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Seed VC | Alive

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+20 points in the past 30 days

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About Yoloco

Yoloco operates a platform for advertising campaigns through influencers in social networks.

Yoloco Headquarter Location

Russian Federation

Latest Yoloco News

Russian influencer marketing service attracted investments

Jul 9, 2021

9 Jul '21 The fund of Olga Paskina, former CEO of National Media Group, and her deputy Alexei Yanchishin, Digital Venture Capital acquired a 25% stake in the Russian influencer marketing platform Yoloco. It helps the advertiser avoid buying ad impressions on different services for the same people. The service, based on AI algorithms, aggregates information from social networks and helps advertisers select a list of bloggers for their audience. The platform works with Instagram and Youtube and is developing integration with other social networks. In addition, Yoloco offers a tool for automatically calculating the intersection of blogger audiences, thanks to which the advertiser does not buy ad impressions for the same subscribers, said Pavel Solntsev, investment director of the Digital Venture Capital fund. Yoloco, a Skolkovo resident, was founded in 2019 by Philip Shaizhanov, Ruslan Kurmanayev and Sergey Blokhin. “Investments are planned to be directed to product development, sales and marketing, while the platform can work in multiple languages, and the company is preparing to expand into the US and other major foreign markets,” - says Digital Venture Capital. The founders of the fund are Olga Paskina, who served as CEO of the National Media Group from 2016 to 2021, and her deputy Alexey Yanchishin, who worked there as Deputy CEO for strategy and investment. In addition to Yoloco, the fund's portfolio includes the Wowworks B2B platform, the Qlean B2C service, and the Best Doctor platform. COMMENT ON THIS STORY

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Expert Collections containing Yoloco

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Yoloco is included in 1 Expert Collection, including Influencer & Content Creator Tech.


Influencer & Content Creator Tech

294 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

Yoloco Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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