Consumer & Retail / Marketing

Connected & Broadcast TV Targeting

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Connected & Broadcast TV Targeting?

These companies build tools to help marketers target and reach customers across connected and traditional broadcast television. Additionally, companies in this market provide measurement tools to help teams optimize audience segmentation to improve campaign performance.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Connected & Broadcast TV Targeting. These companies include TruOptik.

TruOptik logo
TruOptik

United States / Founded Year: 2013

Tru Optik leverages a large census-level proprietary dataset of cookie-less digital media consumption to provide digital audience measurement and end-to-end ad targeting solutions to entertainment and media companies, as well as millennial and multicultural brands.On October 1, 2020 Tru Optik was acquired by TransUnion. The terms of the transaction were not disclosed.

Known Partners

comScore, SpotX, Havas Media Group, and 2 more

Known Customers

WideOrbit, Pluto TV, Videology, and 1 more

Key People

Andre Swanston, Richard Kosinski, Frans Vermeulen

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Connected & Broadcast TV Targeting. These companies include SimulMedia.

SimulMedia logo
SimulMedia

United States

Simulmedia is a television ad targeting company that operates the Simulmedia Audience Network, a data-driven audience network for television. The company's targeting platform leverages predictive technologies and anonymous viewing data from US TV viewers to help national advertisers and agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks.

Known Partners

iSpot.tv, TVSquared, Kochava, and 2 more

Key People

Avi Shafar, Lauren Fry, Dave Madden, and 1 more

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Connected & Broadcast TV Targeting. These companies include DataXu and TVSquared.

DataXu logo
DataXu

United States / Founded Year: 2007

dataxu provides marketers with an automated bidding and self-serve software solution to manage their ad campaigns programmatically across various digital platforms. On October 22, 2019, dataxu was acquired by Roku at a valuation of $150M.

Known Partners

Teads, Placed, Acxiom, and 2 more

Known Customers

OpenAP, DWA, Universal Studios, and 1 more

Key People

Michael Baker, Aaron Kechley, Ed Montes, and 2 more

TVSquared logo
TVSquared

United Kingdom / Founded Year: 2012

TVSquared provides same-day measurement and optimization platform with insights into the "who, what, when and where" of TV, brands, agencies and networks to proactively improve campaign performance. The technology is deployed at 350 brands in 46 countries.On February 7th, 2022, TVSquared was acquired by Innovid at a valuation of $160M.

Known Partners

SimulMedia, iSpot.tv, Upwave, and 2 more

Known Customers

spectrum reach, TEGNA, Ampersand

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Connected & Broadcast TV Targeting. These companies include .

What is Connected & Broadcast TV Targeting?

These companies build tools to help marketers target and reach customers across connected and traditional broadcast television. Additionally, companies in this market provide measurement tools to help teams optimize audience segmentation to improve campaign performance.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile