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About Yinli Media

Yinli Media is a Beijing-based advertising and marketing firm.

Yinli Media Headquarter Location

Ground floor, No. 8, Building 27, District 3, Gaobeidian Village Gaobeidian Town, Chaoyang District

Beijing, Beijing,



Latest Yinli Media News

Gravity Media Group appoints new Chief Financial Officer

Aug 16, 2017

Wed, 16/08/2017 - 10:05 Moves & Appointments TowerBrook Capital Partners-backed Gravity Media Group (GMG), which acquires businesses serving the live broadcast sector, has appointed Paul Greensmith as its new Chief Financial Officer to oversee the company’s growth strategy. Following recent acquisitions and investment, GMG’s current companies include Gearhouse Broadcast, Hyperactive Broadcast and Input Media – companies that supply technical equipment, facilities and services to capture live and near live content to broadcasters, production companies and rights holders around the world. Paul Greensmith has over 15 years’ experience working as a Chief Financial Officer with private equity owners across a range of sectors. Paul also spent seven years at ITV, where his variety of financial and operational roles included leading ITV’s online and interactive activities. Greensmith’s appointment is the next step in GMG’s commitment to global expansion after receiving significant investment from TowerBrook Capital Partners in September 2016. The strategy is to grow the business organically and also via strategic acquisitions and by continually supporting clients with the very best services globally. “Paul has a wealth of experience in growing organisations across diverse sectors including media, healthcare and technology, all with great commercial success,” says John Newton, CEO of Gravity Media Group. “His substantial commercial and strategic experience will greatly enhance GMG and our plans for continued growth.”   Greensmith says: “Joining John and the team in the next phase of Gravity Media's development is a challenge I’m looking forward to undertaking. Having worked in the television industry and also within private equity owners for many years, I’m excited to bring my experience on board to develop a strong growth strategy.”

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