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Founded Year



Series E - II | Alive

Total Raised


Last Raised

$55M | 1 yr ago



About Gusto

Gusto operates as an online payroll solutions platform. The platform offers features such as a payroll system, hiring and onboarding system, talent management system, time and attendance dashboard, and more. It was formerly known as ZenPayroll. Gusto was founded in 2011 and is based in San Francisco, California.

Headquarters Location

525 20th Street Suite 405

San Francisco, California, 94107,

United States


Gusto's Product Videos

ESPs containing Gusto

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Enterprise Applications

The payroll software market offers a range of solutions for businesses to manage their payroll, HR, and employee benefits. These solutions aim to simplify the complex task of paying employees while ensuring compliance with tax laws and regulations. The market includes vendors that offer all-in-one HR platforms, earned wage access technology, unified payroll solutions for global companies, and APIs…

Gusto named as Leader among 15 other companies, including DailyPay, Rippling, and FreshBooks.

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Gusto's Products & Differentiators

    Full-service payroll

    We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.

Expert Collections containing Gusto

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Gusto is included in 10 Expert Collections, including HR Tech.


HR Tech

4,156 items


Unicorns- Billion Dollar Startups

1,214 items


Fintech 250

1,247 items


SMB Fintech

2,001 items



380 items

Startups providing solutions to banks to automate processes and operations.


Tech IPO Pipeline

568 items

Gusto Patents

Gusto has filed 6 patents.

The 3 most popular patent topics include:

  • Air pollution
  • Bend knots
  • Cooling technology
patents chart

Application Date

Grant Date


Related Topics




Air pollution, Cooling technology, Design of experiments, Sensors, Gas technologies


Application Date


Grant Date



Related Topics

Air pollution, Cooling technology, Design of experiments, Sensors, Gas technologies



Latest Gusto News

Gusto Payroll Review

May 2, 2023

Gusto Payroll Review BY Ada Tabanao As a modern, online people platform, Gusto is dedicated to helping small businesses manage their teams. Along with full-service payroll, Gusto offers health insurance, 401(k) plans, expert HR guidance, and team management tools. Gusto offers HR software for full-service payroll, employee benefits, time and attendance, hiring and onboarding, talent management, and insights and reporting. In this Gusto Payroll review, we will explore how Gusto stacks up as payroll software, its features, integrations, pricing, and potential drawbacks. Gusto Payroll is an efficient and user-friendly solution for managing payroll. With just a few clicks, businesses can complete their payroll tasks, including automatic tax filing and identification of tax credits to help save money. Gusto's plans offer unlimited payroll runs with no additional charge for off-cycle payrolls, making it an ideal payroll solution for businesses. In addition to payroll management, Gusto Payroll provides a comprehensive suite of features that include state tax registration in all 50 states, international contractor payments in 120 countries, automatic tax calculations, time tracking that’s synced with payroll, and direct deposit capabilities. Automated payroll (including taxes and filings!) In addition to tax calculations, Gusto's payroll software includes automatic tax filing with the right government agencies. Gusto handles all local, state, and federal payroll tax filings for your company. These include forms such as: Form W-2 Gusto even automates child-support garnishments and allows for automatic payroll runs each pay period with its AutoPilot® feature. To ensure compliance with the FLSA Tip Credit minimum wage requirement, Gusto can also automatically adjust wages accordingly. Compliance Gusto stores and organizes employee I-9s and W-2s, and contractor 1099s online, eliminating missed forms or signatures. The platform also provides state tax registration for all 50 states and offers auto-calculations to prevent mistakes due to changing tax laws. Workers’ compensation With Gusto's workers' compensation feature, employers can protect their business and employees by setting up and signing their workers' comp policy online. This feature helps to cover medical expenses and wage replacement if an employee is injured on the job while protecting the employer from legal liability. Employers can pay for workers' comp insurance through NEXT Insurance and can choose to pay as they go, rather than in a lump sum, making it a budget-friendly option for companies. Contractor payments Gusto's platform allows businesses to pay their contractors in over 120 countries. The platform also offers automatic filing and emailing of 1099s at the end of the year. This feature allows businesses to expand their workforce globally and streamline the payment process for contractors. Flexible payroll Gusto offers flexible payroll features that include unlimited payroll and next-day direct deposits. Employers can also manage payrolls for employees in multiple states and choose from different pay schedules. Gusto's flexible payroll features include: Paperless paychecks with the Gusto debit card Unlimited bonus and off-cycle payroll Payroll cancellations Zoho CRM There are currently over 180 different app integrations, and this number is sure to explore as the team is keen on seamless integration with the tools that really help get work done. Gusto offers three pricing plans: Simple, Plus, and Premium. The Simple plan starts at $46 per month, which includes a base fee of $40 per month and an additional $6 per user per month. The Plus plan starts at $92 per month, which includes a base fee of $80 per month and an additional $12 per user per month. Exclusive pricing is available for the Premium plan. Does Gusto have a free trial? Yes. Gusto’s Simple and Plus plans offer 1-month free trial. Here are some of the ways Gusto ensures your data is safe: Data encryption: All data transferred between your browser and Gusto's servers is encrypted in transit, and data is encrypted at rest using AES-256 key encryption. Data center security: Gusto uses Amazon Web Services (AWS) to host its production servers, databases, and supporting services, and access to Gusto's systems is limited based on employee roles and responsibilities. Vulnerability management: Gusto conducts regular penetration testing and uses third-party security tools to scan for security risks and vulnerabilities. Information security: Gusto follows HIPAA guidelines to safeguard customers' protected health information (PHI) and maintains business associate agreements (BAAs) with employers and third parties. Additionally, Gusto maintains a SOC 2 Type II Report that is updated annually and available to customers after an NDA has been completed. What about Gusto Wallet? Gusto takes the security of your activity and balances in your cash accounts very seriously, ensuring that they are kept completely private. Moreover, Cash Accounts in Gusto Wallet are eligible for up to $250,000 of FDIC insurance. Businesses served: 300,000+ Key people: Josh Reeves (CEO and Co-Founder), Tomer London (Co-Founder and Chief Product Officer), Edward Kim (Co-Founder and Head of Engineering, Product, Design, and Data), Andy Toung (Chief Strategy Officer), Bo Kim (Chief Information Officier, Head of IT), Danielle Brown (Chief People Officer), Jason Ing (Chief Marketing Officer), Dina Segal (Interim Chief Legal Officer), Tolithia Kornweibel (Chief Revenue Officer) In 2012, Gusto was launched by Josh Reeves, Tomer London, and Eddie Kim to address the lack of simple payroll and benefits tools for SMBs. Gusto's vision was to build a people-centered software platform for SMBs that would help employers and employees with complex actions like payroll, benefits, software setup, and more. The company initially focused on building payroll, which was the most acute pain point, and it served as the foundation for Gusto's comprehensive "people platform." Gusto aims to help employers build great places to work and run successful teams while empowering employees to take control of their financial health and career. Since its inception, over 300,000 businesses throughout the United States rely on Gusto for their payroll and benefits administration needs. Gusto Payroll review: What companies use Gusto? Gusto is used by a range of companies primarily in the United States and in the accounting industry. The platform is most popular among businesses with 10-50 employees. Gusto's website features case studies that showcase the platform's success stories. Check out some of them below: Astute Communications (Less than 10 employees) hiline (30+ employees) OnPay All of these tools are useful in their own way What you choose will come down to what exactly your company feels it needs as well as what your existing software is and how it will integrate with Gusto. Gusto is a full-service payroll and benefits software platform designed to meet the needs of startups and small businesses based in the United States. It offers a powerful and user-friendly payroll software that integrates with top business software services and a free add-on, the Gusto Wallet app, to help employees manage their finances. We recommend Gusto for businesses that want to automate as much payroll operations as possible, especially those working with a mix of employees and contractors. However, if you're looking for a more customized solution with one-on-one guidance, an enterprise solution might be a better fit. Gusto is not designed for businesses seeking a high level of personalized service.

Gusto Frequently Asked Questions (FAQ)

  • When was Gusto founded?

    Gusto was founded in 2011.

  • Where is Gusto's headquarters?

    Gusto's headquarters is located at 525 20th Street, San Francisco.

  • What is Gusto's latest funding round?

    Gusto's latest funding round is Series E - II.

  • How much did Gusto raise?

    Gusto raised a total of $746.12M.

  • Who are the investors of Gusto?

    Investors of Gusto include General Catalyst, Dragoneer Investment Group, T. Rowe Price, Emergence Capital, Generation Investment Management and 68 more.

  • Who are Gusto's competitors?

    Competitors of Gusto include Rippling, Hourly, Namely, Hibob, BeneFix, Personio, Worky, Check, Zenefits, Patriot Software and 17 more.

  • What products does Gusto offer?

    Gusto's products include Full-service payroll and 4 more.

  • Who are Gusto's customers?

    Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, and Lighthouse Accounting Group.

Compare Gusto to Competitors

isolved Logo

isolved offers a human capital management (HCM) platform. The platform helps with payroll processing, human resource (HR) solutions, timekeeping, attendance tracking, and benefits administration. It also offers talent acquisition and management as well as workforce management. It was formerly known as The Payroll Company. isolved was founded in 1999 and is based in Charlotte, North Carolina.


Netchex operates as a web-based human capital management (HCM) software. The software offers single sign-on, integrated solutions for the complete employee lifecycle. It also features hiring, onboarding, payroll, human resources, time management, benefits, and reporting tools. It serves various industries including banking, hotels, restaurants, retail, and manufacturing. Netchex was founded in 2003 and is based in Covington, Louisiana.

Justworks Logo

Justworks provides new businesses with a solution to set up manage payroll and offer large-company benefits while ensuring legal compliance. The dashboard allows companies to make it easy to fill out forms such as the I-9 and offers direct deposit and processes payments for contractors (a free service), salaried employees and hourly workers. On the platform, companies can also offer full medical, dental and vision coverage and process payments, files required taxes, files for workers' comp and handle other legalities for its users.


AccuPay provides services and management of payroll processing. The company offers a full range of payroll-related services, HR solutions, employment screenings, tax filing, benefit services and more. It was founded in 1969 and is based in Hatboro, Pennsylvania.


Payday offers human resource (HR) and payroll solutions. The company offers services such as recruiting, onboarding, performance management, employee self-service, reporting, and more. It also tracks attendance and provides employee benefits solutions. It was founded in 1985 and is based in Virginia Beach, Virginia.

Employment Hero Logo
Employment Hero

Employment Hero makes online human resources software for companies. The software combines functions like payroll, employee benefits and retirement, employment contracts, accounting, and more on a single web app. The company also offers employees a marketplace for services like health and insurance, mobile phone plans, gym membership discounts, and more.

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