Consumer & Retail / In-Store Tech
Best Retail Indoor Mapping Companies
What is Retail Indoor Mapping?
The retail indoor mapping market provides solutions for retailers to gather and analyze customer traffic data. These solutions can create value in terms of revenue and business efficiency, generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions. The market offers various technologies such as indoor location services, people counting sensors, and AI-powered spatial intelligence that leverage existing camera infrastructure to understand shopper and staff movement. The goal is to provide retailers with accurate information on human behavior and movement in real-time to optimize operations, deliver unified marketing programs, and understand where they are meeting or missing the mark with their customers. Legacy indoor location-based solutions are inaccurate, cost-prohibitive or unscalable; therefore, the retail indoor mapping market provides a more efficient solution for retailers to enhance the customer experience inside their physical spaces.
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