Consumer & Retail / E-CommerceMarketing

Customer Data Platforms

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER

What is Customer Data Platforms?

Customer data platforms help consumer enterprises unify customer data from disparate sources to optimize targeted marketing investments.

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Leaders

Leaders are the most established service providers in the market and possess the breadth to address various customer needs.

See why these companies made it as leaders for Customer Data Platforms. These companies include Tealium and Amperity.

Tealium logo
Tealium

United States / Founded Year: 2008

Tealium enables global businesses to unlock their customer data and create meaningful, relevant customer experiences. The company's customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Known Customers

Tokocrypto, TricorBraun, Slalom, and 1 more

Key People

Michael Anderson, Ali Behnam, Jeff Lunsford, and 2 more

Amperity logo
Amperity

United States / Founded Year: 2016

Amperity provides an Intelligent Customer Data Platform empowering global consumer brands to create personalized experiences by leveraging all their customer data.

Key People

Kabir Shahani, Amy Pelly, Barry Padgett, and 2 more

mParticle logo
mParticle

United States / Founded Year: 2012

mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through a unique approach to mobile data management, mParticle empowers clients to collect, organize and synchronize data, from mobile web and apps.

Known Customers

Jack in the Box, Max

Key People

David Myers, Michael Katz, Andrew Katz, and 2 more

Highfliers

Highfliers are the most innovative service providers in the market and possess the resources to address evolving customer needs.

See why these companies made it as highfliers for Customer Data Platforms. These companies include ActionIQ and Blueshift.

ActionIQ logo
ActionIQ

United States / Founded Year: 2014

ActionIQ is an enterprise customer data platform that aims to solve the problems marketers face including the flow and scale of data, analytics, and campaigns.

Known Partners

Data Axle, SparkPost

Key People

Tasso Argyros, Nitay Joffe, Chris Masino

Blueshift logo
Blueshift

United States / Founded Year: 2014

Blueshift helps consumer brands intelligently scale their customer engagement. It's Customer Data Activation Platform uses patented AI technology to unlock the value of customer data and enables marketers to orchestrate individualized customer journeys across every owned and paid channel.

Known Customers

Groupon, BBC, CarParts, and 2 more

Key People

Vijay Chittoor, Medz Kapunan, Travis Adlman, and 1 more

Outperformers

Outperformers are the most specialized service providers in the market and possess the expertise to address unique customer needs.

See why these companies made it as outperformers for Customer Data Platforms. These companies include BlueConic.

BlueConic logo
BlueConic

United States / Founded Year: 2010

BlueConic helps brands optimize cross-channel marketing opportunities through improved customer engagement. It offers a SaaS-based online customer engagement platform that leverages a Big Data profile interaction store and machine learning to help marketers synchronize relevant communications across web, mobile and social channels in real time.

Key People

Martijn Berkum, Bart Heilbron, Cory Munchbach, and 2 more

Challengers

Challengers are the most promising service providers in the market and possess the agility to address emerging customer needs.

See why these companies made it as challengers for Customer Data Platforms. These companies include Simon Data.

Simon Data logo
Simon Data

United States / Founded Year: 2014

Simon Data is a platform that uses data to improve a company's marketing strategy. Simon Data unifies disparate data sources, connects data to a company's marketing channels, and runs rigorous tests and tracks results to improve the user's marketing campaign.

Known Customers

Vivino, ASOS

Key People

Jason Davis, Joshua Neckes, Matt Walker, and 2 more

What is Customer Data Platforms?

Customer data platforms help consumer enterprises unify customer data from disparate sources to optimize targeted marketing investments.

Selling a product or service?
Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.

Claim your CB Insights Profile