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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$1M | 4 yrs ago

About ZuBlu

ZuBlu is a sustainable dive travel company specializing in scuba diving holidays and underwater adventure travel. The company offers a platform to search, compare, and book eco-friendly resorts and liveaboard dive trips across various global destinations. ZuBlu caters to the eco-conscious travel sector, providing experiences that align with marine conservation and sustainable tourism practices. It was founded in 2017 and is based in Wanchai, Hong Kong.

Headquarters Location

2301, 23F Bayfield Building Hennessy Road


Hong Kong

+852 6545 9965



Expert Collections containing ZuBlu

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ZuBlu is included in 1 Expert Collection, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,715 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.

Latest ZuBlu News

Travel Startup ZuBlu Secures $1 Million Seed Funding

May 4, 2020

- ZuBlu is a scuba diving travel platform operating in an underserved and fragmented travel sector - Funding led by Wavemaker Partners, with other investors including Mana Impact and she1k - Co-founder says the platform is primed for the return of travel post COVID19 HONG KONG, May 4, 2020 - (ACN Newswire) - ZuBlu, a travel platform focusing on scuba diving and underwater adventure travel has successfully secured USD 1 million during its seed funding round. The round was led by Wavemaker Partners, Southeast Asia's leading early-stage venture capital firm investing in enterprise and deep tech companies. Other investors include Mana Impact, She1k, and a number of strategic angel investors. Matthew Oldfield and Adam Broadbent ZuBlu is a unique digital platform that is transforming dive travel globally, with a primary focus on destinations within Asia. Founded in 2017 by British co-founders Adam Broadbent and Matthew Oldfield, the platform aims to empower users to make informed and sustainable travel choices effortlessly, by combining their decades of scuba diving experience and a commitment to ocean conservation, with powerful technology and a market-leading team. Backed by Hong Kong-based startup investor and accelerator, Betatron, since 2019, ZuBlu has grown rapidly and demonstrated enormous potential in this fragmented sector of the travel industry. In 2020 alone, and despite the global impact of COVID19 on the travel sector, ZuBlu has successfully grown its resort partner network and member community by 46% and 425% respectively and says it is primed for the return of travel. "We have enjoyed an incredible few years since starting ZuBlu and I have never been more excited for the future of travel. It is no doubt that the industry as a whole is currently undergoing a drastic transformation. Scuba diving and underwater adventure travel - in particular, to remote destinations home to incredible experiences - are uniquely positioned to flourish in a post-coronavirus market. More than ever, we expect people to seek out memorable encounters, to want to escape the crowds, experience new cultures and support sustainable business practices - all of which are central to ZuBlu's ethos," said Adam Broadbent, co-founder of ZuBlu. The scuba diving travel sector in Asia alone is valued at USD 4.5 billion and expected to grow significantly, with the largest provider of scuba diving training and certifications issuing over a million certifications globally each year. Today's experience-led culture is creating increased awareness and demand for ocean adventure travel, with millions of inspirational experiences showcased across social media and other online platforms every day. However, due to its complex nature, this niche travel sector is largely underserved by mainstream tourism operators. Booking dive travel can be lengthy and complicated; understanding the right destination and time of year, identifying the best place to stay, and making sure a responsible operator is selected, are all hurdles faced by dive holidaymakers. ZuBlu says its unique search platform puts the power of discovery in the users' hands, by allowing them to search, compare and book some of the most inspirational eco-friendly operators, exciting destinations and memorable experiences in the world - all at the click of a button. The platform is underpinned by the founding team's deep knowledge and understanding of the sector, unrivalled within the space. With the increasing popularity of this sector, comes an increased need for responsible travel - something that ZuBlu says is at the heart of its offering. Every operator present on the ZuBlu platform is vetted for its commitment to sustainable practices prior to its addition, including those that adhere to the UN-backed Green Fins code of conduct. "Scuba divers are typically very passionate, high-value travelers. We were surprised to learn how inconvenient it is for them to find good information to plan and book their trips. Through this pandemic, ZuBlu has experienced strong traction from divers already planning their trips despite the current global slowdown in travel. This combined with the company's high capital efficiency means they can spend time building and refining their platform and onboarding more high-quality travel partners. We are confident they will benefit from unlocking pent-up demand as soon as travel restrictions ease," said Paul Santos, Managing Partner of Wavemaker Partners that led the funding. About ZuBlu ZuBlu is the leading dive travel platform to search, compare and book scuba diving and underwater adventure travel in Asia. Passionate about empowering divers to travel more responsibly, ZuBlu combines some of the most inspirational eco-friendly operators, exciting destinations and memorable experiences in the world -- all at the click of a button. Find out more at . About Wavemaker Partners Wavemaker Partners was founded in 2003 and dual-headquartered in Los Angeles and Singapore. In Southeast Asia, Wavemaker Partners is the leading early-stage venture capital firm investing in enterprise and deep tech companies. For media enquiries, please contact: [email protected] Topic: Press release summary

ZuBlu Frequently Asked Questions (FAQ)

  • When was ZuBlu founded?

    ZuBlu was founded in 2017.

  • Where is ZuBlu's headquarters?

    ZuBlu's headquarters is located at 2301, 23F Bayfield Building, Wanchai.

  • What is ZuBlu's latest funding round?

    ZuBlu's latest funding round is Seed VC.

  • How much did ZuBlu raise?

    ZuBlu raised a total of $1M.

  • Who are the investors of ZuBlu?

    Investors of ZuBlu include Wavemaker Partners, She1K and Mana Ventures.

  • Who are ZuBlu's competitors?

    Competitors of ZuBlu include TripGuru and 4 more.


Compare ZuBlu to Competitors

Pelagic Dive Travel Logo
Pelagic Dive Travel

Pelagic Dive Travel is a company specializing in scuba dive travel with a focus on marine conservation and responsible tourism within the travel industry. The company offers a range of services including booking liveaboards, dive resorts, and volunteer opportunities that support marine life and local communities. Pelagic Dive Travel primarily caters to the eco-tourism sector, offering experiences that promote environmental awareness and conservation efforts. It is based in Aerogten, Queensland.

Aggressor Adventures

Aggressor Adventures is a company specializing in adventure vacations within the travel and tourism industry. They offer a range of services including luxury liveaboard yachts for scuba diving, river cruises, wilderness lodges, and floating resorts with various water sports activities. The company caters to individuals seeking personalized and high-quality adventure experiences in various global destinations. It was founded in 1984 and is based in Augusta, Georgia.

Local Alike Logo
Local Alike

Local Alike is a community-based tourism platform operating in the travel and tourism industry. The company offers sustainable and educational private tours across Thailand, guided exclusively by locals. These tours provide a variety of experiences, including cultural exploration, historical sightseeing, cooking classes, and outdoor activities. It was founded in 2013 and is based in Bangkok, Thailand.

Divescover Logo

Divescover is a platform focused on providing information and booking services for scuba diving enthusiasts in the travel and tourism industry. The company offers a comprehensive guide to dive centers and dive sites, as well as facilitating the booking of dive packages and courses. Divescover primarily serves the recreational diving community and dive professionals seeking to explore underwater destinations. It was founded in 2011 and is based in Barcelona, Spain.

Buceo a Fondo Logo
Buceo a Fondo

Buceo a Fondo operates as a cloud management platform for divers. It offers diving centers, travel agencies, courses, dives, trips, and destinations. The company was founded in 2015 and is based in Valencia, Spain.

TripGuru Logo

TripGuru is a tour operator focusing on the travel and tourism industry. The company offers eco-friendly guided tours and excursions, curated by local insiders, providing a range of experiences including history and culture, nature exploration, action and adventure, and more. TripGuru primarily serves the travel and tourism sector. It was founded in 2015 and is based in Sai Ying Pun, Hong Kong.


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