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Founded Year



Series D | Alive

Total Raised


Last Raised

$77.5M | 1 yr ago

Mosaic Score

+60 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Trove

Trove works with brands to develop white-label channels that take control of the resale marketplace, which deepens customer engagement, increases profit, and helps the planet by advancing the circular economy. The company provides technology, operations and analytics to enable retailers with a branded recommerce channel. Trove serves retail brands globally. The company was founded in 2012 and is based in Brisbane, California.

Trove Headquarters Location

240 Valley Drive

Brisbane, California, 94005,

United States


ESPs containing Trove

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Transportation & Logistics / Supply Chain Tech

Reverse logistics solutions leverage end-to-end inventory management tools and data analytics to help retailers and brands manage and streamline returns processes more effectively. Companies in this market use data analytics and multi-channel marketing software to maximize the recovery value of returned and excess inventory, reducing environmental waste.

Trove named as Highflier among 6 other companies, including Happy Returns, Optoro, and FloorFound.

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Expert Collections containing Trove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trove is included in 5 Expert Collections, including E-Commerce.



9,979 items


Supply Chain & Logistics Tech

4,094 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Luxury Tech

413 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.


Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.


Store management tech (In-store retail tech)

301 items

Latest Trove News

Check out RTIH’s most popular retail technology articles on LinkedIn

Sep 15, 2022

Here at RTIH, we’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. These are the articles that are currently on their radars, including On, Trove, eBay, Reskinned, Bloomingdale’s, JCPenney, Trigo, Shufersal, and Jisp. On taps Trove tech for Onward circular economy programmePerformance sportswear brand On has announced the launch of Onward, a resale site and online trade-in programme powered by Trove. Consumers will be able to shop and trade in pre-owned On footwear, with the initiative expanding to include apparel in the near future.A2Z preps Cust2Mate smart carts pilot with Thailand’s The Mall GroupA2Z Smart Technologies Corp. has announced a pilot programme for its Cust2Mate smart carts with Thailand’s The Mall Group. This will take place in the Gourmet Market area and for the first time involve integration with the Fujitsu PoS system. It will be run in five stores and the integration process will start in the coming weeks.The smart carts recognise every purchased item and enable in-cart payment so that shoppers can skip lines, while also allowing retail grocers to direct shoppers to discounted products and in-store promotions.Digitally connected San Francisco 49ers taps Avery Dennison retail technologyThe San Francisco 49ers and Avery Dennison have announced an exclusive partnership that will provide new fan engagement avenues via digitally connected clothing technology. As part of this, Avery Dennison has become the official embellishment partner of the 49ers and will introduce digital connectivity into select 49ers Fanatics merchandise in the form of smart embellishments and digital labels. This deal also marks the first major foray into American football for Embelex, Avery Dennison’s solution for on-garment branding.eBay teams with Reskinned to expand preloved offeringeBay has announced a new partnership with Reskinned to expand the online marketplace’s offering of preloved items and reduce growing fashion waste.Reskinned takes back worn items from shoppers and reconditions them for resale, repurpose or recycle.It is currently working with over 30 brands, including Finisterre, Sweaty Betty, River Island, and most recently Joules.Items from Reskinned are generally priced around 40% lower than their high street price.JCPenney teams with Revieve for digital makeup and skincare experiences pushJCPenney has announced a partnership with Revieve, a personalised digital brand experience company.As a part of this collaboration, the retailer is launching a collection of digital makeup and skincare experiences to “not only serve all customers better, but meet their diverse needs and help them experience retail in innovative ways”.Following the launch of JCPenney Beauty, a new, inclusive beauty experience, JCPenney has taken the wraps off an AI powered skincare advisor experience and AR powered makeup try-on capabilities.Bloomingdale's enlists Emperia for virtual store launchTo celebrate its 150 year anniversary, Bloomingdale's has introduced a new, futuristic virtual store, designed by Emperia. This will feature exclusive collections from brands Such As Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, and Baccarat.The retailer will introduce the virtual store during New York Fashion Week as part of one of its biggest anniversary campaigns that will feature tie ups across the United States with designers, exclusive merchandise, and multiple national events. The offering features a video of the evolution of the brand, in addition to games, special surprises and a Bloomingdale's unique collection, designed exclusively for its anniversary celebrations.The Golden Quarter: Planning for profit with intelligent merchandisingRetail Express’ UKI General Manager, Ed Betts, explains how AI driven retail management can help retailers navigate the busiest shopping period in a year of unprecedented challenges.Jisp celebrates one year of Scan & Save offeringJisp, a UK-based money saving and rewards app, is celebrating its Scan & Save solution’s first anniversary.Launching with Nisa on 13th September 2021, this is now operational in over 170 Nisa stores nationwide.In the space of one year, Jisp has seen thousands of shoppers make over 500,000 scans in-store, with 330,000 money saving vouchers issued and 292,000 redemptions made. Retailers offering Scan & Save have up to 1,200 shoppers using Jisp and achieving over £5,500 every week incrementally in RSV which is helping them drive footfall, spend, frequency and loyalty. Karakuri raids Kraft Heinz for Kevin Garry appointmentFood robotics company, Karakuri, has announced the appointment of Kevin Garry as its new Director of Global Business Development. Garry will be pivotal to the firm’s focus on the global QSR market through the development of commercial partnerships for its latest range of kitchen robotics innovation. He previously held the role of UK Channel Lead for QSR and Leisure at Kraft Heinz, as well as foodservice roles with Kerry Group and McDonalds UK. Israeli grocery retailer Shufersal taps Trigo tech for autonomous store launchTrigo reports that it is opening a hybrid autonomous store with Israel’s largest grocery retailer, Shufersal. In an online post, Michael Gabay, CEO at Trigo, says: “It goes without saying that we are excited to launch a store in Tel Aviv, which is not only the home of the world renowned ‘startup nation,’ but Trigo’s HQ as well.”He adds: “This Shufersal branch is representative of Tel Aviv, between its proximity to the beach as well as its central location; it is in the hub of the innovation capital of Israel.”“This was no accident – Shufersal deliberately chose the heart of a city full of open minded and tech savvy people as the home for the country’s first frictionless checkout store.”Check out our LinkedIn page here.

Trove Web Traffic

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Trove Rank

  • When was Trove founded?

    Trove was founded in 2012.

  • Where is Trove's headquarters?

    Trove's headquarters is located at 240 Valley Drive, Brisbane.

  • What is Trove's latest funding round?

    Trove's latest funding round is Series D.

  • How much did Trove raise?

    Trove raised a total of $121.42M.

  • Who are the investors of Trove?

    Investors of Trove include Commerce Ventures, Wellington Management, Bank of Montreal, Capital One Ventures, G2VP and 11 more.

  • Who are Trove's competitors?

    Competitors of Trove include Reflaunt, Return Logic, FloorFound, Recurate,, The Renewal Workshop, RESPONSIBLE, Apkudo, Archive, Trendful and 16 more.

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