Location Intelligence

Firefly provides advertisements on digital screens on top of rideshare vehicles and taxis. The company uses first-party data for granular audience-based targeting.

Unacast powers a network of proximity data, enabling brands and retailers to retarget customers online based on offline behavior. This gives brands and retailers the possibility to retarget their offline visitors online. In addition to giving proximity solution providers incremental revenue and new product features, ad platforms incremental revenue and new campaign possibilities, and online users more relevant communication and ads.

PlaceIQ provides brands seeking to understand consumer behavior with technology that connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and tie with audiences. The company's location-based audience platform currently provides consumer analytics and media targeting for large brands in retail, CPG, automotive, entertainment, travel and more. The company also provides Place Visit Rate (PVR), foot traffic measurement technology that gives access to granular data on consumer visitation across the entire purchase journey.On January 19th, 2022, PlaceIQ was acquired by Precisely. Terms of the transaction were not disclosed.

Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user's current location based on users' "previous browsing history, purchases, or check-in history".

Placer.ai provides retailers with location-based insights into their audience and competition. Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior.

Gravy Analytics delivers real-world location intelligence to advertisers and brands. Gravy's patented technology, AdmitOne, verifies consumer attendances at millions of places and events, providing insight into consumer activities and interests.

Cuebiq is a location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis.

Butlr. enables the optimization of a retail space layout by translating location and duration data into shopping preference and consumer behavior through analysis.