Consumer & Retail / Marketing

Content & Campaign Management

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Content & Campaign Management?

Content & campaign management providers offer tools to help marketing teams plan, execute, and manage marketing content across channels.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Content & Campaign Management. These companies include Hootsuite.

Hootsuite logo
Hootsuite

Canada / Founded Year: 2008

HootSuite provides a social media management system equipped to serve Enterprise business and individual power users. The company offers users the ability to monitor social media interaction across various networks such as Facebook, Twitter, and LinkedIn. It also provides custom analytics and allows clients of its dashboard to do things like give multiple users the ability to collaborate on updating a company's social profile or schedule campaigns around messages. The company was founded in 2008 and is based in Vancouver, British Columbia.

Key People

Ryan Holmes, Ryån Hølmes, Dario Meli, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Content & Campaign Management. These companies include Skyword and NewsCred.

Skyword logo
Skyword

United States

Skyword's platform allow brands to produce marketing content at scale. Skyword providrd access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients' content marketing programs to new levels of creative excellence.

Known Partners

Seismic, Adobe Systems, Domo, and 2 more

Key People

Thomas Gerace, Andrew Wheeler, Conor Laphen, and 2 more

NewsCred logo
NewsCred

United States

NewsCred is a content marketing platform. NewsCred's Content Marketing Cloud provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain access to a content marketplace, including licensed content from over 4,000 publishers and original content from NewsCred's journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Key People

Shafqat Islam, Asif Rahman, Iraj Islam

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Content & Campaign Management. These companies include Contently.

Contently logo
Contently

United States / Founded Year: 2010

Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven methodology.

Key People

David Goldberg, Shane Snow, Pearl Collings, and 1 more

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Content & Campaign Management. These companies include AgoraPulse.

AgoraPulse logo
AgoraPulse

France / Founded Year: 2011

Agorapulse is an easy to use social media management software that allows users to drive engagement and build authentic relationships with their audience is one platform.

Known Partners

Canva

Key People

Emeric Ernoult, Benoit Hediard, Michael Angiletta

What is Content & Campaign Management?

Content & campaign management providers offer tools to help marketing teams plan, execute, and manage marketing content across channels.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile