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Founded Year



Series D | Alive

Total Raised


Last Raised

$77.5M | 9 mos ago

Mosaic Score

+20 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Trove

Trove works with brands to develop white-label channels that take control of the resale marketplace, which deepens customer engagement, increases profit, and helps the planet by advancing the circular economy.

Trove Headquarter Location

240 Valley Drive

Brisbane, California, 94005,

United States


ESPs containing Trove

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Retail

Companies in this market offer "resale-as-a-service" (RaaS) solutions, which include fully-branded resale marketplace tech. Some also bundle this with reverse logistics or fulfillment solutions. All of these companies specialize in solutions for brands and retailers across categories including fashion, luxury goods, and home or furniture.

Trove named as Leader among 15 other companies, including Archive, Reflaunt, and The Renewal Workshop.

Mobility / Supply Chain & Logistics

Reverse logistics solutions leverage end-to-end inventory management tools and data analytics to help retailers and brands manage and streamline returns processes more effectively. Companies in this market are taking a variety of approaches to reverse logistics, with some offering shopper-facing solutions and others working primarily with retailers on the back-end.

Trove named as Leader among 7 other companies, including Happy Returns, Narvar, and Optoro.

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Expert Collections containing Trove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Trove is included in 4 Expert Collections, including E-Commerce.



9,558 items


Supply Chain & Logistics Tech

4,098 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Luxury Tech

405 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.


Retail Tech 100

100 items

The winners of the 2022 CB Insights Retail Tech 100, published March 2022.

Latest Trove News

Trove Promotes President to CEO as Founder Takes Executive Chairman Title

May 13, 2022

Trove Promotes President to CEO as Founder Takes Executive Chairman Title May 13, 2022 at 1:48 PM EDT By Dorothy Crouch Gayle Tait photo courtesy of Trove Trove President Gayle Tait will now lead the recommerce platform as its CEO, effective immediately. Former CEO Andy Ruben, who occupied the position since founding the company in 2011, will continue to work with Trove as its Executive Chairman. The change will allow Ruben to focus on industry leadership, sustainability and Trove’s growth strategy. Tait has served as President and a member of the company’s board since January 2021. Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing. Prior to working with Trove, Tait served as Managing Director of Google Play ’s Global Retail and Payments Activation, where she scaled the multibillion-dollar business in more than 30 markets. She also spent nearly 15 years at L’Oréal , where she served as Managing Director for the UK and Ireland, a role that saw her lead the organization’s digital transformation. “Since Gayle joined Trove nearly 18 months ago, her contributions have been transformative,” said Ruben in a statement. “Her leadership, vision and operational expertise will undoubtedly propel Trove to new heights as we continue to build our technology platform and grow across luxury and other categories. I look forward to supporting Gayle in her new role as CEO and playing an even larger role in creating a more sustainable, circular retail economy.” Trove clients include lululemon , helping the retailer launch a trade-in and resale pilot in 2021 and expanding the Like New program in April 2022. In February 2022, Allbirds announced Trove as its platform partner for the retailer’s ReRun Resale initiative . Advertisement

Trove Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Trove Rank

  • When was Trove founded?

    Trove was founded in 2012.

  • Where is Trove's headquarters?

    Trove's headquarters is located at 240 Valley Drive, Brisbane.

  • What is Trove's latest funding round?

    Trove's latest funding round is Series D.

  • How much did Trove raise?

    Trove raised a total of $121.42M.

  • Who are the investors of Trove?

    Investors of Trove include Commerce Ventures, G2VP, Capital One Ventures, Wellington Management, Bank of Montreal and 11 more.

  • Who are Trove's competitors?

    Competitors of Trove include Recurate and 8 more.

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