
Gusto
Founded Year
2011Stage
Series E - II | AliveTotal Raised
$746.12MLast Raised
$55M | 1 yr agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+10 points in the past 30 days
About Gusto
Gusto operates as an online payroll solutions platform. It offers features such as a payroll system, hiring and onboarding system, talent management system, time and attendance dashboard, and more. Gusto was formerly known as ZenPayroll. The company was founded in 2011 and is based in San Francisco, California.
Gusto's Product Videos


ESPs containing Gusto
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The payroll software market offers a range of solutions for businesses to manage their payroll, HR, and employee benefits. These solutions aim to simplify the complex task of paying employees while ensuring compliance with tax laws and regulations. The market includes vendors that offer all-in-one HR platforms, earned wage access technology, unified payroll solutions for global companies, and APIs…
Gusto named as Leader among 15 other companies, including DailyPay, Rippling, and Branch.
Gusto's Products & Differentiators
Full-service payroll
We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.
Research containing Gusto
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Gusto in 12 CB Insights research briefs, most recently on Jun 29, 2023.

Nov 7, 2022 report
Top global employment & payroll companies — and why customers chose them

Oct 5, 2021 report
The Fintech 250: The Top Fintech Companies Of 2021
Oct 5, 2021 report
The Fintech 250: The top fintech companies of 2021
Jun 1, 2021
Should Banks Adopt Embedded Lending?Expert Collections containing Gusto
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Gusto is included in 8 Expert Collections, including HR Tech.
HR Tech
4,158 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Unicorns- Billion Dollar Startups
1,221 items
Fintech 250
1,247 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
SMB Fintech
2,001 items
Tech IPO Pipeline
568 items
Insurtech
2,890 items
Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Gusto Patents
Gusto has filed 6 patents.

Application Date | Grant Date | Title | Related Topics | Status |
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11/30/2016 | 10/8/2019 | Air pollution, Cooling technology, Design of experiments, Sensors, Gas technologies | Grant |
Application Date | 11/30/2016 |
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Grant Date | 10/8/2019 |
Title | |
Related Topics | Air pollution, Cooling technology, Design of experiments, Sensors, Gas technologies |
Status | Grant |
Latest Gusto News
Sep 19, 2023
News provided by Share this article Share toX New integration enables hiring, paying, and managing teams to be completed in just a few clicks TORONTO, Sept. 19, 2023 /PRNewswire/ - Jobber , a provider of operations management software for home service businesses, today announced a new integration with Gusto , an integrated, all-in-one platform software that automates and simplifies company payroll, benefits, and HR for small and mid-sized businesses. With this integration, users can automatically sync timesheets and reimbursable expenses from Jobber to Gusto , saving valuable time while ensuring accurate, on-time, and compliant payroll. Users have the tools they need to hire, pay, and manage teams quickly and efficiently. "Payroll is critical to get right, especially in a competitive labor market like home service, yet managing payroll can be one of the trickiest and time-consuming responsibilities home service companies face, especially when job timelines change and unexpectedly push employees into overtime," said Sam Pillar, CEO and co-founder at Jobber. "Jobber's integration with Gusto automates and simplifies this core task by allowing information to flow seamlessly between the two platforms. No matter your company size, this partnership will make payday a lot less stressful for you and your team." With Gusto, payroll can be set to AutoPilot™ and run automatically, or completed in just a few minutes. It can be run as many times as a user needs each month, at no extra cost. Users have found that after switching to Gusto, they save an average of five hours per month on payroll and HR. In addition to making payday as easy as possible, Gusto can help businesses automatically file taxes with the right government agencies, offer compliance support by filing the right paperwork at the right time, and support with benefits administration. This is all included for Gusto customers, with no extra fees or hidden pricing. "Our experience with the Jobber and Gusto integration thus far has been nothing short of fantastic," said Catherine Hemphill Burns, owner of Tranquillitas Living LLC. "I used to dread doing payroll at the end of a long week, but now I actually look forward to it. It has transformed the way we handle payroll, making it a more enjoyable, simplified, and seamless process. The valuable time it's giving us back is truly remarkable and something we are immensely grateful for. This integration has not only improved our efficiency but also brought peace of mind to our payroll management. We couldn't be happier with the results. Thank you Jobber and Gusto!" For users of the new integration, additional features include: Sync just timesheets, or timesheets and reimbursable expenses, from Jobber to Gusto. Reimbursable expenses are automatically synced to Gusto as soon as they are added in Jobber. Add team members to Jobber and Gusto and they'll be matched to ensure their timesheets and reimbursable expenses are sent from Jobber to Gusto to be paid out when you run payroll. Set custom overtime rules to automatically calculate and apply overtime pay to employee paychecks. "Home service companies have complex needs," said Sonya Jamula, Vice President and Head of Partnerships and Alliances at Gusto. "That's why at Gusto, we help with the hard parts of running their businesses, from fully integrated time-tracking, to integrated benefits and workers' comp. We're excited to partner with Jobber to further support home service companies, no matter their size. Through our partnership, we'll help them streamline operations, manage their workforce effectively, and gain valuable insights for informed decision-making for the growth of their businesses." The Gusto integration is available to U.S. Jobber customers on the Connect and Grow plans. A subscription to Gusto is required. To learn more, visit https://jobber.com/integrations/gusto . About Jobber Jobber is an award-winning operations management platform for small home service businesses. Unlike spreadsheets or pen and paper, Jobber keeps track of everything in one place and automates day-to-day operations, so small businesses can run smoothly and provide five-star service at scale. Jobber is used by more than 200,000 home service professionals to serve over 27 million properties in more than 60 countries. The company continually ranks as one of Canada's fastest-growing and most innovative companies by Canadian Business and Macleans, The Globe and Mail, Fast Company, and Deloitte. For more information, visit: https://jobber.com/ . About Gusto Gusto is a modern, online people platform that helps small and medium-sized businesses take care of their teams. In addition to full-service payroll, Gusto offers access to health insurance, 401(k) integrations, HR experts, employee self-onboarding, and team management tools. The company serves over 300,000 businesses nationwide and has offices in Denver, New York City, and San Francisco. Media contacts
Gusto Frequently Asked Questions (FAQ)
When was Gusto founded?
Gusto was founded in 2011.
Where is Gusto's headquarters?
Gusto's headquarters is located at 525 20th Street, San Francisco.
What is Gusto's latest funding round?
Gusto's latest funding round is Series E - II.
How much did Gusto raise?
Gusto raised a total of $746.12M.
Who are the investors of Gusto?
Investors of Gusto include General Atlantic, General Catalyst, Emergence Capital, T. Rowe Price, Dragoneer Investment Group and 70 more.
Who are Gusto's competitors?
Competitors of Gusto include Hibob, Netchex, Worky, Rippling, Hourly, Namely, BeneFix, Personio, Check, Zenefits and 18 more.
What products does Gusto offer?
Gusto's products include Full-service payroll and 4 more.
Who are Gusto's customers?
Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, ApproveMe.com and Lighthouse Accounting Group.
Compare Gusto to Competitors

isolved offers a human capital management (HCM) platform. The platform helps with payroll processing, human resource (HR) solutions, timekeeping, attendance tracking, and benefits administration. It also offers talent acquisition and management as well as workforce management. It was formerly known as The Payroll Company. isolved was founded in 1999 and is based in Charlotte, North Carolina.
Netchex operates as a web-based human capital management (HCM) software. The software offers single sign-on, integrated solutions for the complete employee lifecycle. It also features hiring, onboarding, payroll, human resources, time management, benefits, and reporting tools. It serves various industries, including banking, hotels, restaurants, retail, and manufacturing. Netchex was founded in 2003 and is based in Covington, Louisiana.

Justworks operates as a human resource services providing platform. It provides solutions for payroll, employee benefits, human resources (HR) services, and compliance. Its platform facilitates access to benefits of medical, dental, and vision coverage and process payments, compliance support, HR tools, automated payrolls, HR consulting, and handling other legalities. The company was founded in 2012 and is based in New York, New York.
AccuPay provides services and management of payroll processing. The company offers a full range of payroll-related services, HR solutions, employment screenings, tax filing, benefit services and more. It was founded in 1969 and is based in Hatboro, Pennsylvania.
Payday offers human resource (HR) and payroll solutions. The company offers services such as recruiting, onboarding, performance management, employee self-service, reporting, and more. It also tracks attendance and provides employee benefits solutions. It was founded in 1985 and is based in Virginia Beach, Virginia.

Viventium offers software as a service (SaaS)-based human capital management (HCM) solutions. The company provides software for payroll processing, attendance, business intelligence, learning management, and benefits administration. It primarily serves the health service sectors. Viventium was formerly known as BDB Payroll. The company was founded in 1991 and is based in Brooklyn, New York.