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Fabric company logo


Founded Year



Series C | Alive

Total Raised




Last Raised

$140M | 1 yr ago

About Fabric

Fabric offers an online platform providing digital services and solutions for e-commerce websites. Its solutions include digital consultations, product management, commerce applications, performance marketing services for e-commerce companies, and more. Fabric was formerly known as Yotta Digital Ventures. It was founded in 2017 and is based in Seattle, Washington.

Headquarters Location

113 Cherry Street PMB 66768

Seattle, Washington, 98104,

United States

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ESPs containing Fabric

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

The product information management market offers solutions to help businesses manage and optimize their product data across multiple channels, including e-commerce, mobile, print, and points of sale. These solutions aim to improve product data quality and accuracy, simplify catalog management, and accelerate the sharing of product information. The market addresses pain points for retailers in coll…

Fabric named as Highflier among 11 other companies, including inRiver, Akeneo, and Salsify.

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Expert Collections containing Fabric

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fabric is included in 3 Expert Collections, including E-Commerce.



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Retail Tech 100

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Fabric Frequently Asked Questions (FAQ)

  • When was Fabric founded?

    Fabric was founded in 2017.

  • Where is Fabric's headquarters?

    Fabric's headquarters is located at 113 Cherry Street, Seattle.

  • What is Fabric's latest funding round?

    Fabric's latest funding round is Series C.

  • How much did Fabric raise?

    Fabric raised a total of $292.58M.

  • Who are the investors of Fabric?

    Investors of Fabric include Redpoint Ventures, Norwest Venture Partners, Stripes Group, Glynn Capital Management, Forerunner Ventures and 8 more.

  • Who are Fabric's competitors?

    Competitors of Fabric include Chord, Elastic Path, Contentstack, Mason, Kontent, Strapi, Storyblok, Amplience, Swell, Nacelle and 12 more.

Compare Fabric to Competitors

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Contentful provides a composable content platform. It orchestrates users content from multiple sources and publishes it to any digital channel. It was founded in 2013 and is based in Berlin, Germany.

Commercetools Logo

Commercetools provides commerce solutions built on modern microservice-based, API-first, cloud-native and headless (MACH) principles. The company aims to help commerce teams design digital commerce experiences. It empowers organizations to embrace innovation and thrive by providing APIs that enable an agile, customizable commerce infrastructure at scale. It was founded in 2006 and is based in Munich, Germany.

Storyblok Logo

Storyblok develops an API-based and headless CMS. Users can access data, which is a nested JSON tree using the Content Delivery API, or simply opt-in on its Cloud Rendering Service combined with developer-friendly frontend editing capabilities to any template engine, framework or system of the user's choice. Storyblok was founded in 2017 and is based in Linz, Austria.

Deck Commerce Logo
Deck Commerce

Deck Internet Solutions, dba Deck Commerce, is a SaaS eCommerce platform that connects front-end shopping channels with back-end business systems and streamlines the processes for managing orders, inventory, and product data. Features include support for enterprise inventory visibility, universal product information, and distributed order management. The company leverages advanced technology to deliver a flexible solution that is both scalable and cost-effective.

Elastic Path Logo
Elastic Path

Elastic Path provides a headless eCommerce system, allowing template-less eCommerce to be integrated as middleware into enterprise ERP systems. Its system is API based and is specifically targeted toward enterprise-level organizations. The company was founded in 2000 and is based in Vancouver, Canada.

Contentstack Logo

Contentstack offers a content experience platform that enables marketers and developers to deliver composable digital experiences. Its no-code platform offers automation capabilities and enables users to review, approve, and publish content across their organization. The platform also provides a marketplace for extensions, apps, and integrations built by customers, partners, and the company's own engineering team. The company was founded in 2018 and is based in San Francisco, California.

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