Custom Content/Marketing Services
CUSTOM CONTENT WITH AUTHORITY

We create data-driven custom content for brands and marketers that:

  • Generates leads
  • Establishes thought leadership
  • Drives press coverage

  • “Their team's understanding of the industry, their perfectionism on the data and the level of trust and relationships they have with the media have been a value add in quickly making our joint report with them an industry standard.”

    MELANY ELI, Global Executive and Head of Marketing and Communications

    MELANY ELI
  • "CB Insights created great content and delivered 1000 leads to Act-On while making it all very easy for us from an execution perspective. Their content team integrated our thought leadership seamlessly, and was very valuable to attendees. We highly recommend CB Insights.”

    JANELLE JOHNSON, Senior Director of Demand Generation, Act-On Software

    JANELLE JOHNSON

CASE STUDIES

CLIENT PROGRAM RESULTS
Using CB Insights data, as well as insights from the KPMG management team, CB Insights data analysts created The Global Venture Capital Report - Q2 2015. 6,000+ emails collected, 288 press mentions, and over 650 shares across social media channels.
CLIENT PROGRAM RESULTS
The Accenture team used CB Insights data to create a one-of-a-kind piece of marketing collateral that highlighted London as an emerging fintech hub. 500+ shares on social media, as well as increased exposure for their London-based FinTech Innovation Lab.
CLIENT PROGRAM RESULTS
CB Insights created the go-to resource for businesses and individuals looking for detailed information on venture capital investors in Silicon Valley. 8,000+ emails collected, 563 shares on social media, over 200,000 estimated earned media impressions.

HOW WE WORK FOR YOU

TARGET AUDIENCE
TARGET AUDIENCE

CB Insights' content team works with brands and marketing teams to build a target audience profile and understand how you'd like to reach them.

CRAFT CUSTOM CONTENT
CRAFT CUSTOM CONTENT

Our data science and research team then crafts data-driven, original custom content that will resonate and build your authority among your target audience.

DISTRIBUTE CONTENT
DISTRIBUTE CONTENT

From there, our content distribution team identifies and uses multiple channels to ensure your target audience discovers your content.

TRACK PERFORMANCE
TRACK PERFORMANCE

Finally, our team tracks the success of the content against data driven metrics to ensure you reach your goals.

CUSTOM CONTENT SOLUTIONS WE OFFER

Reports and White Papers

Show your company’s expertise in any given topic with our widely-read reports.

Generate Leads

Send the report or white paper directly to potential customers’ inboxes easily with our custom automation.

Create Viral Content

Allow potential customers to share with their colleagues and post on social media.

Leverage Existing CB Insights Report and White Paper Consumers

Gain access to thousands of potential customers who have already shown an affinity for our reports and white papers.

Reports and White Papers
Webinars

Webinars

Drive engagement with interactive content and keep your brand top-of-mind.

Establish Thought Leadership

Become an expert in your selected field and build brand
loyalty.

Drive Deep Engagement

Reach potential customers before, during, and after the
webinar with slides of the presentation, recordings of the
webinar, and other custom content.

Reach Highly Motivated Leads

Gain access to a pipeline of leads that have shown dedication to your area of interest.

Blog Posts

Exponentially expand your reach and establish a brand voice.

Drive Press Attention

Create opportunities for syndication with major news sites, as well as television news.

Produce Evergreen Content

Extend your reach with our blogging platform, and see leads generated for months after the original post date.

Build Community

Establish your credibility as a brand that educates potential customers and audiences interested in your area of expertise.

Blog Posts
Infographics

Infographics

Create visual, viral content that reaches new audiences.

Gain Share Of Voice On Social Media Channels

Drown out the noise by creating impactful, entertaining, and informative content.

Strengthen Your Brand’s Visual Identity

Create easily-digestible, high-value research that reinforces your brand standards.

Turn Customers Into Advocates

Arm your loyal customers with this highly shareable content type.

Podcasts

Establish long-term engagement with compelling audio content.

Capture Tech Savvy Leads

Find leads you won’t reach with traditional media, and build a pipeline of smart, tech-driven leads.

Explore Niche Topics

Uncover topics that your potential customers care about, and become a subject matter expert.

Establish Long-Term Engagement

Build a loyal base of listeners who will stay connected for years to come.

Podcasts

Select Custom Content

KPMG: Venture Pulse

KPMG: Pulse of Fintech

Act-on Software: How to Sell to Startups

RECENT PRESS CITATIONS

The New York Times

“CB Insights, a research firm that tracks private companies, investments and acquisitions, said Asian corporations were trying to establish a presence in the United States.”

"According to research firm CB Insights, the Wall Street bank has participated in 132 fund-raising rounds in private technology companies."

Bloomberg
Financial Times

"More than $6.5bn was invested in on-demand start-ups last year, according to venture capital database CB Insights, which is 10 times the level of 2013."

"Venture capital is a highly risky asset class. It hasn't beaten the returns of the S&P 500 for at least the past decade,' said Anand Sanwal, chief executive of CB Insights."

Bloomberg