Consumer & Retail / Grocery Retail

Personalized Nutrition Advisors

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Personalized Nutrition Advisors?

Companies in this market are building technologies to provide personalized diet and nutrition advice. Products offered by these companies include at-home blood tests and microbiome sequencing kits with mobile apps that recommend dietary supplements and digital coaches that guide users through nutritional plans.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Personalized Nutrition Advisors. These companies include Noom and Foodsmart.

Noom logo
Noom

United States / Founded Year: 2006

Noom is a mobile health company that develops behavioral change programs that combine human coaches with personalized content to help people achieve their wellness goals. Users complete a questionnaire, download the Noom app and are paired with a dedicated health coach and customized content that evolves based on their needs.

Known Partners

LifeScan, EVERSANA, Novo Nordisk, and 2 more

Key People

John Huang, Saeju Jeong, Artem Petakov, and 1 more

Foodsmart logo
Foodsmart

United States / Founded Year: 2012

Foodsmart provides an online nutrition platform to improve health outcomes through personalized dietary recommendations. The company's platform delivers real-time support for all the places a person makes food decisions.

Known Partners

Edamam, Virgin Pulse, meQuilibrium, and 3 more

Key People

Jason Langheier, Scott Matthews, Milo Krastev, and 2 more

Vivante Health logo
Vivante Health

United States / Founded Year: 2016

Vivante Health offers an all-in-one digital program for digestive health and disease. GIThrive is its multidisciplinary program that brings together, in one place, everything necessary to manage gut trouble. GIThrive is an employer- and health plan-sponsored digestive health program featuring personalized nutrition plans, daily health challenges, "Med-ucation" to encourage prescription adherence, and on-demand care to address symptom flares and pain with 24/7 Gut-Side Assistance.

Known Partners

Solera, Virgin Pulse, Accolade, and 2 more

Key People

William Snyder, Karl Greiter, Jane Corbett

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Personalized Nutrition Advisors. These companies include .

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Personalized Nutrition Advisors. These companies include .

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Personalized Nutrition Advisors. These companies include Baze and FoodMarble.

B
Baze

Germany / Founded Year: 2018

Baze markets personalized nutritional supplements based on recurring, pain-free blood sampling.On February 2nd, 2021, Baze was acquired by Nature's Way. The terms of the transaction were not disclosed.

Key People

Philipp Schulte, Alex Boches, Isam Haddad, and 1 more

FoodMarble logo
FoodMarble

Ireland / Founded Year: 2016

FoodMarble has developed a personal digestive tracker. Based on validated clinical technology, this tiny breath test device and app can be used with the help of AI to help people work out what foods are most compatible with their unique digestive system.

Known Partners

Carbiotix

Key People

Aonghus Shortt, Lisa Ruttledge, Peter Harte, and 1 more

Cara Care logo
Cara Care

Germany / Founded Year: 2016

Cara Care is a digital health company that offers a personal therapeutic app for digestive diseases, which spans medication management as well as dietary and mental health interventions to improve gastrointestinal health.

Known Partners

Sanofi, DocMorris

Key People

Orest Tarasiuk, Andre Sommer, Dankrad Feist, and 2 more

What is Personalized Nutrition Advisors?

Companies in this market are building technologies to provide personalized diet and nutrition advice. Products offered by these companies include at-home blood tests and microbiome sequencing kits with mobile apps that recommend dietary supplements and digital coaches that guide users through nutritional plans.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile