Consumer & Retail / E-CommerceMarketing

Customer Journey Analytics & Optimization

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Customer Journey Analytics & Optimization?

Companies in this space monitor and offer analytics on online user behavior, including which products and features engage customers the most, and then provide optimization services and recommendations. Companies use a variety of approaches, including ones that focus on mobile, websites, or reach across both.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Customer Journey Analytics & Optimization. These companies include Branch and Namogoo.

Branch logo
Branch

United States / Founded Year: 2014

Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.

Known Partners

Nextbase, SimpliSafe, Awin, and 2 more

Known Customers

Wowcher

Key People

Dmitri Gaskin, Alex Austin, Rahul Shah, and 2 more

Namogoo logo
Namogoo

United States / Founded Year: 2014

Namogoo is a Digital Journey Continuity platform that enables online businesses to deliver a distraction-free customer journey by identifying and removing unauthorized product ads injected into consumer web sessions that divert the customer journey and hurt conversion rates.

Known Partners

ContentSquare, Signifyd, Schuh, and 1 more

Key People

Chemi Katz, Ohad Greenshpan, Dror Raskin, and 2 more

Optimizely logo
Optimizely

United States / Founded Year: 2009

Optimizely is a web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation, Optimizely meets the diverse needs of any business looking to deliver web experiences to their visitors.On September 3rd, 2020, Optimizely was acquired by EPIserver, terms of the transaction were not disclosed.

Known Customers

Cuisinart, Go1, Blackmores, and 1 more

Key People

Peter Koomen, Jay Larson, Sean Deorsey, and 2 more

Constructor.io logo
Constructor.io

United States / Founded Year: 2015

Constructor is developing ecommerce personalization technology that includes search, autosuggest, browse, recommendations, and collections. Constructor's tools collect data, learns from queries and user behavior to optimize the ecommerce experience for customers.It began as a company that uses its software to bring advanced autocomplete functionality to any site with a search bar.

Key People

Dan McCormick, Eli Finkelshteyn

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Customer Journey Analytics & Optimization. These companies include .

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Customer Journey Analytics & Optimization. These companies include .

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Customer Journey Analytics & Optimization. These companies include aifora and Blyp.

aifora logo
aifora

Germany / Founded Year: 2018

aifora offers a data platform that helps merchants and brands to optimize their prices and inventories across channels and automate their processes.

Key People

Thomas Jesewski, David Krings, Dion Broeken, and 1 more

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Blyp

United States / Founded Year: 2021

Blyp is an AI-driven data analytics platform for e-commerce companies.

Known Partners

Xena Workwear, soul insole

Key People

Matan Elmalam, Alon Bar, Jonathan Halbrecht

What is Customer Journey Analytics & Optimization?

Companies in this space monitor and offer analytics on online user behavior, including which products and features engage customers the most, and then provide optimization services and recommendations. Companies use a variety of approaches, including ones that focus on mobile, websites, or reach across both.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile