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Founded Year



Incubator/Accelerator | Alive

Total Raised


About Yes To

Yes To is a company that focuses on the creation of skincare and haircare products, operating within the beauty and personal care industry. The company offers a range of products made from 95% natural ingredients, designed to cater to various skin and hair care needs, including products for blemish-prone skin, dry skin, sensitive skin, and dull & uneven skin tones. These products are primarily sold to consumers in the retail sector, with a presence in numerous global retail chains. It was founded in 2005 and is based in San Francisco, California.

Headquarters Location

655 4th Street 2nd Floor

San Francisco, California, 94107,

United States




Expert Collections containing Yes To

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Yes To is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.


Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.


Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Yes To Patents

Yes To has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics



Dosage forms, Drug delivery devices, Routes of administration, Analgesics, Kappa agonists


Application Date


Grant Date


Related Topics

Dosage forms, Drug delivery devices, Routes of administration, Analgesics, Kappa agonists



Yes To Frequently Asked Questions (FAQ)

  • When was Yes To founded?

    Yes To was founded in 2005.

  • Where is Yes To's headquarters?

    Yes To's headquarters is located at 655 4th Street, San Francisco.

  • What is Yes To's latest funding round?

    Yes To's latest funding round is Incubator/Accelerator.

  • How much did Yes To raise?

    Yes To raised a total of $73.48M.

  • Who are the investors of Yes To?

    Investors of Yes To include Tesco Incubator, Viking Global Investors, Bridge Capital Holdings, Simon Equity Partners and San Francisco Equity Partners.

  • Who are Yes To's competitors?

    Competitors of Yes To include True Botanicals and 4 more.


Compare Yes To to Competitors

SheaMoisture Logo

SheaMoisture is a global beauty brand that primarily operates in the beauty and personal care industry. The company offers a wide range of products, including hair care, body lotion, skin care, and products for babies and men, all of which are naturally infused and designed for textured hair and melanin-rich skin. SheaMoisture primarily serves the beauty and personal care industry. It is based in Amityville, New York.

Jojoba Company

Jojoba Company specializes in the production of high-quality jojoba oil products for skincare and personal care, operating within the health and beauty sector. Their main offerings include pure and organic jojoba oil that serves as a moisturizer for all skin types and a conditioner for hair, leveraging the natural properties of jojoba to provide nonallergenic and noncomedogenic benefits. The company primarily caters to the personal care industry, offering products suitable for both retail customers and professional use, such as in massage therapy and aromatherapy. It was founded in 1994 and is based in Washington, Maine.

True Botanicals Logo
True Botanicals

True Botanicals is a retailer in the beauty products sector. It offers moisturizers, face oils, toners, and many other skin and haircare products. The company was founded in 2015 and is based in Mill Valley, California.

Ogee Logo

Ogee offers an online marketplace for organic skin care products. Its products include sculpted complexion sticks, color collections, lip sets, lip oils, and more. The company was founded in 2014 and is based in Burlington, Vermont.


Cholayil Pvt Ltd specializes in Ayurvedic and natural personal care products within the FMCG industry. The company offers a range of herbal bath soaps and skincare products that draw on traditional Indian wellness practices. Cholayil's products are popular in over 35 countries, catering to a global market with a significant presence in regions such as the Middle East, Far East, Europe, and Asia Pacific. It was founded in 1969 and is based in Chennai, India.

Kari Gran

Kari Gran is a company focused on the beauty and skincare industry, with a particular emphasis on clean, organic, and natural products. The company offers a range of skincare products, including cleansers, tonics, serums, and lip care items, all of which are designed to nourish and hydrate the skin using natural, oil-based ingredients. Kari Gran primarily sells to the beauty and wellness industry. It was founded in 2018 and is based in Seattle, Washington.


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