Achieve offers digital financial solutions. Its services include home equity loans, personal loans and debt resolution, and financial education. It caters to individuals and families. Achieve was formerly known as Freedom Financial Network. It was founded in 2002 and is based in Scottsdale, Arizona.

Zirtue offers a relationship-based lending application that aims to drive financial inclusion. It provides funds through relationship-based loans. It offers peer lending and borrowing. The company was founded in 2018 and is based in Dallas, Texas.

Prosper operates as a financial technology company. The company offers a range of financial solutions including personal loans, credit cards, and home equity lines of credit, which are designed to support customers in consolidating debt, financing home improvements, covering healthcare costs, and enhancing their financial well-being. Prosper primarily serves individuals across the credit spectrum, providing them with affordable financial solutions. Prosper was formerly known as Auto Quick Invest. It was founded in 2005 and is based in San Francisco, California.

Avant provides a digital lending platform. It includes personal loans, credit cards, mobile banking, and auto refinance. The company was founded in 2012 and is based in Chicago, Illinois.

LendingPoint operates as a financial technology company in the lending industry. The company offers unsecured personal loans to consumers and provides financing solutions to e-commerce platforms, merchants, and other service providers. It primarily serves the e-commerce industry, lending institutions, and individual consumers. It was founded in 2014 and is based in Kennesaw, Georgia.

LendKey is a financial services company specializing in loan origination and refinancing within the education and home improvement sectors. The company offers a range of products including private student loans, student loan refinancing, and home improvement loans, all designed to provide consumers with lower interest rates and a simplified loan application process. LendKey primarily serves the financial sector by partnering with banks and credit unions to offer these loan services. It was founded in 2009 and is based in Cincinnati, Ohio.