Zattoo

Mar 8, 2023

March 7, 2023 © Zattoo/Montage Auerbach Verlag TV streaming provider Zattoo is launching its first FAST channel. With Netzkino, selected on-demand titles are now available directly to users as a live stream. In addition to the FAST channels wedo movies, wedo big stories and Beauty TV that are already available, Zattoo is thus further expanding its range of advertising-financed premium content. Advertisement With the new FAST (Free-Ad-Supported-Streaming-TV) channel Netzkino, Zattoo is now also offering the best linear entertainment with feature films from the genres of romance, comedy, action, thriller and horror. To do this, Zattoo accesses already available content from the provider Netzkino, a brand of PLAION PICTURES GmbH, in its own on-demand area, which is supplemented by more than 20 new titles every month. Users no longer have to choose from an overwhelming number of films, but the content comes directly to them free of charge and linearly. Zattoo already had Netzkino content on demand © Zattoo AG If you are interested, also read the DIGITAL TELEVISION article from February: 11 new HD channels on Zattoo – RTL regional programs and more. “FAST channels are one of THE streaming trends this year. Its great popularity shows that linear television has time and again succeeded in adapting to changing user needs. With our first own FAST channel, with the help of our long-standing partner Netzkino, we are expanding the linear offering for our users and giving them the opportunity to constantly discover new content,” says Constanze Gilles, General Manager Direct-to-Consumer at Zattoo. Hauk Markus, Director for AVOD & FAST Business at PLAION PICTURES, continues: “Our long-standing and successful cooperation in the on-demand area with Zattoo has been given a new quality with the FAST channel Netzkino. We are therefore very pleased to be the first mover of a new, innovative FAST product from Zattoo. Our goal was always to try out new ways, so there was no question of expanding the partnership with Zattoo. Seeing Netzkino live as a FAST channel on Zattoo is not only a confirmation of our good cooperation, but also another milestone in our brand distribution at PLAION PICTURES.” Zattoo users can now find the new channel in their channel overview and can add it as a favorite to their personal channel list if they wish. In addition, the content can be paused at any time, started from the beginning, recorded or viewed seven days retrospectively. The station is available to all subscribers and users of the advertising-financed free model in Germany, Austria and Switzerland. Available now With the titles made available by Netzkino, Zattoo takes on the programming of the new FAST channel. Commercial breaks are switched between the content or during a running program. Zattoo also takes on the marketing of the advertising space itself, using its own dynamic ad substitution technology. This makes it possible to display advertising for specific target groups. “In 2023 we at Zattoo are focusing on the expansion of FAST channels and are planning to add around 30 additional channels to our own programme. We are thus expanding the overall portfolio to include a wide range of topics and offer advertising customers interesting, additional advertising space in the context of a very streaming-affine target group,” says Oliver Knappmann, Chief Advertising Officer at Zattoo. “All in all, we expect net growth in the hundreds of millions in monthly bookable video inventories on connected TVs (CTV).” Source: Zattoo