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Founded Year

2012

Stage

Debt | Alive

Total Raised

$64.39M

Last Raised

$5M | 8 yrs ago

About Zefr

Zefr is a online video advertising platform focusing on brand suitability targeting and measurement within the technology sector. The company's main services involve providing technology solutions for brand suitability targeting and measurement across various digital platforms. It was formerly known as Movieclips. The company was founded in 2012 and is based in Los Angeles, California.

Headquarters Location

4101 Redwood Avenue

Los Angeles, California, 90066,

United States

310-392-3555

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Expert Collections containing Zefr

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Zefr is included in 2 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018

D

Digital Content & Synthetic Media

1,688 items

The Digital Content collection includes companies that use technology to create, manage, and distribute digital content under all forms, including images, videos, audio, and text, among others.

Zefr Patents

Zefr has filed 8 patents.

The 3 most popular patent topics include:

  • artificial neural networks
  • data management
  • diagrams
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/10/2019

11/10/2020

Artificial neural networks, Diagrams, Data management, Weather hazards, Disaster preparedness

Grant

Application Date

10/10/2019

Grant Date

11/10/2020

Title

Related Topics

Artificial neural networks, Diagrams, Data management, Weather hazards, Disaster preparedness

Status

Grant

Latest Zefr News

Down With Blocklists!

Nov 21, 2023

SHARE: A podcast interview with Rich Raddon CEO & Co-Founder It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has made it seem that way. The real problem stems from the fact that advertisers have long had to rely on blunt tools to keep their brands protected, says Rich Raddon, CEO and co-founder of Zefr, a brand suitability provider for walled gardens, speaking on this week’s episode of AdExchanger Talks. Keyword lists were used regularly during the early days of the internet. ”I guess it was inertia,” Raddon says, but “it stayed in fashion for a long, long time.” When Raddon would ask a brand about their approach to safety and suitability, they’d often pull out a massive list of keywords. “And as you went through the list with them, you’d see names like ‘Tom Cruise’ or something,” he says, “and it would be like, ‘What the – oh, that was from 12 years ago when he jumped on a couch.’” But more transparent reporting about ad placements and better, more sophisticated scoring technology can alleviate concerns and give advertisers more control so they’re less skittish about how and where they spend. The Global Alliance for Responsible Media (GARM), which sets standard industry definitions for high-, medium- and low-risk content, has also been a helpful tool, says Raddon, who noted that Zefr’s brand suitability technology uses GARM’s categories. “You have to speak a common vernacular,” Raddon says. “If you’re not, then you say ‘tomato,’ I say ‘tomahto,’ and we’re talking about the same thing but we’re not communicating.” Also in this episode: The brand safety challenges of generative AI during a presidential election year , why Zefr focuses on the walled gardens rather than the open web, whether third-party verification on YouTube – or on any platform for that matter – is truly independent (it isn’t) and how the filmmaker John Hughes indirectly set Raddon on his path to launch a brand suitability startup. [Show notes: Here’s the “ broken AI aesthetic ” referenced during the second half of the episode, for those who’d like a visual aid.] For more articles featuring Rich Raddon, click here .

Zefr Frequently Asked Questions (FAQ)

  • When was Zefr founded?

    Zefr was founded in 2012.

  • Where is Zefr's headquarters?

    Zefr's headquarters is located at 4101 Redwood Avenue, Los Angeles.

  • What is Zefr's latest funding round?

    Zefr's latest funding round is Debt.

  • How much did Zefr raise?

    Zefr raised a total of $64.39M.

  • Who are the investors of Zefr?

    Investors of Zefr include First Round Capital, Richmond Park Partners, Shasta Ventures, U.S. Venture Partners, Institutional Venture Partners and 13 more.

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