Zoba company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

zoba.com

Founded Year

2016

Stage

Series A | Alive

Total Raised

$14.97M

Last Raised

$12M | 10 mos ago

Mosaic Score

+90 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Zoba

Zoba is developing an interactive map-based solution that would allow travelers and companies to make safety decisions when they're in unfamiliar areas.

Zoba Headquarter Location

500 Harrison Ave Suite 4R-F

Boston, Massachusetts, 02118,

United States

830-431-2345

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Zoba News

Beyond the Booking: How to Maximize a Digital Concierge

Nov 12, 2021

A digital concierge taps the power of AI to deliver an enhanced experience for guests and staff — as long as it is implemented properly. Lisa A. Beach When the pandemic hit, hotels sought ways to create a more contactless environment for safety, personalization, and convenience—ushering in the perfect opportunity to launch a digital concierge. By tapping the power of artificial intelligence (AI), a digital concierge can benefit the hotel and enhance the customer experience—if it’s implemented properly. While this AI-based technology can assist with traditional concierge services (such as recommending onsite dining options) it can also build customer relationships, enhance the guest stay, and reduce operational friction. Some of the more robust apps even use predictive data-mining to upsell clients, reaching out to them with the right messaging at the right time to generate additional revenue. With proper attention, a digital concierge can work for any hotel to automate and save time. “Hotels should consider implementing a digital concierge, especially for any function or information that is repeatedly requested for your specific guests,” says Robert A. Gilbert, CHME, CHBA, President & CEO, Hospitality Sales & Marketing Association International (HSMAI). However, it shouldn’t be used to cut staff. “Companies looking to save money and labor will sometimes pursue a digital concierge, and typically, it's not going to work in that environment,” notes Holly Zoba, a hospitality training consultant in Arizona. Why? “These tools are amazing, but it's how you implement them,” says Dan Wacksman, principal of Hawaii-based Sassato. “If you don't have people to manage it effectively, it's going to fail—even if it's the best technology in the world.”  Digital Concierge Best Practices Zoba and Wacksman co-authored A Field Guide for Navigating Today’s Digital Landscape—the study guide for HMSAI’s Certified Hospitality Digital Marketer designation. They’re well-versed in using a digital concierge on both the operational and implementation side. Along with Gilbert, these industry leaders share digital concierge best practices. Focus on the business problems you’re trying to solve. Identify the core things you want the technology to do and launch with that. “Base your success metrics on that,” advises Wacksman. Zoba adds, “You're either trying to automate or augment. Start with automating and maybe augment later.” Understand the level of AI you need. “The biggest issue is language recognition—whether the app understands language nuances and is responsive,” explains Zoba. Know what you're going to use it for, from answering repetitive questions to upselling services. Know what customers are asking. Take a data-based approach rather than just asking your front desk about FAQs. “When you're building your answers, you're taking real data into consideration,” Zoba explains. Train staff well so they understand it. The success of the digital concierge lies in its attentive implementation and how it's managed going forward, stresses Wacksman. Keep it simple—for staff and guests. “Make it easy and fun to use,” Gilbert says. You don’t want to overwhelm people with too many options or a complex process. Pilot it with a smaller group. “Never start on a large scale,” advises Zoba. “Start small, test, work out the bugs, then add on.” Assign a product “owner.” A designated employee needs to ensure it's working well and understand any integrations and associated costs, says Wacksman. Make it easy to access a human. “Your guests should always have the option of talking to someone in person,” notes Gilbert. “We can’t forget that we’re in the hospitality business—human interaction is key to creating the perception of any brand,” advises Gilbert. It's not effective if it takes as long as a human does. “The beauty of automation is that it's immediate,” says Zoba. “Otherwise, it’s not adding the value you want it to.” Review the data and adjust. The technology can track a lot of data, from unexpected guest requests to employee response times. Someone must review that back-end data and make necessary changes. Also, look for unexpected results, such as pinpointing maintenance issues to improve your preventive maintenance schedule. “The biggest value is that you can really build stronger relationships,” says Zoba. “You have an eager audience and you can capitalize on that by being responsive and proactive in communicating what you have to offer.” About the author: Lisa A. Beach is an Orlando-based freelance journalist, copywriter, and content marketing writer. Her work has been published in the New York Times, Conde Nast Traveler, Islands, Parade, Good Housekeeping, USA Today, Costco Connection, and dozens more. Check out her writer’s website at www.LisaBeachWrites.com .

Zoba Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Zoba Rank

  • When was Zoba founded?

    Zoba was founded in 2016.

  • Where is Zoba's headquarters?

    Zoba's headquarters is located at 500 Harrison Ave, Boston.

  • What is Zoba's latest funding round?

    Zoba's latest funding round is Series A.

  • How much did Zoba raise?

    Zoba raised a total of $14.97M.

  • Who are the investors of Zoba?

    Investors of Zoba include CRV, NTT Venture Capital, Mark Cuban, Founder Collective, Anthony Goldbloom and 7 more.

  • Who are Zoba's competitors?

    Competitors of Zoba include Locale.

You May Also Like

Tableau Software Logo
Tableau Software

Tableau Software is a provider of visual analysis and reporting solutions. Its flagship product is used by managers, business intelligence professionals, business analysts, strategic consultants, financial professionals, market researchers, scientists and engineers in nearly every industry.

Carto Logo
Carto

Carto is a spatial analysis platform that enables users to leverage data to optimize their business for use cases, such as risk management, behavioral marketing, and data monetization.

Locale Logo
Locale

Locale.ai offers visibility and location analytics through a digital platform and is based in India.

Unfolded Logo
Unfolded

Unfolded is a geospatial analytics platform for data unification, enrichment, and visualization.On May 20th, 2021, Unfolded was acquired by Foursquare. The terms of the transaction were not disclosed.

Looker Logo
Looker

Looker provides a SaaS unified platform for data that delivers business insights to every employee at the point of decision. It delivers applications through its platform, including Business Intelligence, business-specific solutions such as Digital Marketing Analytics and Web Event Analytics, and a flexible, embedded analytics framework. The solution also integrates data into the daily workflows of users to allow organizations to extract value from data at web scale.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.