Zanroo is a one-stop global social media solution that empowers businesses to reap the benefits of real-time online big data with multi-language support catering to individual local markets. Zanroo provides comprehensive social listening and digital research, and helps businesses to monitor social data in order to detect and action on digital happenings in real-time.
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Zanroo's Products & Differentiators
Zanroo Analytic Suite
Business intelligence tool that tracks, monitor, collect and analyze online conversation that matters to your business. In-depth understanding of the local culture, language, and social media channels, along with enormous amount of regional data, which allows users to capture more relevant information that translates into actionable insights.
Expert Collections containing Zanroo
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Zanroo is included in 2 Expert Collections, including Food & Beverage .
Food & Beverage
Market Research & Consumer Insights
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Latest Zanroo News
Jul 30, 2021
Tech Collective Marketing technology, or MarTech for short, is a range of software and tools created to achieve marketing goals or objectives. As marketing becomes even more crucial, most companies have engaged with MarTech startups, especially during the COVID-19 pandemic. Burdened by reduced budgets and higher targets, along with changing consumer behaviour, many marketers sail into the unknown as their existing strategies falter in the face of global lockdowns. This uncertainty has helped push MarTech and digital transformation to work hand-in-hand, to create revenue in a post-pandemic world. Thanks to pandemic-related remote working and home-based activities dominating every consumer’s life, the most effective way to connect with them is through the internet, leading to a growth in MarTech in Southeast Asia. As a result, having a reliable way to measure ROI and business impact has never been more critical. According to Harvard Business Review , 80% of marketers are dissatisfied with the tools they have to measure ROI, while only 36% are happy with how they measure business impact. This indicates a need on the market for compelling startups that can help marketers effectively measure and project ROI post-pandemic. Singapore’s promising MarTech scene: A closer look at two key players Thanks to its robust tech startup ecosystem, diverse culture, ease of doing business, and bustling business environment, it comes as no surprise that Singapore outranked Shanghai and Hong Kong to be the sixth most competitive marketing hub in the world. In March this year, Affable.ai raised $2 million USD from Prime Venture Partners, Decacorn Capital, and SGInnovate. As a result, it unveiled plans to expand into international markets such as the US and secure high-profile clients alongside prominent names like Huawei, Wipro and Dentsu on their client roster. This Singapore-based MarTech startup is also planning to expand its proprietary algorithms around its data structure for accurate influencer-brand mapping and measuring campaign ROIs. With the ability to track more than 3 million influencers across multiple social media platforms, Affable.ai allows marketers to run high-impact influencer marketing campaigns and measure post-campaign analytics to determine the campaign’s overall effectiveness. Its AI-driven, self-service SaaS platforms can detect fake followers, discover interests and classify social media users based on brands, fan pages and more. Last year, Singaporean MarTech startup, Insider, raised $32 million USD in Series C funding . This boost to the coffers takes Insider’s total funding to $47 million USD, which the company plans to use to boost sales and marketing efforts, hire more engineers to its R&D team, and add new features to the platform. CEO and co-founder Hande Cilingir also planned to launch in the US while expanding its influence in Europe and Asia. Used by more than 800 companies worldwide, including Santander, Samsung, and Singapore Airlines, Insider developed a one-stop platform that creates unified consumer profiles by connecting online and offline customer data. It also helps marketers create high-performing segments by engaging customer behaviour predictions with AI and delivering individualised experiences to consumers. With such massive funding alongside a comprehensive product, Insider is ready to shake up the MarTech sector in Southeast Asia. Thailand-based Zanroo is one of the fastest-growing MarTech companies in Southeast Asia In 2017, Zanroo was hailed as one of the fastest-growing MarTech companies in Southeast Asia. Since its formation in 2013, it has reached several impressive goals, such as becoming the first Thai company to raise $7.4 million from its Series A round and the first Southeast Asian MarTech company to receive an ISO 27001 certification. Partnered with Asia Plus Securities and Shift Ventures, Zanroo planned to spend the funding on R&D, team expansion, and marketing. From 2020, however, Zanroo has shifted its focus to utilising online, offline, and real-time data to overcome, enhance and strengthen human engagement. It assists in managing big data sets, building solutions for data management and integrating data from different sources to provide complete analysis on human and AI behaviour. ADA Asia raises money for non-government organisations through glocalisation Malaysia-based ADA Asia is a big fan of glocalisation—the intent of leveraging local stories and channels to package less-than-familiar information in the form of local messages. They helped a global refugee agency to raise 37% more donations than average and spur a 68% uplift in ROI within six weeks during Ramadan. Using the data they collected, they handpicked local influencers with community ties and designed the campaign using content, objective deployment and understanding of local cultures. As a subsidiary of Axiata Group, ADA Asia operates across nine countries in Southeast Asia to create compelling, persuasive and effective campaigns by using seamless integration of data. In June 2021, ADA merged with Awake Asia , which opened up the Vietnamese market for ADA. MarTech in Southeast Asia is a promising sector, especially since Singapore is one of the world’s top marketing hubs. With plenty of potential for growth, innovation and talent while keeping costs relatively cheap, Asian-based MarTech startups can find themselves winning in this space. As MarTech and digital transformation change the face of business in the region, this is one sector that is sure to continue to grow. Share this:
Zanroo Frequently Asked Questions (FAQ)
When was Zanroo founded?
Zanroo was founded in 2013.
Where is Zanroo's headquarters?
Zanroo's headquarters is located at 47/536, 5th Floor, New Geneva Industry Condominium, Nonthaburi.
What is Zanroo's latest funding round?
Zanroo's latest funding round is Series A.
How much did Zanroo raise?
Zanroo raised a total of $7.4M.
Who are the investors of Zanroo?
Investors of Zanroo include Shift Ventures.
Who are Zanroo's competitors?
Competitors of Zanroo include Wordnerds, All Ears, WISESIGHT, Evollo, Brandwatch and 10 more.
What products does Zanroo offer?
Zanroo's products include Zanroo Analytic Suite and 1 more.
Compare Zanroo to Competitors
All Ears is a monitoring service aimed at the world of spoken media with several brands already using the service. It transcribes audio and video shows and delivers a personalized report about companies.
Streetbees reveals how people behave, and why, by analyzing real-life moments collected from its worldwide users. Millions of users – or ‘bees’ – across 189 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them – and predicts what they may do next.
Evollo offers data technology and metrics for analyzing the interaction of social networks, applications or interaction channels with customers.
Canvs is a New York-based social insights firm. The company offers a social entertainment analytics platform that tells users the number of people who are talking about particular content, and how they feel about it.
Wordnerds uses AI, advanced linguistics and social listening to identify new prospects, build better products, identify social media trends and manage online product reviews. It was founded in 2017 and is based in Gateshead, England.
DigitalMR is a consumer insight tool backed by AI. Its tools can be used independently or together - integrating consumer behavior tracking and asking questions with social media listening to drive business decisions from the complete view of the consumer.
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