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Founded Year



Series E - II | Alive

Total Raised


Last Raised

$55M | 2 yrs ago



About Gusto

Gusto operates as an online payroll solutions platform. It offers features such as a payroll system, hiring and onboarding system, talent management system, time and attendance dashboard, and more. Gusto was formerly known as ZenPayroll. The company was founded in 2011 and is based in San Francisco, California.

Headquarters Location

525 20th Street

San Francisco, California, 94107,

United States

(800) 936-0383


Gusto's Product Videos

ESPs containing Gusto

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / HR Tech

The payroll software market offers a range of solutions for businesses to manage their payroll, HR, and employee benefits. These solutions aim to simplify the complex task of paying employees while ensuring compliance with tax laws and regulations. The market includes vendors that offer all-in-one HR platforms, earned wage access technology, unified payroll solutions for global companies, and APIs…

Gusto named as Leader among 15 other companies, including DailyPay, FreshBooks, and Justworks.

Gusto's Products & Differentiators

    Full-service payroll

    We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.


Expert Collections containing Gusto

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Gusto is included in 8 Expert Collections, including HR Tech.


HR Tech

4,168 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.


Unicorns- Billion Dollar Startups

1,228 items


Fintech 100

1,247 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


SMB Fintech

2,003 items


Tech IPO Pipeline

825 items



2,969 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

Gusto Patents

Gusto has filed 1 patent.

The 3 most popular patent topics include:

  • autoimmune diseases
  • autosomal recessive disorders
  • gastrointestinal tract disorders
patents chart

Application Date

Grant Date


Related Topics




Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders


Application Date


Grant Date



Related Topics

Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders



Latest Gusto News

CapitalOS: Spend Management Infrastructure Company Raises $39 Million

Nov 28, 2023

CapitalOS – a fintech company providing a first-of-its-kind spend management infrastructure for B2B platforms, announced today its $39 million across equity funding and debt financing. This funding round was led by Group 11 with participation from Upper90, Vera Equity, Slow Ventures and established angel investors, which include Huey Lin (Affirm Founding-COO), Tomer London (Gusto CPO), Michael Sindicich (EVP, GM Navan Expense), Yin Wu (CEO, Pulley) and Oz Alon (HoneyBook CEO) along with accomplished product builders and operators from Stripe, Navan, Venmo, Houzz, etc. Designed by a team of industry veterans from tech companies like Stripe, Microsoft, Lyft, and Tipalti, the company has pioneered embedded spend management, bypassing the need for a costly multi-year commitment typically associated with in-house development. After being integrated, CapitalOS handles the entire user journey, from onboarding to ongoing card management. Even though spend management software is the standard for saving time and money for most mid-market and enterprise companies, it remained relatively inaccessible for small businesses. And they often lack the resources and specialization to develop it internally. Utilizing CapitalOS, platforms can focus on their core competency while CapitalOS carries the brunt of managing risk, underwriting, compliance, debt, and much more. And in doing so, B2B platforms can stand out to the small businesses they service by providing a product that saves them time and money while being far superior to legacy solutions. Furthermore, platforms can also establish a new revenue stream, increase user retention, and unlock access to business spending data. Launched by Nir Dremer and Matan Goldschmiedt, the funding raised will continue scaling the business and support the growth of its expanding network of software platform partners. CapitalOS is currently available to thousands of businesses through platforms such as Intuit QuickBooks, Workiz & Roll Credits. KEY QUOTES: “Managing expenses is crucial for small businesses, yet many struggle to manage expenses without necessary resources, resulting in wasted time and money. We designed a solution that requires just one API call, and eliminates the burden on platforms to handle compliance, risk, underwriting, and capital.” – Nir Dremer, Co-Founder and CEO of CapitalOS “Using CapitalOS, we were able to launch to production in less than a week. CapitalOS allows us to strengthen our core financial services capabilities at a fraction of the cost compared to in-house development.” – Yosi Rahimi, VP, Strategy & Operations at Workiz “There are 33 million small businesses (in the US), and the majority of them are not handling spend efficiently. The platforms these businesses use daily are uniquely positioned to help them take control over their spending. CapitalOS shifts the paradigm by enabling platforms to launch spend management at a fraction of the cost and with a direct impact on the small businesses bottom line.” – Dovi Frances, Founding GP of Group 11 Sponsors

Gusto Frequently Asked Questions (FAQ)

  • When was Gusto founded?

    Gusto was founded in 2011.

  • Where is Gusto's headquarters?

    Gusto's headquarters is located at 525 20th Street, San Francisco.

  • What is Gusto's latest funding round?

    Gusto's latest funding round is Series E - II.

  • How much did Gusto raise?

    Gusto raised a total of $746.12M.

  • Who are the investors of Gusto?

    Investors of Gusto include General Atlantic, General Catalyst, Dragoneer Investment Group, Emergence Capital, T. Rowe Price and 70 more.

  • Who are Gusto's competitors?

    Competitors of Gusto include Justworks, Hibob, Netchex, Worky, Rippling and 7 more.

  • What products does Gusto offer?

    Gusto's products include Full-service payroll and 4 more.

  • Who are Gusto's customers?

    Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, and Lighthouse Accounting Group.


Compare Gusto to Competitors


Netchex operates as a web-based human capital management (HCM) software. The software offers single sign-on, integrated solutions for the complete employee lifecycle. It also features hiring, onboarding, payroll, human resources, time management, benefits, and reporting tools. It serves various industries, including banking, hotels, restaurants, retail, and manufacturing. Netchex was founded in 2003 and is based in Covington, Louisiana.

isolved Logo

isolved offers a human capital management (HCM) platform. The platform helps with payroll processing, human resource (HR) solutions, timekeeping, attendance tracking, and benefits administration. It also offers talent acquisition and management as well as workforce management. It was formerly known as The Payroll Company. isolved was founded in 1999 and is based in Charlotte, North Carolina.

Justworks Logo

Justworks operates as a human resource services providing platform. It provides solutions for payroll, employee benefits, human resources (HR) services, and compliance. Its platform facilitates access to benefits of medical, dental, and vision coverage and process payments, compliance support, HR tools, automated payrolls, HR consulting, and handling other legalities. The company was founded in 2012 and is based in New York, New York.

Viventium Logo

Viventium offers software as a service (SaaS)-based human capital management (HCM) solutions. The company provides software for payroll processing, attendance, business intelligence, learning management, and benefits administration. It primarily serves the health service sectors. Viventium was formerly known as BDB Payroll. The company was founded in 1991 and is based in Brooklyn, New York.


Payday offers human resource (HR) and payroll solutions. The company offers services such as recruiting, onboarding, performance management, employee self-service, reporting, and more. It also tracks attendance and provides employee benefits solutions. It was founded in 1985 and is based in Virginia Beach, Virginia.


AccuPay is a company that specializes in payroll and human resources services within the financial sector. The company offers a wide range of services including payroll processing, tax solutions, human resources solutions, and employment screening. These services are primarily targeted towards businesses in need of financial and human resources management solutions. It was founded in 1969 and is based in Hatboro, Pennsylvania.


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