Consumer & Retail / E-Commerce • Marketing
Customer Journey Analytics & Optimization
What is Customer Journey Analytics & Optimization?
Companies in this space monitor and offer analytics on online user behavior, including which products and features engage customers the most, and then provide optimization services and recommendations. Companies use a variety of approaches, including ones that focus on mobile, websites, or reach across both.
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Leaders are the most established service providers in the market and possess the breadth to address various customer needs.
See why these companies made it as leaders for Customer Journey Analytics & Optimization. These companies include Branch and Namogoo.
United States / Founded Year: 2014
Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.
United States / Founded Year: 2014
Namogoo is a Digital Journey Continuity platform that enables online businesses to deliver a distraction-free customer journey by identifying and removing unauthorized product ads injected into consumer web sessions that divert the customer journey and hurt conversion rates.
Known Partners
ContentSquare, Signifyd, Schuh, and 1 more
Known Customers
Marks & Spencer, Samsonite, Build.com, and 2 more
Key People
Chemi Katz, Ohad Greenshpan, Dror Raskin, and 2 more
United States / Founded Year: 2009
Optimizely is a web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation, Optimizely meets the diverse needs of any business looking to deliver web experiences to their visitors.On September 3rd, 2020, Optimizely was acquired by EPIserver, terms of the transaction were not disclosed.
Known Partners
Google Cloud Platform, Glassbox, Bridgeline Digital, and 2 more
Known Customers
Cuisinart, Go1, Blackmores, and 1 more
Key People
Peter Koomen, Jay Larson, Sean Deorsey, and 2 more
United States / Founded Year: 2015
Constructor is developing ecommerce personalization technology that includes search, autosuggest, browse, recommendations, and collections. Constructor's tools collect data, learns from queries and user behavior to optimize the ecommerce experience for customers.It began as a company that uses its software to bring advanced autocomplete functionality to any site with a search bar.
Known Partners
Contentstack, Commercetools, Curtsy, and 2 more
Key People
Dan McCormick, Eli Finkelshteyn
Highfliers
Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.
See why these companies made it as highfliers for Customer Journey Analytics & Optimization. These companies include .
Outperformers
Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.
See why these companies made it as outperformers for Customer Journey Analytics & Optimization. These companies include .
Challengers
Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.
See why these companies made it as challengers for Customer Journey Analytics & Optimization. These companies include aifora and Blyp.
Germany / Founded Year: 2018
aifora offers a data platform that helps merchants and brands to optimize their prices and inventories across channels and automate their processes.
Key People
Thomas Jesewski, David Krings, Dion Broeken, and 1 more
United States / Founded Year: 2021
Blyp is an AI-driven data analytics platform for e-commerce companies.
Known Partners
Key People
Matan Elmalam, Alon Bar, Jonathan Halbrecht
What is Customer Journey Analytics & Optimization?
Companies in this space monitor and offer analytics on online user behavior, including which products and features engage customers the most, and then provide optimization services and recommendations. Companies use a variety of approaches, including ones that focus on mobile, websites, or reach across both.
Selling a product or service?
Reach more buyers.
Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.
Claim your CB Insights Profile