Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions.
Selling a product or service?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.
Claim your CB Insights Profile