Yoyo

Jul 12, 2021

Yoyo launches SME card-linked loyalty offering  The company is set to take the offering to over 1 million small businesses “Yoyo is a result of the joint forces of wiGroup, founded in SA in 2007 by Bevan Ducasse, now CEO of Yoyo and Yoyo Wallet in the UK,” Carla Thiele, Head of Marketing for Yoyo told Ventureburn. New loyalty feature The company has been creating reward SaaS solutions for over 10 years – offerings that now include over 5 million monthly active users from well-known global corporate clients such as Vodacom , Burger King and Dunkin’ Donuts . Yoyo CEO Ducasse commented on the launch in the statement. “The trend for customers is towards simplicity and speed of checkout, as seen with the rapid adoption of tap-to-pay” he said. “We, therefore, decided to link loyalty to this, which enables earning into the retailer’s loyalty programme seamlessly on the back of a bank card payment. No additional cards, no additional steps,” he explained. The startup is testing bank card-linked loyalty in several countries, including SA, Germany and the Netherlands. Users can access in-depth insights and analytics powered by the dashboard and campaign management tools. Yoyo then aggregates the data gathered through the platform to continuously improve the product. “We aim to deliver the world’s most rewarding buying experience, through customer loyalty and rewards software that helps clients understand their customers, to serve them better while growing their business. Bank card-linked loyalty is our most recent product feature launch which is as simple as link, tap and earn,” said Thiele. The company is set to take the offering to over 1 million small businesses in their current operating regions. “We’re excited to extend the solution to small merchants, as we have witnessed the challenges of keeping businesses open in the current climate,” said Ducasse. “We are therefore hopeful we can play our small part to get customers returning and spending more at their local merchants.”  Ducasse states that loyalty is not about jumping through hoops, “…it’s about relationships – consistent, mutual, and meaningful. Rewarding with loyalty should be seamless and communicate, ‘we appreciate you adding value to our business, and therefore want to thank you for your loyalty,’ ” he concluded.