Founded Year



Series C - II | Alive

Total Raised




Last Raised

$30M | 3 mos ago

About Zeta

Zeta is a fintech company that helps banks and fintech firms launch products. Banks, which have licenses to offer financial services to customers, use Zeta’s cloud-native API and SDKs to launch credit cards, debit cards, loans etc to improve customer expeirence.

Zeta Headquarter Location

San Francisco, California,

United States

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Zeta

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Zeta in 2 CB Insights research briefs, most recently on Aug 26, 2021.

Expert Collections containing Zeta

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Zeta is included in 5 Expert Collections, including Banking.



717 items


Unicorns- Billion Dollar Startups

1,113 items


Digital Lending

1,511 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.



7,774 items


Fintech 250

250 items

250 of the top fintech companies transforming financial services

Latest Zeta News

Mastercard, Zeta Enter 5-Year Global Partnership

Apr 7, 2022

Zeta, a banking tech unicorn working with next gen credit processing, has teamed with Mastercard for the next five years, the companies announced Wednesday (April 6). This will see the firms going to market jointly to roll out credit cards with issuers worldwide on Zeta’s modern, cloud-native and application programming interface (API)-ready credit processing stack. Mastercard has also made a financial investment in Zeta. Leveraging Mastercard’s support and the integration of its capabilities in digital issuance, fraud and risk, Zeta will try and streamline things in the credit card processing industry, getting away from older fragmented and multi-vendor systems. According to the release, both partners will pre-configure key capabilities behind the scenes and allow issuers to launch cards in a quicker manner overall. This will also help companies design and roll out customizable card programs. “With Zeta’s next-gen credit card processing platform, we are fundamentally rewiring how issuers launch credit card programs by offering new paradigms over legacy mainframe systems,” Bhavin Turakhia , co-founder and CEO of Zeta, said in the release. “Amongst other benefits, our stack allows issuers to increase the lending book by composing contextual upsells using our extensive APIs and SDKs; reduce costs via pay-as-you-go SaaS billing; improve customer satisfaction by launching rich, self-serve experiences for card holders; and launch and iterate faster using our infinitely scalable cloud-native deployment.” PYMNTS wrote that Mastercard has also recently teamed with Raistone, a FinTech, in order to streamline B2B finance payments and bolster working capital for smaller businesses. Raistone will use Mastercard to speed up and make things more secure. The finance approval process can often cut out small- to medium-sized businesses (SMBs) from accessing the money they need to scale their businesses. The collaboration “promotes diversity and inclusion by extending convenient financial tools to the companies that need them most,” according to the announcement. With the partnership, automated financing will be available for suppliers using virtual cards — without the customers having to be involved. ——————————

Zeta Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Zeta Rank

  • When was Zeta founded?

    Zeta was founded in 2015.

  • Where is Zeta's headquarters?

    Zeta's headquarters is located at San Francisco.

  • What is Zeta's latest funding round?

    Zeta's latest funding round is Series C - II.

  • How much did Zeta raise?

    Zeta raised a total of $303M.

  • Who are the investors of Zeta?

    Investors of Zeta include Montagu Private Equity.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.