The employee rewards & recognition tools market is a space that offers solutions to businesses looking to improve their workplace culture, boost employee engagement, reduce turnover, and drive productivity and performance. These tools use unique methodologies to deliver essential people analytics on culture, performance, equity, and inclusion, providing organizations with deep insights and a clear understanding of their workforce. The market is focused on meeting the changing employee expectations of their workplace by offering meaningful recognition beyond just rewards. Additionally, loyalty programs and marketing are becoming increasingly important for brands in the D2C and E-commerce space, leading to enterprise-level gamification and engagement solutions.