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Corporation
INTERNET | Internet Software & Services / Accounting & Finance
zuora.com

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Founded Year

2008

Stage

IPO | IPO

Total Raised

$242.5M

Date of IPO

4/12/2018

Market Cap

2.55B

Stock Price

21.70

Revenue

$0000 

About Zuora

Zuora offers a subscription relationship management platform to help enable businesses in any industry to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain new insights into subscriber behavior, open new revenue streams, and disrupt market segments to gain competitive advantage.

Zuora Headquarter Location

3050 South Delaware Street Suite 301

San Mateo, California, 94403,

United States

650-779-4993

Latest Zuora News

Startup Marketing from $0 to $100M in ARR with Jeff Yoshimura, CMO & Chief Experience Officer at…

Oct 21, 2021

This month, we were excited to host Jeff Yoshimura for a keynote at our NY Enterprise Tech Meetup . Jeff is a long-time Work-Bench friend and the current Chief Marketing and Customer Experience Officer at Synk , giving him incredible insight on this month’s topic: marketing tactics for scaling startups (from $0 to $100M in ARR). Prior to Snyk, Jeff was at Elastic where he built and led global marketing from the company’s early open source roots through its IPO. Jeff also was a founding team member at Zuora, where he helped create the Subscription Economy category. Prior to Zuora, Jeff was one an early employee at Salesforce, leading some of the first large scale SaaS implementations of CRM and working on the team that conceived the AppExchange. “Not all of the startups I’ve worked at have been successful. Take these kinds of failures into your next venture and you’ll be much much stronger.” In this keynote, Jeff breaks down his top marketing tactics according to ARR and includes multiple case studies from his time at Snyk, Elastic, and Zuora as they scaled over the years. Check out our recap, the full recording and keynote slides below: $0 to $10M: The Steepest Hill to Climb. Category Creation: If you don’t need to do this, don’t do it. Category creation is hard, expensive, and takes time. But if you do, go all in. Keep in mind, the press don’t care about you (yet). First Hires: During this time, so much of your business will be changing. Find generalists vs. specialists who are great with ambiguity and problem solving. Early Community: Make cold calls, listen in on sales calls, talk to users, customers, analysts, and even your parents. Find early evangelists. Even test out messaging on your family to determine if its relatable and understandable. The First Pitch: Build it, refine it, iterate it, and have the mindset that this is never done. It’s marketing’s job to own it with your CEO and founder. $10 to $25M: The Longest Hill to Climb. GTM: Know is the time to think beyond just marketing. Be a part of creating a holistic GTM across sales, product, and engineering. Is PLG part of your strategy? How do you get from 1 to 10 to 100 customers? What segments are you looking at and targeting> Community 2.0: Build community — developers, customers, and partners. Go to them, don’t expect them to come to you. Next Hires: Find a few specialists who are experts demand gen, growth marketing, product marketing, etc. The Pitch 2.0: Messaging needs to be aligned and relatable to users. Add proof points and customer testimonials into your pitch deck, as well as, across your marketing assets. $25 to $100M: The Trickiest Hill to Climb. Growth Efficiency: Know your growth efficiency levers (aka what moves the needle) and use data to place the next bets for growth. Next, Next Hires: Hire strong people managers. Promote and grow people within your team (people who were with you on the first two hills). Community at Scale: What is required to fuel more momentum into your community, and scale it? Find champions within other, existing communities. The Pitch 3.0+: What is your platform, multi-product, or multi-use case story? What are the tailwinds driving growth? View keynote PDF in Dropbox here . If you’d like to stay in the loop on all upcoming Work-Bench NY Enterprise Tech Meetups, drop your email below ????

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Research containing Zuora

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Zuora in 7 CB Insights research briefs, most recently on Sep 23, 2021.

Expert Collections containing Zuora

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Zuora is included in 4 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

F

Fintech 250

248 items

C

Conference Exhibitors

5,302 items

F

Fintech

26,163 items

US-based companies

Zuora Patents

Zuora has filed 32 patents.

The 3 most popular patent topics include:

  • Data management
  • Database management systems
  • Computer network security
patents chart

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Zuora Web Traffic

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Page Views per User (PVPU)
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