Compare Balto vs Cresta
Customers evaluate the quality of Balto's products using the following success metrics.
Overview

Balto is 7 yrs old and is based in United States.
Balto provides artificial intelligence-powered live call guidance for contact centers. It delivers critical information on call to help contact center agents overcome objections, answer questions, and reduce handling times. It serves the insurance, healthcare, financial services, and other sectors. It was founded in 2017 and is based in Saint Louis, Missouri.

Cresta is 7 yrs old and is based in United States.
Cresta operates a company focused on the application of generative artificial intelligence in the contact center industry. It offers products that provide real-time coaching to sales and service agents, visibility into team performance, customer insights from conversational data, and automation of common interactions. It primarily serves sectors such as automotive, retail, telecommunication, airlines, finance, insurance, and travel and hospitality. It was founded in 2017 and is based in Palo Alto, California.
Demo Video
Leadership
Marc Bernstein (Founder, Chief Executive Officer)
S. Zayd Enam (Founder, Chief Executive Officer)
Investors
OCA Ventures, SaaS Venture Capital
Andreessen Horowitz, Greylock Partners
Product
Why Balto beats Cresta
Why Cresta beats Balto
Benefits
- Improved customer experience (CSAT), drop in supervisor requests
- Increased close rates, lower average handling time (AHT), faster agent ramp time, increased compliance scores/fewer compliance violations
- Management time saved
- Increased Conversion Rate (Sales)
- Reduce Average Handle Time (Sales and Care)
- Decrease Agent Ramp Time (onboarding)
Products
Real-Time Guidance
Real-Time Guidance enables agents to stick to winning paths of conversation without having to memorize long, complicated scripts or vast libraries of information. Checklists remind agents of key points to touch on during calls, and dynamic prompts are activated as Balto listens to both sides of the conversation, providing agents objection handling lines or answers to customer questions. With the best responses offered up in real time, agents handle calls more confidently and quickly. Since Balto uses intent-based voice processing to power our AI, agents have the freedom to speak naturally on their calls — Balto will still understand them and provide relevant guidance in the moment. With gamification options and playbook updates made easy, Balto works to improve engagement and performance while enhancing managers effectiveness.
Cresta for Sales for Revenue Growth
Improve revenue performance by helping managers discover winning sales behaviors, determining whether those behaviors are being followed by their agents, and reinforcing behaviors in real-time with real-time agent guidance.
Customers
Balto works with 5 known companies.
Cresta works with 3 known companies.
Known Partners
Mylo, Expo Home Improvement
CarMax, Porsche
Why They Buy
Balto shows representatives the best things to say, automatically scores 100 percent of calls, and alerts managers to coaching moments in real time...Balto provides customer service representatives with vital information live on the call, so the customer service reps can analyze problems and quickly fix them.
News & Analysis
Balto has been mentioned in our research 4 times.
Cresta has been mentioned in our research 8 times.
Research Articles
Expert Collections
Artificial Intelligence
10,987 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Sales & Customer Service
1,015 items
Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.
Unicorns- Billion Dollar Startups
1,228 items
Artificial Intelligence
10,987 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Market
ESP Rankings position vendors based on their resources and execution.
Balto is a Leader in Agent support tools
The agent support tools market provides solutions to common challenges faced by contact centers, such as high employee attrition, low customer satisfaction, and poor agent engagement. These tools aim to improve the efficiency and effectiveness of customer interactions by leveraging AI and automation to capture, analyze, and optimize customer conversations. The market includes a variety of vendors offering solutions for real-time guidance, coaching, and monitoring of agents, as well as automated workflows and data-driven insights. Companies in industries such as healthcare insurance, financial services, travel and hospitality, telecom, and retail can benefit from these tools to improve their customer experience and drive revenue growth.
Cresta is a Leader in Agent support tools
The agent support tools market provides solutions to common challenges faced by contact centers, such as high employee attrition, low customer satisfaction, and poor agent engagement. These tools aim to improve the efficiency and effectiveness of customer interactions by leveraging AI and automation to capture, analyze, and optimize customer conversations. The market includes a variety of vendors offering solutions for real-time guidance, coaching, and monitoring of agents, as well as automated workflows and data-driven insights. Companies in industries such as healthcare insurance, financial services, travel and hospitality, telecom, and retail can benefit from these tools to improve their customer experience and drive revenue growth.