
Adentro
Founded Year
2012Stage
Series C - II | AliveTotal Raised
$94MLast Raised
$14M | 5 yrs agoAbout Adentro
Adentro operates as a marketing platform. It helps offline businesses discover and drive the metric and allows users to build a marketing database by increasing and measuring traffic, engagement, and loyalty. It was formerly known as Zenreach. The company was founded in 2012 and is based in San Francisco, California.
ESPs containing Adentro
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The in-store targeting market aims to provide retailers with valuable insights into customer in-store behavior and preferences. This market utilizes various technologies such as AI, computer vision, and wireless infrastructure to track customer movements and interactions within physical stores. The goal is to optimize the in-store experience, increase sales, and drive revenue growth through person…
Adentro named as Challenger among 11 other companies, including RetailNext, Mood Media, and Aislelabs.
Expert Collections containing Adentro
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Adentro is included in 3 Expert Collections, including Restaurant Tech.
Restaurant Tech
1,071 items
Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.
Store tech (In-store retail tech)
1,561 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Loyalty & Rewards Tech
362 items
Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.
Adentro Patents
Adentro has filed 2 patents.
The 3 most popular patent topics include:
- Channel access methods
- Content management systems

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
2/1/2021 | 7/5/2022 | Wireless networking, Network protocols, Email, Social networking services, Channel access methods | Grant |
Application Date | 2/1/2021 |
---|---|
Grant Date | 7/5/2022 |
Title | |
Related Topics | Wireless networking, Network protocols, Email, Social networking services, Channel access methods |
Status | Grant |
Latest Adentro News
Aug 9, 2023
Digital Journal Elevate IT operations with FRIDAY: unleash the AI superhero that resolves issues proactively By proactively resolving IT issues, FRIDAY acts as a superhero, safeguarding businesses from disruptive downtime and enabling them to stay competitive while focusing on core objectives. By Opinions expressed by Digital Journal contributors are their own. When it comes to day-to-day business operations, adopting a proactive approach is crucial. Anticipating and addressing potential challenges before they become critical issues is paramount for organizations of all sizes to sustain seamless operations and ensure customer satisfaction. Business owners understand the importance of being proactive, especially when technical glitches threaten to disrupt their busiest days. In these critical moments, having a reliable AI-driven solution like FRIDAY becomes evident. By proactively resolving IT issues, FRIDAY acts as a superhero, safeguarding businesses from disruptive downtime and enabling them to stay competitive while focusing on core objectives. FRIDAY swiftly identifies and resolves common IT issues, preventing them from escalating into major problems. This not only saves time but also results in significant cost savings for organizations, allowing them to concentrate on their core business operations. The platform empowers organizations by providing scalable and efficient IT support. Decreasing support incident resolution time leads to improved productivity and streamlined operations. FRIDAY’s continuous monitoring ensures seamless operations across various locations, and its automation capabilities minimize disruptions and deliver a superior user experience. Integrating FRIDAY into IT operations streamlines processes, reduces operational spend, and eliminates unnecessary complexities. Leveraging AI-driven automation allows businesses to save costs while enhancing overall efficiency, simplifying IT management, and enabling IT teams to focus on higher-value tasks. FRIDAY’s problem-solving approach utilizes intelligent pattern recognition, proactively addressing potential issues. The platform takes actionable next steps to resolve problems or escalates them to the appropriate team. Real-world case studies, like Adentro (formerly Zenreach), demonstrate FRIDAY’s success in swiftly resolving issues and reducing mean time to resolution (MTTR). Zenreach, a WiFi analytics and marketing platform, needed constant uptime for its brick-and-mortar locations. FRIDAY’s proactive monitoring and real-time alerts enabled Zenreach to respond swiftly to connectivity issues. The AI-driven platform quickly resolved issues through text-based interactions, simplifying troubleshooting even for non-technical personnel. FRIDAY significantly reduced workload and overhead for both Adentroand its clients by automating troubleshooting and reducing MTTR. FRIDAY’s potential is limitless, continuously learning and evolving with AI-driven capabilities. As businesses like Adentro experience the transformative power of FRIDAY, the platform is set to revolutionize how support operations and call centers are managed, promising an optimistic and efficient future. By proactively identifying and resolving IT issues, FRIDAY empowers businesses to maintain seamless operations, reduce costs, and enhance user experiences. As AI continues to evolve, FRIDAY remains at the forefront, demonstrating the immense potential of AI-driven IT automation and its profound impact on the business landscape. Embracing FRIDAY means embracing a future of unparalleled efficiency and reliability in IT support. To learn more, visit https://fridayai.io .
Adentro Frequently Asked Questions (FAQ)
When was Adentro founded?
Adentro was founded in 2012.
Where is Adentro's headquarters?
Adentro's headquarters is located at 1 Letterman Drive, San Francisco.
What is Adentro's latest funding round?
Adentro's latest funding round is Series C - II.
How much did Adentro raise?
Adentro raised a total of $94M.
Who are the investors of Adentro?
Investors of Adentro include 8VC, Founders Fund, SV Angel, First Round Capital, Bain Capital Ventures and 14 more.
Who are Adentro's competitors?
Competitors of Adentro include Cosmose and 4 more.
Compare Adentro to Competitors

Cosmose helps to understand, predict, and influence people to shop offline. It offers an offline behavioral data technology that helps brands and marketers influence and predicts consumers' choices, targets them with online ads, and measures online campaigns' impact on offline visits and sales. It uses AI analytics to track in-store foot traffic and engage with shoppers online. The company was founded in 2016 and is based in Singapore.

Blis is an audience-first platform that does not rely on personal data. It is an integrated planning and buying platform that delivers scaled, relevant, and high-performing audiences, helping brands and media agencies achieve their goals. Its solution gives accurate location data and contextualized consumer behavioral insights to advertisers. Blis was founded in 2004 and is based in London, England.

GroundTruth operates as a media company. The company provides Solutions built to support business goals, whether that’s boosting awareness, driving store and website visits, or increasing sales. The company was founded in 2008 and is based in New York, New York.
Mediar provides a real-time shopper behavior analytic platform to empower retailers and brands. It enables category management, trade marketing, shopper insight, and commercial teams to drive growth. The company was formerly known as IDXP Analytics. It was founded in 2012 and is based in San Francisco, California.

Oriient provides indoor positioning without hardware. It brings stores a convenient wayfinding experience for customers, with navigation on smartphones, and enables retailers to improve their service and operations. It was founded in 2016 and is based in Tel Aviv, Israel.

Foursquare is a cloud-based location technology platform. It provides personalized recommendations of places to go near a user's current location based on users' previous browsing history, purchases, and check-in history. It was founded in 2009 and is based in New York, New York.