Consumer & Retail / Marketing

Marketing Attribution

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Marketing Attribution?

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Marketing Attribution. These companies include Branch and Funnel.

Branch logo
Branch

United States / Founded Year: 2014

Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.

Known Partners

Nextbase, SimpliSafe, Awin, and 2 more

Known Customers

Wowcher

Key People

Dmitri Gaskin, Alex Austin, Rahul Shah, and 2 more

Funnel logo
Funnel

Sweden / Founded Year: 2014

Funnel gives marketers automated access to their data. Customers include e-commerce companies, media agencies and brands.

Key People

Per Made, Fredrik Skantze, Per Mellqvist, and 1 more

AppsFlyer logo
AppsFlyer

United States / Founded Year: 2011

AppsFlyer provides a mobile attribution and marketing data analytics platform for marketers and developers to grow their business.

Known Partners

ByteDance, Intel, TapCart, and 1 more

Known Customers

Meta, Tencent Holdings

Key People

Oren Kaniel, Reshef Mann, Nachum Falek, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Marketing Attribution. These companies include Singular and Measured.

Singular logo
Singular

United States / Founded Year: 2014

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. The unified analytics platform tracks digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services.

Known Partners

Meta, Digital Turbine, Gamesight, and 1 more

Key People

Susan Kuo, Gadi Eliashiv, Sam Wolff, and 2 more

Measured logo
Measured

United States / Founded Year: 2017

Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Measured was founded in 2017 and is based in Santa Monica, California.

Key People

Trevor Testwuide, Nick Stoltz, Madan Bharadwaj, and 1 more

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Marketing Attribution. These companies include .

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Marketing Attribution. These companies include .

What is Marketing Attribution?

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile