Consumer & Retail / Marketing

Location Intelligence

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Location Intelligence?

These companies aim to provide brick-and-mortar retailers with data and insights on foot traffic movement patterns to help them better understand how marketing efforts influence store traffic. These insights are derived from data sources like privacy-compliant location data from mobile devices and in-store sensor networks.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Location Intelligence. These companies include Firefly and Unacast.

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Firefly

United States / Founded Year: 2017

Firefly provides advertisements on digital screens on top of rideshare vehicles and taxis. The company uses first-party data for granular audience-based targeting.

Known Partners

Touch'n'Glo

Key People

Nick Grouf, Kaan Gunay, Anil Suren, and 2 more

Unacast logo
Unacast

United States / Founded Year: 2015

Unacast powers a network of proximity data, enabling brands and retailers to retarget customers online based on offline behavior. This gives brands and retailers the possibility to retarget their offline visitors online. In addition to giving proximity solution providers incremental revenue and new product features, ad platforms incremental revenue and new campaign possibilities, and online users more relevant communication and ads.

Known Customers

Sensormatic, Telia, Verto Analytics, and 1 more

Key People

Thomas Walle, Kjartan Slette, Arve Habjorg, and 2 more

PlaceIQ logo
PlaceIQ

United States / Founded Year: 2010

PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey.On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.

Key People

Duncan McCall, Eddie Smith, Matthew Novick, and 2 more

Foursquare logo
Foursquare

United States / Founded Year: 2009

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

Key People

Dennis Crowley, Rob Jonas, Jim Watson, and 1 more

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Placer.ai

United States / Founded Year: 2016

Placer.ai provides retailers with location-based insights into their audience and competition. Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.

Known Partners

M Science

Known Customers

Cushman & Wakefield

Key People

Noam Ben-Zvi, Ofir Lemel, Koby Ben-Zvi, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Location Intelligence. These companies include Gravy Analytics.

Gravy Analytics logo
Gravy Analytics

United States / Founded Year: 2011

Gravy Analytics delivers real-world location intelligence to advertisers and brands. Gravy's patented technology, AdmitOne, verifies consumer attendances at millions of places and events, providing insight into consumer activities and interests.

Known Customers

The Trade Desk

Key People

Carolyn Parent, Guy DeCorte, Barry White, and 2 more

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Location Intelligence. These companies include Cuebiq.

Cuebiq logo
Cuebiq

United States

Cuebiq is a location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis.

Known Partners

Innovid, Ad Council, Astraea, and 2 more

Known Customers

Replica

Key People

Antonio Tomarchio, Walter Ferrara, Mark Ambrose, and 2 more

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Location Intelligence. These companies include Butlr..

Butlr. logo
Butlr.

United States / Founded Year: 2018

Butlr. enables the optimization of a retail space layout by translating location and duration data into shopping preference and consumer behavior through analysis.

Known Partners

Infogrid, Georgia-Pacific Consumer Products LP, Envoy, and 2 more

Key People

Jiani Zeng, Honghao Deng, Raghav(Rags) Gupta, and 2 more

What is Location Intelligence?

These companies aim to provide brick-and-mortar retailers with data and insights on foot traffic movement patterns to help them better understand how marketing efforts influence store traffic. These insights are derived from data sources like privacy-compliant location data from mobile devices and in-store sensor networks.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile