Consumer & Retail / E-Commerce

Headless Commerce

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Headless Commerce?

Companies in this market offer web architecture that separates the customer interface (the front-end) from a platform’s core commerce functions (the back-end), like processing payments and keeping track of inventory.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Headless Commerce. These companies include Spryker and Shogun Labs.

Spryker logo
Spryker

Germany / Founded Year: 2014

Spryker was developed to put maximum productivity at the reach of companies and enable them to adapt, scale and innovate their digital business rapidly, whatever the individual requirements might be. Spryker provides companies with an operating system for e-commerce.

Known Partners

minubo, Bounteous, Agillic, and 2 more

Known Customers

Makro Shop

Key People

Alexander Graf, Nils Seebach, Boris Lokschin, and 2 more

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Shogun Labs

United States / Founded Year: 2018

Shogun has developed a drag-and-drop front-end builder enables clients to easily build landing pages for their Shopify and BigCommerce stores, so they can sell more. Shogun's technology integrates directly with Shopify and BigCommerce, so e-commerce sellers don't have to set up sub-domains that adversely affect search engine optimization.

Key People

Nick Raushenbush, Finbarr Taylor, Kristen Habacht, and 1 more

Commercetools logo
Commercetools

Germany / Founded Year: 2006

Commercetools is a software technology company that offers a cloud commerce platform. The company aims to help commerce teams design digital commerce experiences.

Known Customers

John Lewis, TA Digital

Key People

Dirk Hoerig, Arthur Lawida, Hajo Eichler, and 2 more

Elastic Path Software logo
Elastic Path Software

Canada / Founded Year: 2000

Elastic Path provides a headless eCommerce system, allowing template-less eCommerce to be integrated as middleware into enterprise ERP systems. The system is API based and is specifically targeted towards enterprise-level organizations.

Key People

Ryan Orr, Brenton Brown, Bryan House, and 2 more

Fabric logo
Fabric

United States / Founded Year: 2017

Fabric offers an online platform providing digital services and solutions for e-commerce websites. The company offers digital consultations, product management services, and performance marketing services for e-commerce companies.

Key People

Ryan Bartley, Faisal Masud, Nevin Shetty, and 2 more

Shopware logo
Shopware

Germany / Founded Year: 2000

Shopware offers a set of open source tools to power online shopping experiences for mid-sized and larger brands

Known Partners

Divante, MailChimp, Mollie, and 2 more

Known Customers

Webscale, Fatchip

Key People

Sebastian Hamann, Stefan Hamann, Ralf Marpert, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Headless Commerce. These companies include Builder.

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Builder

United States / Founded Year: 2018

Builder allows users to create ecommerce sites using visual tools and no coding.

Key People

Steve Sewell, Brent Locks, Misko Hevery

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Headless Commerce. These companies include Violet.io and Storyblok.

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Violet.io

United States / Founded Year: 2017

Violet.io develops a Commerce Graph, a unified API for any product on the internet.

Key People

Brandon Schulz, Rhen Zabel

Storyblok logo
Storyblok

Austria / Founded Year: 2017

Storyblok develops an API-based and headless CMS. Users can access data, which is a nested JSON tree using the Content Delivery API, or simply opt-in on its Cloud Rendering Service combined with developer-friendly frontend editing capabilities to any template engine, framework or system of the user's choice. Storyblok was founded in 2017 and is based in Linz, Austria.

Key People

Dominik Angerer, Alexander F.

Swell logo
Swell

United States / Founded Year: 2016

Swell helps online brands deliver creative and customized experiences to their buyers with API and headless storefront themes.

Key People

Joshua Voydik, Mark R.

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Headless Commerce. These companies include Nacelle and Chord.

Nacelle logo
Nacelle

United States / Founded Year: 2019

Nacelle is an ecommerce infrastructure company that is building a headless commerce solution to help companies develop eCommerce sites.

Key People

Brian Anderson

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Chord

United States

Chord, fka Arfa, provides a commerce-as-a-service software that offers commerce businesses technology and data products that help enhance their businesses by giving them headless commerce technology and access to meaningful first-party data. Chord’s unique offering of scalable headless tech software, paired with its sophisticated data management, insights, and governance tools, is made for commerce entrepreneurs by commerce entrepreneurs.

Key People

Ariel Wengroff, Bryan Mahoney, Henry Davis, and 1 more

The.com logo
The.com

United States / Founded Year: 2016

The.com is a website design and development platform designed to help businesses create a creative digital and online presence. The company's platform offers an integrated ecosystem through a digital framework and pairs it with a low code editor, thereby enabling businesses to build, create and maintain their websites with ease.

Key People

Jeffrey McKinnon, Clarke McKinnon

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Uniform

United States / Founded Year: 2018

Uniform offers a headless composable digital experience platform for managing the digital delivery lifecycle. The vendor-agnostic, composable platform complements headless CMS and headless commerce technologies, adding orchestration, no-code tools to create digital experiences and built-in personalization that allow marketers and merchandisers to build omnichannel digital experiences that build content from multiple legacy and headless sources.

Known Partners

BigCommerce, Contentstack

Key People

Adam Conn, Lars Petersen, Bradley Kissler

What is Headless Commerce?

Companies in this market offer web architecture that separates the customer interface (the front-end) from a platform’s core commerce functions (the back-end), like processing payments and keeping track of inventory.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile