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Founded Year



Corporate Minority | Alive

Total Raised


Last Raised

$30M | 2 yrs ago



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The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+10 points in the past 30 days

About Yotpo

Yotpo provides an e-commerce marketing platform. The platform integrates data-driven solutions for loyalty, reviews, and more to empower brands to create sustainable customer relationships. It was founded in 2011 and is based in New York, New York.

Headquarters Location

233 Spring Street

New York, New York, 10003,

United States


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Media & Entertainment / Gaming & Social Tech

The user-generated content (UGC) market focuses on the creation and distribution of authentic content by consumers. UGC includes photos, videos, reviews, and other forms of content that are created by users and shared on social media platforms. Brands and retailers can leverage UGC to build trust with consumers, increase engagement, and drive sales. However, many lack the tools or resources to eff…

Yotpo named as Leader among 7 other companies, including CINAMON, Flowbox, and StoryStream.

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Research containing Yotpo

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CB Insights Intelligence Analysts have mentioned Yotpo in 1 CB Insights research brief, most recently on Jan 24, 2022.

Expert Collections containing Yotpo

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Yotpo is included in 8 Expert Collections, including E-Commerce.



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Latest Yotpo News

Customer Loyalty Program Software Market Is Booming Worldwide with Merkle, Aimia, Kobie

May 29, 2023

News Provided By Share This Article Stay up-to-date with Global Customer Loyalty Program Software Market research offered by HTF MI. HTF Market Intelligence consulting is uniquely positioned empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services” — Criag Francis PUNE, MAHARASHTRA, INDIA, May 29, 2023/ / -- The Latest Released Customer Loyalty Program Software market study has evaluated the future growth potential of Customer Loyalty Program Software market and provides information and useful stats on market structure and size. The report is intended to provide market intelligence and strategic insights to help decision-makers take sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report also identifies and analyses changing dynamics, and emerging trends along with essential drivers, challenges, opportunities, and restraints in the Customer Loyalty Program Software market. The study includes market share analysis and profiles of players such as Merkle, Capillary Technologies, Epsilon Data Management, LLC, Square Inc., Aimia Inc., Kobie, Brierley+Partners, Yotpo, Bond Brand Loyalty Inc., Annex Cloud, TIBCO, SpotOn, ICF Next, Oralce, Sumup, LoyaltyLion, Loyalty Gator If you are a Customer Loyalty Program Software manufacturer and would like to check or understand the policy and regulatory proposals, designing clear explanations of the stakes, potential winners and losers, and options for improvement then this article will help you understand the pattern with Impacting Trends. Click To get SAMPLE PDF (Including Full TOC, Table & Figures) "According to HTF Market Intelligence, the North America & EMEA Customer Loyalty Program Software market is expected to see a growth rate of 18.66% and may see market size of USD4,095.26 Million by 2029, currently pegged at USD1,467.44 Million." Definition: Customer loyalty program software is generally offered by companies or retailers to customers that have a frequent purchase history as loyalty is an important factor for a successful business. Customer loyalty programs often provide coupons, merchandise, and rewards in order to maintain relationships with these customers. Customer loyalty programs often focus on creating alliances in order to reduce the cost of the program. These alliances include retailers, potential investors, research institutes, and E-commerce companies. Market Trends: Market Drivers: • Increasing response rates from customers leading to increased adoption of the loyalty program software, thereby driving the growth of the market. • Rising Adoption of Omni Channel Customer Loyalty Strategy • Demand for advanced solutions to monitor customer scores and enhance customer engagement Market Opportunities: • Increasing Investment in Customer Success Platform Start-Ups Revenue and Sales Estimation — Historical Revenue and sales volume are presented and further data is triangulated with top-down and bottom-up approaches to forecast complete market size and to estimate forecast numbers for key regions covered in the report along with classified and well-recognized Types and end-use industry. SWOT Analysis on Customer Loyalty Program Software Players In addition to Market Share analysis of players, in-depth profiling, product/service, and business overview, the study also concentrates on BCG matrix, heat map analysis, FPNV positioning along with SWOT analysis to better correlate market competitiveness. Demand from top-notch companies and government agencies is expected to rise as they seek more information on the latest scenario. Check the Demand Determinants section for more information. Regulation Analysis • Local System and Other Regulation: Regional variations in Laws for the use of Customer Loyalty Program Software • Regulation and its Implications FIVE FORCES & PESTLE ANALYSIS: In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry. • Political (Political policy and stability as well as trade, fiscal, and taxation policies) • Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates) • Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles) • Technological (Changes in digital or mobile technology, automation, research, and development) • Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions) • Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability) Book Latest Edition of Customer Loyalty Program Software Market Study @ Heat map Analysis, 3-Year Financial and Detailed Company Profiles of Key & Emerging Players: Merkle, Capillary Technologies, Epsilon Data Management, LLC, Square Inc., Aimia Inc., Kobie, Brierley+Partners, Yotpo, Bond Brand Loyalty Inc., Annex Cloud, TIBCO, SpotOn, ICF Next, Oralce, Sumup, LoyaltyLion, Loyalty Gator Geographically, the following regions together with the listed national/local markets are fully investigated: • APAC (Japan, China, South Korea, Australia, India, and the Rest of APAC; the Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka) • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania) • North America (U.S., Canada, and Mexico) • South America (Brazil, Chile, Argentina, Rest of South America) • MEA (Saudi Arabia, UAE, South Africa) Some Extracts from Customer Loyalty Program Software Market Study Table of Content Customer Loyalty Program Software Market Size (Sales) Market Share by Type (Product Category) [SMS Marketing, Reward Distribution, Campaign Management] in 2023 Customer Loyalty Program Software Market by Application/End Users [SMEs, Large Enterprises] Global Customer Loyalty Program Software Sales and Growth Rate (2019-2029) Customer Loyalty Program Software Competition by Players/Suppliers, Region, Type, and Application Customer Loyalty Program Software (Volume, Value, and Sales Price) table defined for each geographic region defined. Supply Chain, Sourcing Strategy and Downstream Buyers, Industrial Chain Analysis ........and view more in complete table of Contents Check it Out Complete Details os Report @ Thanks for reading this article; you can also get individual chapter-wise sections or region-wise reports like Balkan, China-based, North America, Europe, or Southeast Asia. Criag Francis

Yotpo Frequently Asked Questions (FAQ)

  • When was Yotpo founded?

    Yotpo was founded in 2011.

  • Where is Yotpo's headquarters?

    Yotpo's headquarters is located at 233 Spring Street, New York.

  • What is Yotpo's latest funding round?

    Yotpo's latest funding round is Corporate Minority.

  • How much did Yotpo raise?

    Yotpo raised a total of $436M.

  • Who are the investors of Yotpo?

    Investors of Yotpo include Shopify, Bessemer Venture Partners, Vintage Investment Partners, Vertex Ventures, Hanaco Venture Capital and 17 more.

  • Who are Yotpo's competitors?

    Competitors of Yotpo include radd.,, Antavo, Pixlee TurnTo, LoyaltyLion, Hang, Okendo, Postscript, Vyrill, Experify and 18 more.

Compare Yotpo to Competitors

Okendo Logo

Okendo offers a digital platform that aims to help Shopify merchants with customer-generated content and reviews. Okendo was founded in 2018 and is based in Sydney, Australia.

Bazaarvoice Logo

Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice's solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy.

Loox Logo

Loox has created a Shopify app for product reviews and referrals. It allows you to collect photo reviews from happy customers, create brand advocates, and boost Shopify store sales. Logo, formerly Sweet Tooth, enables merchants to offer customer loyalty programs for customers. Sweet Tooth is an easy to use customer loyalty software; it allows for optimization of loyalty programs to engage a particular customer base or target market.

Annex Cloud Logo
Annex Cloud

Annex Cloud delivers fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions. The company's suite of solutions and expert team of Customer Success Managers combine to help customers tackle complex acquisition, conversion, retention challenges.

Currency Alliance

Currency Alliance operates a global SaaS marketplace for loyalty programs to collaborate efficiently around popular loyalty currencies - enabling the sale, issuance, transfer, redemption and exchange of any points/miles via API from any platform or payment network. Each partner retains complete control and visibility over their partners.

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