Consumer & Retail / In-Store Tech
Best Retail Indoor Mapping Companies
What is Retail Indoor Mapping?
The retail indoor mapping market provides solutions for retailers to gather and analyze customer traffic data. These solutions can create value in terms of revenue and business efficiency, generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions. The market offers various technologies such as indoor location services, people counting sensors, and AI-powered spatial intelligence that leverage existing camera infrastructure to understand shopper and staff movement. The goal is to provide retailers with accurate information on human behavior and movement in real-time to optimize operations, deliver unified marketing programs, and understand where they are meeting or missing the mark with their customers. Legacy indoor location-based solutions are inaccurate, cost-prohibitive or unscalable; therefore, the retail indoor mapping market provides a more efficient solution for retailers to enhance the customer experience inside their physical spaces.
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Top Retail Indoor Mapping Companies

CARTO offers a cloud-native location intelligence platform. The company enables organizations to use spatial data and analysis for delivery routes, behavioral marketing, strategic store placements, and much more. The company was formerly known as CartoDB. It was founded in 2012 and is based in New York, New York.
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Foursquare, SafeGraph, Mastercard, and 2 more
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Javier Torre, Luis Sanza, Alberto Asuero, and 2 more

RetailNext develops a store retail analytics system to provide shopping experiences. The system focuses on retail analytics for brick-and-mortar businesses, delivering analytics on customer shopping behavior. It was formerly known as BVI Networks. The company was founded in 2007 and is based in San Jose, California.
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Deep North is a company that focuses on analytics and artificial intelligence in the retail and commercial real estate sectors. The company offers an end-to-end software solution that uses artificial intelligence and computer vision to digitize and analyze behavioral metrics in physical spaces such as shopping malls, retail stores, and transportation hubs. This technology primarily serves the retail and commercial real estate industries. It was founded in 2016 and is based in Foster City, California.
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MappedIn develops an interactive indoor navigation system. It offers a mobile application or touchscreen kiosk for shoppers. It also provides a software platform for retailers to manage indoor information and build digital wayfinding experiences into customer-facing applications. It was founded in 2012 and is based in Waterloo, Canada.
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Oriient operates as a technology company specializing in indoor location services. The company offers a software-based solution that provides accurate indoor navigation using Earth's magnetic field and proprietary deep learning technology, eliminating the need for additional hardware. It primarily serves the retail and smart building sectors, providing them with tools to improve service, space utilization, and operations. It was founded in 2017 and is based in Tel Aviv, Israel.
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Palexy is a company that focuses on customer experience management and retail analytics. The company offers a range of solutions including marketing, operations, merchandising, loss prevention, and retail management, primarily using artificial intelligence and computer vision technology to turn retail stores into data systems. These technologies capture and analyze customer behavior in-store, providing insights that can be used to optimize store layout and merchandising. The company primarily serves the retail industry. It is based in Singapore, Singapore.
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Pathr AI is a company focused on spatial intelligence analytics within various industries. The company offers a software platform that uses artificial intelligence to analyze people's movements and interactions within physical spaces, turning this data into actionable business insights. Pathr AI primarily serves sectors such as retail, grocery, shopping centers, commercial real estate, and quick service restaurants. It was founded in 2019 and is based in Mountain View, California.
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Pointr Labs is a technology company that operates in the indoor location intelligence and machine learning sector. The company offers services such as indoor mapping, navigation, and geofencing, as well as advanced analytics for occupancy and visitor journeys. Pointr Labs primarily serves sectors such as the workplace, healthcare, retail, aviation, and hospitality. It was founded in 2013 and is based in London, England.

Retail Aware is a data analytics company operating in the retail industry. The company provides services that track and measure in-store shopper behavior and product display performance, offering insights to help brands and retailers optimize their return on investment. Retail Aware primarily serves brands, retailers, and their partners in the retail sector. It was founded in 2016 and is based in Nebraska. Omaha.
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Our Methodology
The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.
What is Retail Indoor Mapping?
The retail indoor mapping market provides solutions for retailers to gather and analyze customer traffic data. These solutions can create value in terms of revenue and business efficiency, generate crucial insights that drive sales, improve conversion rates, and make informed marketing and spending decisions. The market offers various technologies such as indoor location services, people counting sensors, and AI-powered spatial intelligence that leverage existing camera infrastructure to understand shopper and staff movement. The goal is to provide retailers with accurate information on human behavior and movement in real-time to optimize operations, deliver unified marketing programs, and understand where they are meeting or missing the mark with their customers. Legacy indoor location-based solutions are inaccurate, cost-prohibitive or unscalable; therefore, the retail indoor mapping market provides a more efficient solution for retailers to enhance the customer experience inside their physical spaces.
Expert Collections
Market Map
Similar Markets
Do you compete within Retail Indoor Mapping?
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Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.