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Founded Year



Series E | Alive

Total Raised


Last Raised

$29.34M | 4 mos ago

About Trove

Trove operates as an electronic commerce platform focusing on providing branded resale solutions. The company offers services that enable brands to generate revenue from incorporating trade-in technology that identifies, routes, and issues credit for any pre-worn item. It facilitates a new circular business model. It primarily sells to the electronic commerce industry, particularly brands looking to incorporate resale into their business model. It was formerly known as Yerdle. It was founded in 2012 and is based in Brisbane, California.

Headquarters Location

240 Valley Drive

Brisbane, California, 94005,

United States



ESPs containing Trove

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Fashion Tech

The white-label clothing resale platforms market enables businesses to create branded online marketplaces for reselling pre-owned clothing and accessories. The solutions in this space allow businesses to enter the resale market without having to create a custom platform from scratch. White-label clothing resale platforms provide seamless user experiences for buyers and sellers, incorporating featu…

Trove named as Leader among 9 other companies, including Optoro, Archive, and Reflaunt.


Expert Collections containing Trove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trove is included in 6 Expert Collections, including E-Commerce.



10,550 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Supply Chain & Logistics Tech

4,740 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Luxury Tech

419 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.


Market Research & Consumer Insights

720 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Retail Tech 100

100 items

The most promising B2B tech startups transforming the retail industry.


Store tech (In-store retail tech)

306 items

This collection looks at the tech-enabled companies helping brands and retailers promote their products and compel customers to buy.

Latest Trove News

General : Largest, Oldest Hainanese Settlement A Treasure Trove That Must Be Preserved

Nov 24, 2023

LARGEST, OLDEST HAINANESE SETTLEMENT A TREASURE TROVE THAT MUST BE PRESERVED Calm and quiet atmosphere in Kampung Baru Ayer Jerneh which is the settlement of the Hainan Chinese community. 24/11/2023 01:29 PM By Siti Baaqiah Mamat CHUKAI, Nov 24 (Bernama) -- Despite having existed for over a century, many do not know that Kampung Baru Ayer Jerneh, near here, where the majority of its residents are Malays, actually houses a special treasure - the largest and oldest Hainanese settlement in Malaysia. Situated seven kilometres from Kemasik town, near here, the settlement was established by a group of people from Hainan island in Southern China who sailed to Terengganu in the early 19002 in search of new placements. They fell in love with the beautiful natural surroundings in the area and began to explore and cultivate oil palm and rubber plantations, which contributed to the economic development in Terengganu, turning Kemasik into Kemaman's administrative centre at one time long ago. However, due to the passage of time, the Hainanese community in the settlement, numbering around 6,000 people initially, dwindled and only about 500 of them are still left, with many of them being third and fourth-generation offsprings. Kemasek Hainan Association chairman Lim Tau Khang, 48 said rapid development and the rising standard of education resulted in the younger generation moving to the cities and the settlement is now mostly inhabited by the elderly. "Youngsters here, when they finish school, go on to further their studies to obtain degrees. They then get job opportunities in major cities and mostly outside Terengganu, like in Pahang, Johor and Kuala Lumpur. "So, the only ones left behind here are the elderly and some young people, who inherit and strive to preserve the greater Hainanese treasure in Malaysia,” he told Bernama. Lim, who is the fourth generation, said the treasure left behind by their ancestors included two rows of two-storey wooden shophouses, which is like a small town in ancient China. Decked with a gate bearing the name of the village to welcome visitors at the entrance, many people who visit Kampung Baru Ayer Jerney will surely be mesmerised by the uniqueness of the wooden shophouses, which still retained its architectural designs since early 1900. "The unique architectural design of these shophouses attracts many outside tourists to come and take a close look at the Hainanese settlement. It is also the choice location for photographers to capture scenes of the settlement, which gives you a feeling of being transported back in time to a traditional village in China itself. "But only part of the shophouses in this old town can be used because it's not easy to maintain and preserve their wooden structures,” said Lim. More interestingly, former village head Khaw Kian Hup, 68, said the settlement will explode into life during the Chinese New Year celebrations, with beautifully decorated lanterns, while the birthdays of the goddesses Tian Hou Sheng Mu and Shui Wei Sheng Niang will be also celebrated in a grand manner. "These celebrations are usually held on the second and 10th months of the Chinese calendar, where we have traditional opera performances and stage shows for three to five nights, in addition to a religious procession that passes through every home to give them protection. "After the COVID-19 pandemic, such processions and performances had to be stopped as it costs a bomb to bring a priest over. Just to pay the opera actors alone would cost RM8,000 a day. So, we have postponed them temporarily until we have sufficient budget,” he said. The former headmaster of Sekolah Kebangsaan Ayer Jerney hopes that the settlement, which continues to preserve the ancestral heritage, can be developed as eco-tourism for the benefit of the local community. Khaw, who has lived in the heritage village since 1979 and married the third generation of the Hainanese offspring, said the eco-tourism idea was pitched to Kemasik assemblyman Rosli Othman but was put on hold in 2018 until after the General Election. "Kemasik has beautiful nature such as Bukit Harimau Menangis, which one can hike up, waterfalls to be explored and the unique Hainan heritage. So, an eco-tourism can be established to benefit the local community. "In fact, the Hainanese heritage settlement has become a destination where tourists get to enjoy the popular original Hainanese Chicken Rice, which is only available on Tuesdays, resulting in customers having to make early reservations just to enjoy the traditional food,” he said. Meanwhile, kindergarten teacher Wang Kwee Fong, 54, said although it has been more than 100 years since the Chinese Hainanese people became neighbours to the Malay populace, they have never had any misunderstandings and, in fact, they respect one another and celebrate each other's festivals like brothers and sisters. "We here are village people. We do not ask for much, just wish to be safe and peaceful, equal opportunities and better development for the locals to earn a living and protect our heritage,” she said. Kampung Ayer Jerney in Kemasik is one of the districts under the Kemaman Parliamentary constituency, which faces a by-election that will see a straight fight between Gen (R) Tan Sri Raja Mohamed Affandi Raja Mohamed Noor of Barisan Nasional (BN) and Terengganu Menteri Besar Datuk Seri Dr Ahmad Samsuri Mokhtar representing PAS. The Election Commission (EC) set Dec 2 as polling day, which has been called following the Sept 26 decision by the Terengganu Elections Court to nullify PAS candidate Che Alias Hamid’s victory in the 15th general election. -- BERNAMA

Trove Frequently Asked Questions (FAQ)

  • When was Trove founded?

    Trove was founded in 2012.

  • Where is Trove's headquarters?

    Trove's headquarters is located at 240 Valley Drive, Brisbane.

  • What is Trove's latest funding round?

    Trove's latest funding round is Series E.

  • How much did Trove raise?

    Trove raised a total of $150.76M.

  • Who are the investors of Trove?

    Investors of Trove include Prelude Ventures, G2VP, Wellington Management Company, ArcTern Ventures, 31VENTURES and 13 more.

  • Who are Trove's competitors?

    Competitors of Trove include Happy Returns, RESPONSIBLE, Archive, Inturn, Treet and 7 more.


Compare Trove to Competitors

Optoro Logo

Optoro operates as a technology company focusing on returns optimization. The company offers a comprehensive returns platform including an online returns portal for customer convenience, a data-driven returns management solution for processing and routing of returned goods, and an e-commerce solution for selling returns across secondary channels. Optoro primarily serves the retail industry. It was founded in 2010 and is based in Washington, DC.

Narvar Logo

Narvar offers an end-to-end post-purchase platform. It enables physical goods retailers to offer customers a shipping experience and focuses on driving customer loyalty and lifetime value by providing a post-purchase experience. The company was founded in 2012 and is based in San Mateo, California. Logo provides a software-as-a-service (SaaS) platform to handle reverse logistics. It specializes in reverse logistics, customer service digitalization, after-sales service, e-commerce, and more. Its platform provides a full online return process and optimizes cost-cutting by combining intermediate handling and administrative operations. The company was formerly known as SAV Group and changed its name to The company was founded in 2009 and is based in Paris, France.

Loop Logo

Loop operates as a return portal to help brands and e-commerce from online purchases. It integrates e-commerce and consumer that automates all the returns and refunds of products. The company was founded in 2017 and is based in Columbus, Ohio.


Treet offers a resale market platform. Its marketplaces operate as a second site where customers can buy and sell used items from each other in exchange for cash or credit back to the brand. It was founded in 2021 and is based in San Francisco, California.

Reflaunt Logo

Reflaunt provides an online resell e-commerce platform for individuals to post used apparel via the initial retailer's website. It offers a distribution network, concierge resale service, and take-back programs. The company was founded in 2017 and is based in Singapore, Singapore.


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