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YOOBIC provides Software as a Service (SaaS) solutions. YOOBIC is an all-in-one frontline employee experience platform. The YOOBIC mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. YOOBIC was founded in 2014 and is based in New York, New York.

Headquarters Location

130 Madison Avenue 6th Floor

New York, New York, 10016,

United States

+44 (0)203 621 52 33

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YOOBIC's Product Videos

ESPs containing YOOBIC

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Enterprise Applications

The employee communications & task management market addresses the challenges faced by businesses in managing their frontline workers. These challenges include inefficient operational processes, inadequate communication channels, and low employee engagement and retention. The market offers technology solutions that streamline operations, improve communication and collaboration, and provide real-ti…

YOOBIC named as Highflier among 15 other companies, including Quinyx, Workjam, and Flip.

YOOBIC's Products & Differentiators


    YOOBIC one is a mobile app that help retailers communicate seamlessly across the organization, train their frontline teams in the flow of work and digitize operational tasks.

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Research containing YOOBIC

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned YOOBIC in 5 CB Insights research briefs, most recently on Dec 19, 2022.

Expert Collections containing YOOBIC

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

YOOBIC is included in 3 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,281 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Store tech (In-store retail tech)

2,198 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

Latest YOOBIC News

H&M Indonesia Boosts Productivity, Compliance, Employee Engagement, and Sustainability with YOOBIC

Sep 4, 2023

Global retailer’s Indonesia division drives operational excellence with industry-leading frontline employee experience platform H&M Indonesia revealed outstanding results from its partnership with YOOBIC , the leading employee experience platform for frontline teams in the retail and hospitality spaces. Adopted across the global retailer’s more than 60 stores and 290 frontline staff in Indonesia, YOOBIC’s all-in-one solution has significantly elevated employee engagement, communication, and productivity, as well as enhancing efficiency, compliance, and sustainability. Recognizing the considerable progress made since rolling out YOOBIC in 2022, H&M Indonesia received the coveted “Project Launch of the Year” title at this year’s YOOBIC Frontline Excellence Awards. The judges commended the retailer for achieving an impressive 99% user engagement rate and 97% compliance in operational, visual, and cash office standards since implementing the YOOBIC platform. Achieving operational excellence with YOOBIC The adoption of YOOBIC’s comprehensive frontline employee experience platform has greatly improved communication within H&M Indonesia. With features like private messaging, video calls, and group chats, staff members can easily interact with each other, fostering a strong sense of community and teamwork. Social media-style newsfeeds further enhance this environment by providing a space for co-workers to share announcements, success stories, and sources of inspiration. Frontline staff can also use the platform to directly communicate with store managers and company leaders, sharing advice, concerns, and feedback. Armed with YOOBIC’s unified digital platform, H&M Indonesia’s customer-facing staff also have the ability to automate and expedite manual tasks, enabling them to better manage their time and focus on higher value objectives, including building customer relationships. The clothing brand’s retail leaders, meanwhile, have hailed YOOBIC’s digitization of daily operations as a game-changer. Electronic checklists give store managers the ability to easily follow their team’s task completion, while the inclusion of real-time analytics and automated dashboards allows for the tracking of key performance indicators (KPIs) and compliance by HQ, ensuring that shopper experiences consistently meet the highest standards across all locations. YOOBIC’s extensive L&D capabilities have proved a hit with H&M Indonesia as well, bolstering the company’s dedication to ongoing employee growth. Store leaders can now seamlessly integrate training into their team members’ workflows, delivering interactive courses directly to their mobile devices in easily digestible chunks. This microlearning approach is enriched with data, providing managers with comprehensive insights into their employees’ progress and needs. “With YOOBIC, we’ve been able to harness frontline digitization and real-time analytics to solve a number of stubborn operational challenges, including difficulties around communication, productivity, compliance, and training,” said Karina Soegarda, Communications Manager, H&M Indonesia. “YOOBIC’s digitization of manual processes has also allowed us to cut paper usage by 30%, boosting our company-wide commitment to greater sustainability.” “Through real-time data sharing and digital task management, H&M Indonesia boosted productivity, launched 25 campaigns in six months, and elevated decision-making with analytics, all while making a significant reduction to paper usage,” said YOOBIC’s Paul Mabire, Head of Sales, APAC. “We’re proud to partner with a brand so committed to operational excellence and employee engagement — we can’t wait to keep innovating together!” APAC expansion YOOBIC’s collaboration with H&M Indonesia is an important element of the company’s wider expansion strategy in the Asia Pacific (APAC) region. According to the CBRE Asia-Pacific Retail Flash Survey report of January 2023, 71% of APAC retailers are planning to expand or open new stores this year. By 2025, retail sales in Southeast Asia, Australia, and New Zealand are projected to reach $1.77 trillion, positioning the region as the fourth-largest global market by 2050. YOOBIC stands ready to support APAC’s retail boom, providing a mobile-friendly and digitally-enabled workplace experience that enables retail staff to excel while fostering engagement and loyalty. YOOBIC’s comprehensive platform for frontline employee experience has been extensively tested and proven successful in hundreds of thousands of retail stores worldwide. Constantly evolving with product innovations and incorporating new technological features including AI features, YOOBIC effectively drives frontline employee communication, training, and operations, meeting the evolving needs of the industry.

YOOBIC Frequently Asked Questions (FAQ)

  • When was YOOBIC founded?

    YOOBIC was founded in 2014.

  • Where is YOOBIC's headquarters?

    YOOBIC's headquarters is located at 130 Madison Avenue, New York.

  • What is YOOBIC's latest funding round?

    YOOBIC's latest funding round is Incubator/Accelerator.

  • How much did YOOBIC raise?

    YOOBIC raised a total of $80.3M.

  • Who are the investors of YOOBIC?

    Investors of YOOBIC include SAP.iO Foundry, Felix Capital, Insight Partners and Highland Europe.

  • Who are YOOBIC's competitors?

    Competitors of YOOBIC include Workjam, MobieTrain, SimpliField, Zenput, Nudge, StorIQ, Concrete, Qvalon, SHOPL, Bites and 15 more.

  • What products does YOOBIC offer?

    YOOBIC's products include YOOBIC ONE.

  • Who are YOOBIC's customers?

    Customers of YOOBIC include GANT, HANAGROUP, CARREFOUR and TERACT.

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  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
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Compare YOOBIC to Competitors

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Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between headquarters and the field. It centralizes and personalizes messages, retailers' accountability, and employee engagement. The company was founded in 2014 and is based in San Francisco, California.

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Beekeeper operates as an employee communication application service provider. It connects the workforce that includes non-desk workers, regardless of role and location, and can reach, connect and engage these employees to create new ways of working, without requiring a corporate email or mobile number to log in. It serves hospitality, manufacturing, retail, construction, and other sectors. The company was founded in 2012 and is based in Zurich, Switzerland.

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Smart Access

Smart Access is a frontline performance management platform improving worker performance at the warehouse and store floor. The platform equips operations with complete performance analytics, mobile skill-building and frontline feedback tools to support operations performance. It was founded in 2015 and is based in Edmonton, Canada.

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Connecteam offers an employee management application. It helps in connecting, communicating, management, and training, from field to office, all in one platform. It allows managers to automate business processes and focus on business growth while also freeing up employees to be more productive and flexible. It was founded in 2014 and is based in New York, New York.

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Axonify is an employee knowledge platform that combines an approach to microlearning, with knowledge-on-demand capabilities. The entire experience is gamified, driving high levels of participation.

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WorkJam develops and provides an employee engagement application that enables users to schedule, manage shift trades, and communicate with co-workers. It combines communication, task management, scheduling tools, learning, and more in its application that offers a unified system designed to revolutionize the way headquarters and their frontline work together to boost efficiencies and productivity among workforces. Workjam caters its services to finical, health, grocery, hospitality, and other sectors. The company was founded in 2104 and is based in Montreal, Canada.

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