Compare LucidMedia vs Videology
Customers evaluate the quality of LucidMedia's products using the following success metrics.
LucidMedia is 25 yrs old and is based in United States.
LucidMedia is a transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia's platform employs an easy-to-use interface to deliver optimization, consolidated buying across the Internet's largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. In October 2012, LucidMedia was acquired by Videology. The valuation of LucidMedia was undisclosed. Other terms of the deal were not released.
Videology is 16 yrs old and is based in United States.
Videology, formerly TidalTV, is an online video platform for premium ad-supported content using the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic. The Videology Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. This is done through mathematically driven analyses and allocation of data that allows the company to target precise consumer segments at scale by demographics, psychographics and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, while simultaneously allowing content partners to monetize the audience base more effectively. By leveraging the power of consumer data with our ad decisioning capabilities, Videology increases accountability, optimizes performance and raises advertising ROI within video campaigns.
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